How to Announce a New Product

How can the introduction of new products affect the way I network at meetings?

When I have a new product to launch, I make sure that I have a 20 to 30 second pitch ready for the next networking event I attend. I also make sure that I have a supply of product announcements offering a free sample. As I work through the crowd, I make sure that I am talking to a person that could use my product, by listening carefully to what they have to say, and if the product does not fit I go on to the next conversation.

The important thing to remember is that you should not force your product onto everyone you talk to. You have a job to listen intently to what they have to say and then make a judgment as to the fit of what you have to offer. Sales of new products are not made or broken through networking events, they are simply introduced so that the next time an event occurs and you have product to display, some attendees will be aware of your offering. The best thing is to make sure that you are excited about your product or service, you are an expert in the field, and that you are able to deliver what is promised. All three need to be present while attending an event and making the product introduction. If one item is missing, the product is not likely to be well accepted.

Sometimes a networking event will allow participants to have a display booth. In that case, you should make sure that you have a table or share one and offer tests or trial sizes with feedback forms. It is one thing to give out the product; it is another thing to get feedback on its application. Never give out anything without having a way to contact the potential product user.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

The 10 Biggest Networking Company Acquisitions Of 2020 (So Far)  CRN: Technology news for channel partners and solution providers
The 10 Hottest Networking Startups Of 2020 (So Far)  CRN: Technology news for channel partners and solution providers
Cato Networks Nabs Former Cisco Viptela Exec As Channel Chief  CRN: Technology news for channel partners and solution providers
Top tips for virtual networking  Greater Baton Rouge Business Report

The Anatomy of a Brain Cramp; The Retainer and the Lavalava - Communication

In life, you have to successfully work with people to... Read More

Time to Hire a Professional Networker?

It used to be that people said that there was... Read More

The Answer to Your Worst Networking Nightmare

Imagine you just met your ideal client at a networking... Read More

Make Money on the Internet - The Lifestyle Advantages of Professional Marketers

Some of the most successful businesses in existence today started... Read More

Building Great Business Relationships

If you're in a business relationship with anyone ? a... Read More

How to Organize a Successful Bad Sweater Party

"Hey Scott, would you like to go to a Bad... Read More

Are You in the Relationship Business?

Are you in the relationship business? Of course you are.... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Five Stumbling Blocks To Successful Networking And How To Overcome Them

The ability to connect with people is essential to success... Read More

Build Your Business through Strategic Networking

Networking ? it's the latest business trend. Or is it?Actually,... Read More

Unforgettable First Impressions Part 1: Discover the CPI

People like others whom they are like. So if you... Read More

Business Networking ? Extroverted Web Weaving for the Introvert

If you have been in business for any amount of... Read More

How to Find Participants for a Trial Run

Why is a network meeting the best place to get... Read More

People Know People

I recently entered the keyword "networking" into Google. In 0.13... Read More

Networking to a New Life

Research shows that talking to strangers -- not people in... Read More

Are You Building Relationships Online?

How's your relationship?I'm not prying into your personal life, so... Read More

Land the Ideal Job Using Social Networks

With at least 60% of job-seekers finding employment through networking,... Read More

How to Avoid Falling Asleep Behind the Conversational Wheel

Think about the last time you feel asleep behind the... Read More

Alcohol & Events

Many people associate alcohol with relaxation and fun, so it... Read More

Unforgettable First Impressions Part 3: Time is (Not) On Your Side

You only have three seconds?Connect in under a minute?People decide... Read More

How to be Known

Why business relationships are formed with certain people?If you go... Read More

The 4 Actions of Awesome Hospitality

These Actions of Awesome Hospitality? will help you manifest the... Read More

How Speakers, Exhibitors, Consultants, and Meeting Planners Partner-Generate More Money and Value

? "Make Every Moment Count" is the title of a... Read More

It Pays to be Friendly

Most small business people do not take advantage of human... Read More

Create a 10 Second Introduction From Your USP

You can generate a ton of business by networking, whether... Read More