Increasing the ROI on Your Networking

Networking requires an investment of time, money and effort. Here are four ways to be sure your return on that investment is worthwhile.

Decide what you want

Why are your attending networking events? Are you looking for a new job? More business? Social contacts in a new home town? Whatever your purpose, stay focused on it, or things can slide into just another long lunch.

Attend the right event

If you are, say, a graphic designed looking for clients, why spend your time at an event for graphic designers? OK, you might be able to pick up some overload business from some designer who is super busy, but that's a very small poor to fish in. You'd be much better off mixing with folks from businesses who use design work. Seems obvious, but it's surprising how many people make this mistake.

Talk to the right people

Don't spend your valuable networking time chatting to people you already know, who ar not in your traget group. It's tempting, of course, because it's easy and fun-but it's not networking! Look for new people and make the effort to meet and greet them.

Keep track of your results

Every month or so, track back through your networking opportunities. Who did you meet? Where did you meet them? How did they fit with your reasons for being there? Did anyone help you achieve your objective?

Of course, you'll also meet people who are pleasant additions to your social circle, some of whom may even become friends. Do include them in your success picture, but if you find you make more casual acquaintances than the people you are there to meet, you may need to change your networking activites so that they bring you a higher Return On Investment.

Helen Wilkie is a professional keynote speaker, workshop leader and author specializing in applied communication, including networking. Read more articles on this and other communication subjects on her website at http://www.mhwcom.com Subscribe to Helen's free monthly e-zine, "Communi-keys", and get your free 40-page e-book, 23 ideas you can use RIGHT NOW to communicate and succeed in your business career!

In The News:


Donegal Now

Top 'mentalist' to host Donegal business networking event
Donegal Now
Television mentalist David Meade will bring his unique brand of humour and entertainment to a special spring business-networking event in Letterkenny this weekend – but if you want to go, you'd better snap up a ticket quickly! Famed as a BBC TV show ...


Miami's Community Newspapers

Busy month for business networking and charitable events
Miami's Community Newspapers
Members of Profit Inc., one of Miami-Dade County's oldest business networking groups, gathered recently at New York Life's offices in Doral for an open house hosted by Rosemary Guilfoyle. Among the many enjoying a lovely buffet and networking were ...


EE Times

Networking Furiously at ESC Boston 2017
EE Times
Just looking at this list, I realize how much networking I do with these folks. In the past, when I've been invited to host a panel on something or other, I've always been able to call on relevant experts who are already attending the conference ...


Harvard Business Review

When You Agree to a Networking Meeting But Don't Know What You're Going to Talk About
Harvard Business Review
For some networking meetings, the agenda is obvious: Your companies are considering doing business together, or you're looking for a job and this person might help you get one. But many professionals find themselves in networking meetings where the ...


Forbes

Seven Things You Need To Know To Overcome Networking Nerves
Forbes
As a clinical psychologist in New York City who works with some of the city's most professionally motivated and strategic social climbers (most won't admit it until they're safely ensconced in a confidential session at my office), it's no surprise that ...


Panduit participates in networking conference
Chicago Daily Herald
Business Wire. TINLEY PARK -- Panduit Corp. recently participated at the Optical Networking and Communication Conference and Exhibition at the Los Angeles Convention Center. During the technical conference, Panduit contributed two presentations that ...


PayScale Career News (blog)

5 Networking Tips for Beginners
PayScale Career News (blog)
But, what you lack in experience you make up for in effort and enthusiasm. Still, beginners often struggle with networking, and it's an important part of launching your career and building your professional identity in earnest. So, here are some quick ...


Financial Planning

Voices What “Wedding Crashers” and speed dating teach advisers about networking
Financial Planning
In my first year as an adviser, I looked past social media and the internet to tear through the networking circuit with reckless abandon. Night in and night out, I would attend networking functions, typically sponsored by a local chamber of commerce ...


Petoskey News-Review

Quick Read: Psychotherapist McKellar organizing series of networking events
Petoskey News-Review
The Northern Michigan Wellness Network aims to provide a free networking venue — not membership driven — to those in Northern Michigan and the Upper Peninsula that'll meet monthly for the purpose of enhancing knowledge and skills within the wellness ...


Harriette Cole: Reader needs help going into networking event ...
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DEAR HARRIETTE: My first university networking event is coming up, and I have no idea how to conduct myself. I have my business attire ironed and read.

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