Why Using an Ad Blocker Can be a Bad Idea

Ad Blocking is getting to be a common sport on the internet. Now there are some legitimate uses for an ad blocker. Some ad companies resort to downright harassment when serving their ads using annoying pop ups, flying ads, floating ads and the like. Blocking these types of ads are not a problem. Using an ad blocker though to block all ads on a site including text ads, banner ads, etc is wrong and here's why.

Free Information makes the Internet Valuable.

Do you like getting free news from major news sources? How about the latest weather for free? Do you like being able to use a search engine to find information on a topic that interests you? How do you think the companies that run these services can afford to give this information away for free? It's because they charge advertisers who display advertisements on pages where this free information is found.

How useful would the Internet be if it was Ad Free?

Without ads, there would be much less commercial business transacted online. Would it eliminate it completely? No. But there would be much less of it. Now, some people think that would be a good thing but stop to think about it. If you take away all free news sources like CNN, NY Times, and all major news sources, then take away all Travel sites, then cut the number of free information websites on almost any topic by 95% and what kind of internet are we left with?

Would everything be a disaster on the Internet without ads?

Having email being spam free would be nice but blocking spam is a lot less precise than using an ad blocker to eliminate all kinds of ads. If we had no pop ups to worry about the Internet would be nicer, but most people already get this with the latest browsers.

I am all in favor of eliminating intrusive advertising methods like pop ups and spyware but I think the whole idea of blocking all ads is short sighted. Tools certainly exist to block almost all forms of advertising online. I would urge you though to think twice before you activate ad blocking on all forms of advertising.

Non intrusive, in-context advertising can actually help you

I can't count the number of times I've been on a web page that didn't have exactly what I was looking for but an ad on that site did. Same thing when searching Google. Sometimes the listings are not relevant to the kind of information I'm after but the ads on the side or the top are.

Is all advertising evil? Of course not. Many forms of advertising can actually be helpful. Next time you're thinking about blocking that text or banner ad, think twice. You may need access to an advertiser in the future. What's the harm in that?

Joe Duchesne is the owner of Yowling.com. Yowling is a web hosting company that offers a web site builder that allows you to create a professional website in no time flat. Reprint freely as long as you keep the live keyword rich link found in this resource box.

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