The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf

Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success. Playing golf is the foundation for networking and recruiting. Think about the relaxed atmosphere a golf course provides. It is surely not an office environment where you have to watch what you say and how you behave. Many business opportunities have been realized on the golf course. In addition, many job offers have been negotiated there as well. Here are seven strategies that will help you network and recruit for your business and personal success:

"It's not who you know, it's who knows you."

? Observe the true character of the person while playing golf. They are more relaxed and open in this environment than at the office.

? Learn what challenges their businesses face and think how you can help solve their problems. Caution: don't offer your solutions on the golf course. Wait until after the round.

? Ask open-ended questions. Remember your best approach in asking is: who, what, where, when, and how questions. It shows that you are interested in them.

? Make them be interested in what you do. When you are asked, "What do you do?" don't give them your title or what products/services or industry you represent. Give them a description of the benefits you offer. For example: "I help small business owners, on a limited budget, create more revenue."

"Where can I find good, dedicated and hardworking people?"

Most businessmen and women are always on the lookout for talented people to help them in their businesses. Why couldn't it be you? You can tell many things about a person's character by playing golf with them. You can tell the following:

? Honesty/integrity?Do they cheat? Do they play by the rules? Do they make excuses for not playing well?

? Thoughtfulness/consideration?Do they put their name first on the scorecard? (a sign of "me first" attitude) Do they offer to buy the first round from the beverage cart? Do they remember their playing partner's names?

? Social/business political etiquette?Do they offer to drive the golf car? Do they help look for a lost ball? Do they offer to rake the bunkers for others? Do they repair ball marks on the green? Do they include everyone in the conversation?

Being aware and applying these seven strategies will definitely improve your chances of success in your business and personal life. See you on the golf course.

Ryan James (R.J.) Lancaster is the president of the Education & Learning Institute, a research, seminar and publishing company. He helps organizations and individuals think differently to ensure their success. He is also a professional speaker and author of E-books.

Contact information: (602) 274-4609
Email: [email protected]
Website: http://www.rjlancaster.com

In The News:

Networking Doesn't Have to Be a Drag  Harvard Business Review
More From The Gherkin  ComputerWeekly.com
Trend Micro Takes On Palo Alto Networks With Cloud Conformity Buy  CRN: The Biggest Tech News For Partners And The IT Channel

Networking Know How

Networking, even to a seasoned professional, can seem intimidating or... Read More

Work that Room, Baby!

Networking, schmoozing, making connections. Call it what you want, it's... Read More

The Answer to Your Worst Networking Nightmare

Imagine you just met your ideal client at a networking... Read More

How to Generate More Business by Telling People What You Do

What do you tell people when asked what you do?... Read More

Are You Really Listening: The Importance of Strong Communication Skills

Let's face it, when most people think of IT professionals,... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just... Read More

Five Stumbling Blocks To Successful Networking And How To Overcome Them

The ability to connect with people is essential to success... Read More

Why Bother With Social Networking Sites Like LinkedIn?

Q: I think I understand the value of networking as... Read More

Youve Got Personality, Use It!

For the self employed professional, nothing is more important than... Read More

Acknowledging Referrals! What?s in It For You?

I grew up in a household where saying thank you... Read More

How Speakers, Exhibitors, Consultants, and Meeting Planners Partner-Generate More Money and Value

? "Make Every Moment Count" is the title of a... Read More

Should You Offer Commissions For Customer Referrals?

As a small business owner you may find yourself in... Read More

Putting The Fun Back In Networking

Networking is one of the most important skills a person... Read More

10 Steps to Successful Networking

"It's not what you know, it's who you know."This old... Read More

When Gifts Say More

What's a gift mean? If you're like me, you probably... Read More

Unforgettable First Impressions Part 3: Time is (Not) On Your Side

You only have three seconds?Connect in under a minute?People decide... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Franchisees Should Learn From Each Other

If you own a franchise you should be in contact... Read More

Follow-Up with Your Contacts

What happens when you meet a potential client at an... Read More

Marketing Essentials: The 15 Second Elevator Speech

You're at a conference. Someone steps in the elevator, notices... Read More

The Festive Season: Your Networking Opportunity

The festive season is a great time to sharpen and... Read More

Is The Company You Keep Hurting Your Business?

When you look at your friends, it's like looking into... Read More

Real Business Networking Doesnt Happen at Networking Events

Real networking isn't about handing out business cards at a... Read More

Creating Successful Alliances and Partnerships through Networking

Douglas Wilder, former Governor of the Commonwealth of Virginia, and... Read More

Your Front End

While surfing for traffic or browsing your safelist emails, you... Read More