SMUT Spelled Backwards is TUMS

Why are more people, especially parents not outraged?

I call it SMUT - Selling Made Under Titillation.

It seems that more and more corporations are chasing the dollar to the demise of the family. Commercials with little human decency shown during prime-time family hour have become the norm.

Have you seen them?

* As she flosses her nether regions with skimpy attire, Paris Hilton eats a Carl's Jr hamburger while washing a Bentley with her body. Word is that sister company Hardee's will be airing a similar commercial soon.

* In a commercial for the franchise, "Jack In The Box", comments are made about the things Jack is giving away in his latest promotion. A man reads the "giveaways" and comments on how Jack is giving away everything but his wife. He then states, "Oh, what I would do for a night with her".

* One of the latest Burger King commercials borrows from The Wizard of Oz and features Hootie of, "Hootie and The Blowfish" fame and Brooke Burke from E-TV's "Wild On". After seeing so many "shaking tushes" on this "Yellow Brick Road", you are left wondering exactly what you are able to "have it your way" at Burger King.

SMUT is everywhere; primetime commercials, primetime TV sitcoms, radio talk shows, music lyrics and billboards on the side of the highway.

SMUT has become a kind of "second hand smoke". Just like smoking, it is being thrown in our face from all angles. Its encroachment into our lives is creating moral cancer in our families even when one doesn't personally indulge.

Before you scream censorship at me, visit your favorite restaurant. All that food may be beautiful, but if several people came over and started shoving their entrees in your face, it would become a whole new issue.

I have an idea. Why not give it a try? The next time you step into Carl's Jr for a burger, ask them to drop it into the nearest mop bucket. After all, isn't that supposed to be a great way to enjoy one of their burgers?

Perhaps it's not just a coincidence that SMUT spelled backwards is TUMS.

Maybe if advertisers see parents reaching for a Tums instead of reaching for what they are selling, they will be more considerate with how they spend their advertising dollars.

(C)Copyright 2005
by Stanley J. Leffew

Stanley J. Leffew is the Author of, "How To Be Wanted For a Lifetime of Nights and Not Just a Night of a Lifetime". His website is based on this same theme. Find out for yourself why leading-with-the-body in life and relationships feeds desire but fails to satisfy the longing of the heart for love, companionship and intimacy by visiting .

In The News:

Real time parenting  Bangalore Mirror
UNC picks parenting advocate to contest PM's seat  Loop News Trinidad and Tobago

Wholism and Materialism

Perhaps I could make a lot of money by founding... Read More

Motherhood is a Perfect Adventure

How often do you think of family life as an... Read More

Creating a Memorable Travel Journal Using A Stuffed Animal

You may remember The Red Couch Project, a book by... Read More

The Added Advantage In African American Childrens Education: Computer Homeschooling (Part 2)

We've got spirit, yes we do! We've got spirit how... Read More

Fundraising For Your Preschool Or Daycare Center

Most day cares are non-profit organizations that must operate within... Read More

Homeschooling ? Can I Do It?

Many parents would like to homeschool their children but are... Read More

Teenagers Taking Risks

It can be hard being a parent with a teen... Read More

Graduated Driver Licensing (GDL) for Teen Drivers

Drivers 16 years of age have little driving experience, putting... Read More

Summer Survival

Summer Survival The... Read More

10 keys to Developing Your Childs Genius

Would you like your child to be the best that... Read More

Fuzzy Names, Sweet Names

As with everything, names go through cycles of change with... Read More

Is it ADHD or Bi-Polar Disorder?

Bi-Polar Disorder, or Manic Depression, is characterized by mood swings,... Read More

How Public Schools Assault Parents Values

Is there anything wrong with lying, cheating, stealing, shop-lifting, taking... Read More

Bad Boys/Good Boys (Avoiding The Pitfalls Of Being An Insensitive Dad)

I WAS AMAZEDI could hardly believe what I was hearing.... Read More

Stroller Safety Tips

Strollers offer a wonderful and convenient service to parents and... Read More

The Muffed Dance

Teri was 5. As younger siblings do, she looked up... Read More

Hair Care for Children

Salon visits can be scary experiences for small children: They... Read More

Your Job as a Role Model

A certain educator was once asked at what point should... Read More

Preventing Obesity in Young Children

Do you have a young child whose weight or eating... Read More

Marriage, Divorce, and Kids

Are men to blame for the divorce problem in this... Read More

Teach Your Children How To Resolve Conflict Without Using Anger Or Power

Teaching kids to deal with conflict effectively and peacefully is... Read More

Examining Drugs for ADHD, Particularly Strattera

In memory of 14 year old Matthew Smith; 11 year... Read More

Elephants and Teenagers

Something eerily familiar happened in KwaZulu-Natal's Hluhluwe-Umfolozi Park in Africa... Read More

My Best Buddy

My son, Dakota is now 7 yrs old. He is... Read More

Parental Internet Control Tips

The Internet is one of the greatest inventions of all... Read More