Strategic Networking: Take the Shortest Path to Success

Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.

On Ryze and other major networks, connections are happening everywhere. It's like real life, but far more obvious because it's in print before your eyes. But what you may not have noticed, is that keywords are the very thing that drives your online business connections.

Online networks such as Ryze have live links built into them for a reason. They're your opportunity to directly connect with people who can help you achieve your business goals. Such links enable you to "trace a path" from connection to connection. If you think about this long enough, it may occur to you that you can shorten that path to the best connections if you incorporate a linking strategy into your networking plan. How to go about this? Use keywords and "key people" who can help you get to the place in life where you want to be.

Include Keywords In Your Personal Profile

As you build your personal Ryze page, you'll notice that you get to add descriptive words to your profile to define who you are. You're free to use any words you want, but the idea, again, is to take the most direct route to success. So choose words, or keywords if you will, that will help you "find and be found."

Let's use your location as an example. If you click right on the state where you live, you can "pivot" on the word to see a list of every Ryze member who lives in that state, too. The same goes for every other live link you get on Ryze. You are in control of these links.

Now suppose you want to link up to people who share your personal hobbies and interests. Type in the words to describe your interests as they're most commonly known.

Let's say you're a golfer. You can attract other golf enthusiasts with the simple keyword "golf." You can of course type in something like "putting around" but what other golfer is going to choose those exact words for his interest list? Maybe one other guy, and if you can find him then you're soulmates and should probably marry each other. Just kidding!

Remember, the point of online network links is not to be original, but to make connections. If you feeling like getting creative, you can always do that on your homepage. Write fabulous copy. Include breathtaking photos. Just make sure that your links are beefed up with common keywords for prime networking opportunities.

Adding Key People: Target Your Links!

In much the same way that a smart advertiser pulls in his audience using keywords and highly targeted copy in every ad he writes, you should be pointing all your Ryze links to the people, groups, and opportunities that will point your business in a highly focused and profitable direction.

Some Ryze members try to really work the Friends List angle. Every once in a while an aggressive Ryzer sends me a message like, "Hi Dina, I noticed you didn't say hello when you stopped by my page." And then they want to add me to their Friends list right away.

First of all, I know for a fact that I never Ryzed by Joe Bagadonuts's Ryze page, and he's not going to trick me into thinking I did. So tone it down, Joe, you're coming on too strong.

Second of all, I have my own theory about Ryze, and it's that adding everyone to my Friends List is going to defeat the purpose of me being there in the first place.

Think about this: What if you could add every Ryze member to your Friend's List? Pretty cool, huh? You'd be royally hooked up with awesome connections! Right?

No. You'd be right back where you started on Ryze. A massive pool of connections to pore through to do some decent business, and you don't know where to start. Kinda paradoxical, isn't it.

The answer, of course, is to be more selective in who you link to. Hook up with those who offer services, information, support and advice that you need to grow your business. How to do this? Join networks.

Joining the Right Networks Will Bring Hits to Your Page

When you first join Ryze, join networks. Not necessarily a ton of networks, but the ones that will help forward your business objective along. This is how you get "hits" to your page. Why? Because online networks are simply a miniature model of the World Wide Web! You must get out there in order for people to see you, and you must communicate who you are and what you stand for... or no one will know you exist.

Suppose you sell all-natural coffee, and you want to do some writing for the coffee industry as well as put out a newsletter to your email subscriber list of coffee drinkers, which you don't have yet because you only just started your business. Also, somewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now.

Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation.

You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities.

Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business.

Your Friends List is Your Circle of Trust

So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust.

My Friends list orginates from the first dot-com group that I worked for, whose members all belonged to Ryze and urged me to join. It also includes people I "pulled in" from the outside world. In my opinion, and if you don't agree with this, that's perfectly okay... your Ryze Friends List should be a cluster of "set connections" - your Circle of Trust. It should consist of the people with whom you've had positive prior experiences, are making current plans with, and have established solid, long-term relationships.

Why should this matter? Well, I don't know about you but I'd much rather deal with people who I KNOW AND TRUST than random others who merely added me to their friend list to build a huge following. Me, I want strong links in my people chain. But that's just me.

Example: suppose I'm looking to hire a tech guy. Will I contact a tech guy that's connected to a person I barely know? Of course not! I'll choose someone who comes with a recommendation from a trusted friend: someone on my Friends List. All the more reason to keep your Ryze Friends List "pure." I can't explain it any better than this.

Of course, not every network you join will be related to your business. You can join for the social aspect alone, and that's perfectly okay. Because another cool thing about online networking is that you can keep your groups separate if you want!

The best online networks, like Ryze, are ingeniously designed to make the most of your connections in every facet of your business and your life. In much the same way we make real-time connections, online networks afford opportunities to build profitable and trusting relationships. Why not use that to your advantage?

Copyright 2005 Dina Giolitto. All rights reserved.

Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit for free tips on branding, copywriting, article marketing, and more.

In The News:

Top 10 networking stories of 2021
5 Best Practices When Networking in College  Student Assembly of the State University of New York
Animal crossings, and other networks for safety  The Christian Science Monitor
3 Industrial Networking Trends  Automation World
The power of networking  BusinessLine
Make networking a habit  Observer Online
Stop Networking, Start Connecting  Harvard Business Review
Networking in a Virtual World  Poole College of Management

Why Bother With Social Networking Sites Like LinkedIn?

Q: I think I understand the value of networking as... Read More

Are You Really Listening: The Importance of Strong Communication Skills

Let's face it, when most people think of IT professionals,... Read More

Networking for Wallflowers: How to Profit from Getting into the Crowd

The two most common complaints about networking are: 1) I... Read More

Successfully Meeting And Greeting - Ten Strategies For Getting Off To A Good Start

A day in the life of every businessperson is made... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Have We Met Before? What to Do When You Cant Remember Who Yourre Talking To

You see him from across the room. You know him,... Read More

How to be Known

Why business relationships are formed with certain people?If you go... Read More

10 Terrific Tips to Talk Your Way to the Top

What is "the top" anyway? According to society, "top" has... Read More

Power Networking: Getting Your Name Out There!

Today's economy presents some very special challenges to people who... Read More

Sticky Situations: Nametag Best Practices

Because a person's name is the single context of human... Read More

A Vital Habit For Selling Big Ticket Items

I hope the title of this article aroused your curiosity!... Read More

Building Bridges - The Importance of Being Connected Where You Live

As a Young Professional (YP) in the up-and-coming city of... Read More

You MUST Be Visible

Have you ever noticed how visible large corporations are? Take... Read More

Joining Industry Specific Organizations Has Many Benefits

Recently, while providing an up-and-coming Virtual Assistant (VA) and small... Read More

Building Business Relationships in a Roomful of Strangers

You approach a stranger at an association meeting or industry... Read More

Small File Box With Resumes to Help Customers

I bet you have not thought about it much, but... Read More

Client Attraction Technique #2: Networking

One of the most cost effective ways of generating leads... Read More

Is The Company You Keep Hurting Your Business?

When you look at your friends, it's like looking into... Read More

5 Ways to Wow People Who Wear Nametags

People wear nametags more often than you think. The majority... Read More

Growing Your Network of People Can be Easy and Fun!

A few years back when I moved to Charlotte, NC... Read More

Politics, Religion, Race; Conversational No-No?s in Business

Do not destroy all your positive displacement and high energy... Read More

Keys to Successful Networking While In Transition

Let's be real. With other pressures of life upon us,... Read More

Are You Sitting With The Right Company?

When I walked into Dallas's famous Y.O. Ranch Steakhouse, all... Read More

Sharpen Your Business Networking Skill To Grow Your Small Business

Most people become lax at maintaining their professional business network... Read More

Networking to a New Life

Research shows that talking to strangers -- not people in... Read More