Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
A Vital Habit For Selling Big Ticket Items > NetSparsh - Viral Content you Love & Share

A Vital Habit For Selling Big Ticket Items

I hope the title of this article aroused your curiosity! What could this habit be that will help you sell Big Ticket Items?

It has nothing to do with copywriting or creating beautiful web pages. But it does have to do with something even more important - building relationships!

What is this habit? Well it has many names but the most familiar one is probably is "networking".

Now, I am not a big fan of that word. Why? Because it makes me uncomfortable. I've always associated the word "networking" with "schmoozing" or hanging out at events doing nothing more than chatting people up, telling them about myself and my business and handing out business cards. Yuk! The other reason that "networking" makes me uncomfortable is that I am not a natural "networker".

Perhaps you feel the same way? But please don't leave just yet :-). Networking is an incredibly important habit that you MUST develop to really market and sell Big Ticket Items. And I'm going to give you an approach that has made me more comfortable and some strategies and tips as well.

Why network? Well, because building relationships with other marketers and business people is a very profitable and fun way to sell anything. When you build a relationship with another marketer or business person and you really show them how much value you can provide, that can lead to a long term, profitable joint venture relationship. A joint venture is simply a business agreement between two or more people that is beneficial to their customers and profitable for them.

For example, you might meet someone at an event (e.g. seminar, workshop, chamber of commerce meeting) whose customers are interested in something very similar to what you have. You might even be this person's competitor in a way, but don't let that stop you. Customers sometimes buy multiple products that meet their needs or wants. Or you might have a product that enhances what this person's customers want or have already bought. In either case, if you can build a relationship with this person, and they love your product then you can come to an agreement about selling your product to their customers. Or you might find that someone else has a product that your customers would love. And you can sell their product to your customers.

And this is especially crucial for selling Big Ticket Items. Because, if someone you build a relationship with endorses your Big Ticket Product to their customers, that goes a very, very long way to eliminating their natural skepticism towards your product. The person you build a relationship with already has a relationship with his customers. Their endorsement of you automatically helps build your credibility with their existing customers.

Did you know that most people attend seminars and workshops not just for the information you can learn? They go to build relationships with the people they meet. Many of these relationships turn into joint ventures later on.

Ok, as I mentioned I am not a natural "networker". I like to think of networking as "learning other people's stories". When I attend an event, I don't go there with the intention to try to find joint venture partners. I might find some but I really want to just learn about the other people who are at the event and see what commonalities we might have.

I am a fairly social person and I am just curious to learn about them and their businesses. I find that this approach makes me far more comfortable about "networking" because I am not looking to put together a joint venture immediately.

So now let's go over some strategies and tips for learning other people's stories and building relationships.

Strategies:

  • Ask questions. Most people love to talk about themselves and their businesses. If you do nothing else they will leave with the impression that you are a great conversationalist.
  • I hope it goes without saying that you need to have high quality products and services or else you are wasting your time building relationships that could lead to a joint venture of business agreement. There is no faster way to ruin a relationship then to have someone endorse your product or service than to have a bunch of unhappy customers with the product or service. Make sure what your offering is quality!
  • If you are building a relationship with someone, make sure you do what you say you will do. Even when this has nothing to do with a joint venture. Many times as you are coming to know someone new, you will find that there are things that you can do and really want to do to help this other person out. If you promise to do something, make sure you follow through as quickly as possible. How you act on any promises shows how you will act as a business partner as well. It is always better to over deliver when building a relationship.
  • Make sure any recommendations you give of other products, services or people are held to a high standard. People are going to judge YOU but what you recommend.
  • Give, give, give and then get. Just give because you want to help. Giving freely makes most people want to return the favor back. Not everyone will do it but the people who truly value your efforts to build a relationship will.
  • Network with the best. In order for you to grow and build relationships with the best people you have to seek out those people. This can be intimidating especially if you have less to offer initially. But most people are willing to give you a chance. If you follow all the previous bullet points you will quickly grow in their esteem.
  • Network for diversity. When you are networking, try to find people that have different talents and strengths. So for example if you are interested in generating traffic for your website you might try to hook up with John Reese. Or if you are interested in list building you might seek out Joel Christopher. Or if you were interested in copywriting or direct marketing you might build a relationship with Ted Nicholas. This way as you relationships grow, you have a number of different friends that can help you in different ways.

Tips:

  • Treat all prospective relationships the same! You don't know a person's background initially and they could be really helpful to you. Don't be too quick to judge a person without getting to know them. Someone who has a very casual appearance could be a very big name in the Big Ticket Marketing area. Or they might be a software genius who can help you build your next product. Or they could be a business millionaire that can help you fund an idea you have.
  • Build relationships BEFORE you really need them. There are two types of networking. The first is implicit networking. e.g. you don't have a specific agenda. The second is explicit networking. e.g. Finding a new job, locating a needed professional, getting your child into the right school. It is far better to build up relationships with people in the implicit phase rather than in the explicit phase. This give them time to get to know you, like you and trust you. So when you do need something explicit, it is easier to ask for their help.
  • Keep your business cards separate from any cards you collect. e.g. Keep your business cards in your left pocket and the ones you collect in your right pocket. Write notes about the person you meet on the back of their business card as soon as possible afterward without being obvious about it so that you can remember your conversation. Keeping the business cards separate avoids a sometimes awkward impression that you are just collecting business cards and notes about people if you bring out a mix of cards. While you are collecting information is really just for you to help build a stronger relationship with that person. Transfer all information you collect to a contact database as soon as possible afterwards so it is easy and convenient to recall your conversation. And, make sure you follow up with the person after the event!

I hope my approach of "learning other people's stories" and the strategies and tips I've given you eventually leads to strong long term relationships and to profitable Big Ticket joint ventures in the future!

By the way if you are interested in reading more about networking, I found the book "Network Magic" by Rick Frishman and Jill Lublin to be very good. You can find it at Amazon or at Barnes and Noble online.

Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.

Chuck is a former Microsoft software designer and program manager who spent more than a decade happily working on Email and CRM. Admittedly a seminar, workshop and information addict, Chuck left Microsoft to pursue his interests in personal development, internet, direct and information marketing and to promote and work for charitable causes.

Chuck Daniel
[email protected]
Would You Like to Make BIG Bucks
With BIG Ticket Items Online?

http://www.bigtickethomestudy.com
http://www.bigticketblog.com

This article may be reprinted in its entirety in your E-zine or on your Site as long as the content is not modified, all links are left in place and you include the resource box as listed above.

If you do use this material, please send us a copy of the publication. Thanks.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

The Objective Standard

Say's Law and Networking
The Objective Standard
The French economist Jean-Baptiste Say famously identified the basic law of markets: “Products are paid for with products.” In order to purchase goods or services in a marketplace, you must first produce value with which to trade. Most tersely: Supply ...


The Cut

3 Networking Tips for Frustrated Overachievers
The Cut
'People Are So Bad at Networking With Me.' Informational interviews can feel useless, especially if you're like the woman who wrote this letter: She broke into a high-profile field and now she's happy to help people, but she's often dismayed when she ...


The Standard

?Unleash your networking genius
The Standard
The saying that 'your network is your net worth' may have become a bit overused, but that hasn't made it any less true. ALSO READ: Lucky Nakuru woman wins SportPesa Jackpot. Many people ask me what my secret is; how I get to hang out with the SportPesa ...

and more »

The Register

Why is the networking business dozing through Meltdown/Spectre ...
The Register
In the seven weeks since The Register broke the news of the Meltdown/Spectre speculative execution vulnerabilities, nearly every corner of the industry has scrambled to patch, re-patch, and work out how to Spectre-proof the world. Except for Ethernet ...

and more »

HPCwire (blog)

Research and Markets Releases Global Quantum Networking Markets Report
HPCwire (blog)
We are now entering a period in which permanent quantum networks are being built. These are designed initially to support quantum encryption services, but will soon also provide the infrastructure for quantum computing. CIR believes that as quantum ...

and more »

Tech Wire Asia

Legacy networking models no longer match the demands of the cloud. The industry has entered a new phase where ...
Tech Wire Asia
It removes the limits that traditional models place on service providers and turns networking into a driver for innovation. It gives them an elastic networking environment that is ready to scale to meet new demand and adapt in a changing market. Cloud ...

and more »

The Ledger Gazette

Why Ubiquiti Networks Inc. Stock Plunged Today
Motley Fool
Ubiquiti CEO Robert Pera vehemently denied the allegations, describing Citron as a stock manipulator, and tweeting: "I just put my head down and let the products and numbers speak for themselves." It also doesn't help that Ubiquiti Networks stock is ...
UBIQUITI NETWORKS, INC. (NASDAQ:UBNT) Files An 8-K Regulation FD DisclosureMarket Exclusive
Ubiquiti Networks (NASDAQ:UBNT) to Repurchase $150.00 million in Outstanding SharesThe Ledger Gazette
Ubiquiti Networks (UBNT) Lowered to Hold at ValuEngineDispatch Tribunal
StockNewsTimes -Zacks
all 69 news articles »

Daily O'Collegian

Dean of CEAT to speak at networking event Wednesday
Daily O'Collegian
Paul Tikalsky, the Dean of the College of Engineering, Architecture and Technology at Oklahoma State University, will speak about real-life strategies to build professional connections at the event. Tikalsky is a Fellow of the American Society of ...


Bismarck Tribune

Networking event on the rise
Bismarck Tribune
Crowds gather at Pinch & Pour in November in downtown Bismarck for Startup Drinks entrepreneurial networking event. CONTRIBUTED, Glasser Images. Facebook · Twitter · Email; Print; Save. A networking group of area entrepreneurs has grown from a handful ...


Dundalk Democrat

Free networking and learning evening for Louth women
Dundalk Democrat
International Women's Day takes place in March and on Tuesday 6th March the women of Louth will gather to celebrate. As part of Local Enterprise Week Louth, Network Ireland Louth are inviting women from across the county to join them for free evening ...

Google News

You MUST Be Visible

Have you ever noticed how visible large corporations are? Take... Read More

Savvy Networking: Grow Your Business and Your Career

Did you know that contacts are the bread of career... Read More

Follow-Up with Your Contacts

What happens when you meet a potential client at an... Read More

Networking - Facts to Ponder

Right here in Europe, the very last continent to enter... Read More

How to Avoid Falling Asleep Behind the Conversational Wheel

Think about the last time you feel asleep behind the... Read More

Marketing Essentials: The 15 Second Elevator Speech

You're at a conference. Someone steps in the elevator, notices... Read More

Acknowledging Referrals! What?s in It For You?

I grew up in a household where saying thank you... Read More

Effective Business Networking: 5 Tips For Mastering The Art of Networking

The heart of any business is the connection it has... Read More

Why Cant I Start A Conversation With You?

One out of every ten Americans has a fear of... Read More

How to be Known

Why business relationships are formed with certain people?If you go... Read More

Network Your Way to Success, and Remember: Its Not About You!

Quote of the week"The answer is always no...unless you ask."... Read More

Networking

Networking: Is it who you know or what you know... Read More

Ten Simple Steps to More Customers with Better Networking

Networking is a great way to meet people in a... Read More

Power Networking: Getting Your Name Out There!

Today's economy presents some very special challenges to people who... Read More

Building Bridges - The Importance of Being Connected Where You Live

As a Young Professional (YP) in the up-and-coming city of... Read More

Are You Building Relationships Online?

How's your relationship?I'm not prying into your personal life, so... Read More

Where Does That Word Come From?

"Instead of a handshake, I gave Toby a high-five to... Read More

Getting Leads

How many leads do you pass on?As a reminder, you... Read More

Social Networking: A Link To Like Minds

Not all dot-com dreams died when the Internet stock bubble... Read More

How Well Do Your Customers Know You?

Know your customer, know your customer, know your customer. Three... Read More

A Vital Habit For Selling Big Ticket Items

I hope the title of this article aroused your curiosity!... Read More

Social Network Software

My neighbor ? a lovely man I've known, and have... Read More

Plan for the Event or Flounder

Rather than being there to eat the food and drink... Read More

Networking in the Business world

Why is it so important to network with other people... Read More

Which Networking Events Should You Attend?

How does one determine which are the best events to... Read More