Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Build Your Business through Strategic Networking > NetSparsh - Viral Content you Love & Share

Build Your Business through Strategic Networking

Networking ? it's the latest business trend. Or is it?

Actually, business owners have always engaged in the art and science of networking. Only years ago it didn't have a name. Business owners would get together, shake hands, and smile and chat about themselves and their businesses. Same thing with "coaching." I've been a sales trainer for 40 years, but it wasn't until five or six years ago that someone said, "Milt, you're not a sales trainer, you're a coach." I always thought coaching was leading your kid's soccer or baseball team. Turns out I've been a "coach" for 40 years.

The buzzwords, however, aren't important. What counts is what you do. And if you're a business owner looking to grow your business, then networking should be a way of life for you. It's how you climb the ladder of success. But if you don't actually climb that ladder, you won't go anywhere. That's why it's called networking!

While you can network anywhere ? I've met some really great clients while eating at the local diner ? a good place to begin is by joining a networking group. It's an excellent way to meet a lot of potential "suspects" who have the potential to become "prospects."

Here you will have a brief opportunity to stand up and talk about yourself and your business to a group of people who share the same goals you do. In essence, you become a 60-second commercial. When given the opportunity to "sell" yourself, be sharp and to the point. Look directly at your audience, not at the ground or up at the ceiling. Make eye contact. It lets your peers know that you're confident.

Once your commercial is over, get out in the crowd and talk to people. Work them like a politician works a crowd. But don't be pushy; don't use fancy words ? not everyone is a Princeton graduate, and make sure you have a firm handshake. Trust me, you can tell if a person is positive or negative by their handshake. And be a good listener. Listen 80% of the time, talk 20%.

But most importantly, don't make this an "it's all about me" affair. Remember, you're not the only person there networking. You're all in the same boat. When you introduce yourself, don't hand someone your business card and immediately tell them what you do. Show an interest in others ? talk about what they do. Ask them questions about themselves and their families; develop a rapport. In other words, don't kiss on the first date!

You'll know if there's any "chemistry" between you. If there is, make arrangements to meet at another time and place to discuss your mutual interests. Why eat lunch by yourself? And always ask for a referral.

While there's no harm in speaking to everyone, do target your audience ? seek out people who you know would benefit your business. But even if you determine there's nothing worth pursuing, a particular business owner may have other clients that can help you. You may speak to a business owner with whom you have no mutual interest, but you're also talking to his/her 30 "suspects" who may become "prospects."

As for that business card ? make sure it describes what service you are offering. Your card is your billboard. I suggest putting your photo on it. If I don't remember what you do, chances are I will toss the card. When you receive someone's card, don't wait a week or three weeks to make contact. Follow-up in a day or two.

The key to successful networking is practicing your presentation. Write down your message and key points and practice it over and over. Repetition leads to confidence. Practice in front of your spouse or friends and neighbors. Practice is especially important for people who are terrified to speak in public, which is about 99% of the total population. You may even want to consider hiring a coach.

There's also the "likeability factor" to consider. In order to sell your product or service, you have to sell yourself. And if people like and trust you, they'll sign that contract. Conversely, if they don't like you, you can be selling gold in your pockets, but they won't buy.

Networking is the best way to build your business. You can read a million books about it, but unless you get out there and do it, you'll never even reach the first rung of that ladder.

Milton J. Paris is Sales and Business Coach and Marketing Consultant for Paradigm Associates, LLC. The host and producer of the radio show "Getting Ahead in Business" on WCTC 1450 AM every Saturday, Paris believes the way to increase sales is through setting goals and executing them. An author and speaker, he served as President and Vice President of Sales for three diverse companies with a national customer base. He has 40 years of sales and business growth experience. Visit http://www.ParadigmAssociates.US or call (908) 276-4547.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

12 Creative Ways To Elevate A Boring Networking Pitch
Forbes
Everyone knows how important networking is to professional growth. Proactively meeting people and connecting with other players in your industry can lead to new business and career opportunities that you might not have otherwise had. It's important to ...


TechRepublic

How 3GPP's new networking standards could bring true 5G one step closer to reality
TechRepublic
In contrast to the prior announcement of 5G standards being approved in December, the new specifications are for standalone systems that do not rely on existing wireless networks to operate. The December release was for 5G non-standalone systems, ...

and more »

Network World

Cisco's David Goeckeler talks security, networking, software and SD-WAN outlook
Network World
Responsible for 20,000 engineers and $32 billion worth of the networking giant's business, Goeckeler, executive vice president and general manager, masterminds Cisco's network and security strategy which now features ever more emphasis on software.


Business Wire

ADTRAN Partners with Open Networking Foundation (ONF) in Reimagined Strategic Plan
Citizentribune
BUSINESS WIRE)--Jun 19, 2018--ADTRAN ®, Inc., (NASDAQ:ADTN), the leading provider of next-generation open networking solutions, today announced it has accepted the Open Networking Foundation (ONF) invitation to become a new supply chain ...
ONF Hits The Ground Running with Execution of New Strategic PlanPR Newswire (press release)

all 14 news articles »

Essence

ESSENCE Is Teaming Up With Accenture For A Networking Brunch
Essence
ESSENCE is teaming up with Accenture to bring you the Power Networking Brunch, a mix and mingle brunch and interactive discussion. Join us to learn about opportunities and useful information to help you make that next career move into the NEW with ...


dallasinnovates.com

The W Source Launches First Networking Chapter in Texas
dallasinnovates.com
The national network of female professionals and service providers, The W Source, is making its first foray into Texas with a new chapter based in Collin County. It's the first of seven groups expected to open up throughout the state during 2018 ...


Entrepreneur

Successful Networking Is All About Having the Right Energy
Entrepreneur
Relationship capital is an immensely valuable part of business success. And one of the best ways to build this asset is to put your energy, intention and attention on networking. Energy makes it, quote-unquote "network," meaning the energy that you ...

and more »

Pica8 Teams With Dell to Add 1G Brite-Box PoE Networking Option for Legacy Enterprise Access-Edge Switch Stack ...
Business Wire (press release)
PALO ALTO, Calif.--(BUSINESS WIRE)--Pica8, a leading provider of advanced, open networking software, today announced that the company's PICOS® network operating system (NOS) has been ported to the Dell N3048EP-ON 1G PoE Ethernet switch and ...

and more »

The Daily Herald (press release)

Next Bush Tea Networking session set for Thursday
The Daily Herald (press release)
MARIGOT--The next Bush Tea Networking “Month of Banks” session is scheduled for Thursday June 21, 2018, from 7:30am to 9:30am with a presentation by the Caisse d'Epargne (CEPAC), the Chamber of Commerce and Fédération de Trés Petites ...


I-Connect007

Amphenol Invotec to Attend Sharing in Growth All STAR Networking Forum
I-Connect007
Amphenol Invotec has been invited to attend the Sharing in Growth All STAR Networking Forum being held on 13th June at the East Midlands Conference Centre. Sharing in Growth is an ambitious transformation programme which aims to raise the capability ...

Google News

Land the Ideal Job Using Social Networks

With at least 60% of job-seekers finding employment through networking,... Read More

How to Avoid Falling Asleep Behind the Conversational Wheel

Think about the last time you feel asleep behind the... Read More

Networking: Strangers, Friendship, and Business Growth

You already know that uncomfortable feeling, that knot in your... Read More

Effective Networking

The process of finding out about a job, getting interviewed,... Read More

Networking in the Change Room: 5 Ways to Network Effectively While Getting Undressed

There's a time and place to network with people in... Read More

Your Front End

While surfing for traffic or browsing your safelist emails, you... Read More

Youve Got Personality, Use It!

For the self employed professional, nothing is more important than... Read More

Building Great Business Relationships

If you're in a business relationship with anyone ? a... Read More

The Secrets of Effective Networking

Before we talk about specific networking tips I want to... Read More

Is The Company You Keep Hurting Your Business?

When you look at your friends, it's like looking into... Read More

Growing Your Network of People Can be Easy and Fun!

A few years back when I moved to Charlotte, NC... Read More

Unforgettable First Impressions Part 2: Its All About Them!

Jean de la Bruyere said, "The great gift of conversation... Read More

Communication Is A 2-Way Street (The Networking Factor)

The Personal Touch 1There is a simple art to networking... Read More

10 Top Tips for Successful Networking

1. Recognise the importance of networkingAsk any successful business person... Read More

Network Marketing

Network marketing is the ordinary person's best opportunity to make... Read More

Develop a Great Network - Pay It Forward for Maximum Success

Who needs a network of people to talk to about... Read More

How to Announce a New Product

How can the introduction of new products affect the way... Read More

Sharpen Your Business Networking Skill To Grow Your Small Business

Most people become lax at maintaining their professional business network... Read More

Write It Down!

Why would you want to write information on paper when... Read More

How to Create an Interest Story for the Press

What makes a good interest story?An interest story is just... Read More

Value-Added Network

A value-added network can be achieved through explicit actions to... Read More

Powerful Networking: Focus on Building Connections, Not Closing Sales

You can find numerous references in the business literature about... Read More

How To Make Your Next Networking Event A Success

There are people who are natural born networkers - those... Read More

Savvy Networking: Grow Your Business and Your Career

Did you know that contacts are the bread of career... Read More

Time to Hire a Professional Networker?

It used to be that people said that there was... Read More