Are You Building Relationships Online?

How's your relationship?

I'm not prying into your personal life, so no need to worry. it's just that lately I've noticed something about most network marketers which got me thinking.

Let me start with some background on these thoughts I had. One of the reasons an internet business seems so attractive is because of the ease with which you can communicate. This lends itself well to marketing, and in particular network marketing.

With me so far?

So we all jump into network marketing and mlm style business opportunities online to seek our fortunes, but this is where it all seems to go wrong.

The thing I've noticed myself and a lot of others doing online is just promoting our businesses.

We don't build relationships.

Network marketing is about networking with others, and I have heard it referred to as relationship marketing. But are we doing enough to build those relationships?

A recent example was a new style messaging system I was introduced to at http://www.profitmessaging.com/invite.php?f006bcd3bb . There you can invite "buddies" to message you, and add other buddies from the system to your buddies list. Then you can send them all a message safely from within the system. An Ideal opportunity to build a relationship or two.

Instead of getting to know each other, almost everybody jumped in and sent each other an advert for their business.

The result?

No one reads any messages.

No new relationships are formed.

It becomes another wasted opportunity to form relationships. There were one or two more savvy marketers who attempted to build relationships, but their efforts got lost in among the hundreds of "make more money than you can spend" ads.

In our personal lives we create many relationships, but for some reason once we start an online business, we forget to speak to people and instead send ads through the machine. We stop building relationships with people.

This has got me thinking, and I am going to try to break some habits, and start marketing myself, instead of the opportunities I am involved in.

I'm going to start building relationships.

It won't be easy, almost every other article, or ebook seems to be about how to promote your website, or your business, but rarely how to promote relationships. But it is possible, and we have all the tools to start building relationships.

For starters, we all have email addresses whhich could be used to start a conversation with someone. We have instant messengers, Yahoo, MSN and AOL to name a few, you can even use the software from Imvite http://www.imvite.com/dougyt which has a payment plan built in and can access most of the other networks anyway. And then there's Skype http://www.skype.com for voice chat which is as clear as a telephone, and free to download.

So we have the tools to form relationships, lets start doing it.

It can only be good for business to get to know each other and form friendships, partnerships, and trust. In the offline world you wouldn't dream of greeting a new potential customer by saying "Earn Millions Today" so lets stop doing it online.

Doug Titchmarsh
Online marketer, and real life person.

Doug Titchmarsh runs several sites including http://www.cashinonline.info and http://www.titchmarsh.com He also publishes an e-zine for marketers online and off which you can get by sending an email to [email protected]

In The News:

Networking Doesn't Have to Be a Drag  Harvard Business Review
More From The Gherkin  ComputerWeekly.com
Trend Micro Takes On Palo Alto Networks With Cloud Conformity Buy  CRN: The Biggest Tech News For Partners And The IT Channel

Where Does That Word Come From?

"Instead of a handshake, I gave Toby a high-five to... Read More

The 7 Habits of Highly Horrible Networkers

Networking is a term that didn't exist (academically) until almost... Read More

Ten Simple Steps to More Customers with Better Networking

Networking is a great way to meet people in a... Read More

The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf

Effective business promotion is more powerful than advertising. Using golf... Read More

Networking

Networking: Is it who you know or what you know... Read More

The Power of Word of Mouth

Most of us remember the commercial that said, "I told... Read More

Defining a Quality Networking Group

When it comes to quality, how do you choose the... Read More

How to Collect Business Cards

Why the business card grab is not why you are... Read More

10 Effective Ways to Remember Names

Sigmund Freud says "a person's name is the single context... Read More

10 Top Tips for Successful Networking

1. Recognise the importance of networkingAsk any successful business person... Read More

Should You Offer Commissions For Customer Referrals?

As a small business owner you may find yourself in... Read More

Youve Got Personality, Use It!

For the self employed professional, nothing is more important than... Read More

Communication Is A 2-Way Street (The Networking Factor)

The Personal Touch 1There is a simple art to networking... Read More

Building Bridges - The Importance of Being Connected Where You Live

As a Young Professional (YP) in the up-and-coming city of... Read More

How To Make Your Next Networking Event A Success

There are people who are natural born networkers - those... Read More

The Answer to Your Worst Networking Nightmare

Imagine you just met your ideal client at a networking... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just... Read More

Politics, Religion, Race; Conversational No-No?s in Business

Do not destroy all your positive displacement and high energy... Read More

Unforgettable First Impressions Part 2: Its All About Them!

Jean de la Bruyere said, "The great gift of conversation... Read More

Test Your Networking Know-How

Let's test your knowledge on networking:1)The best definition of networking... Read More

You MUST Be Visible

Have you ever noticed how visible large corporations are? Take... Read More

The Quest for Passive Income

Passive Income, residuals, royalties three ways to get paid multiple... Read More

Where to Find a Cash Windfall of $10,000 - $1,000,000 - You Never Knew You Had

There is a rather famous true story called "Acres of... Read More

Lesson 14 - Whats In A Handshake?

The StoryAs a child growing up, one of the many... Read More

Are You Building Relationships Online?

How's your relationship?I'm not prying into your personal life, so... Read More