Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Politicians Are Like Car Sales People > NetSparsh - Viral Content you Love & Share

Politicians Are Like Car Sales People

Well, another election has come and gone in the US and no matter which way you voted there are some important marketing lessons to learn.

First, you need to put aside the campaign rhetoric and focus on the strategy and tactics and there are a number of clear winners for both sides.

The Dems and the GOP

On the Republican side. The tactic to put the question of Gay Marriage as a referendum in 11 battleground states was a master stroke. Get people to vote on the small issue and they will follow suit on the larger issues.

It's like selling real estate. Top real estate sales people don't sell houses. They sell a room and the rest of the house goes with it. They look for potential client reactions to a room they see and zoom in on that. If they sell that room to the prospect, then question of getting them to sign a contract on the house becomes as simple as, "Your pen or mine?"

How can we apply this to selling a product or service on the internet?

Look for the most important benefit you offer and build your heading and sales letter around that. Sure there maybe other benefits and you need to highlight those further down the page, via bullets, but focus your sales message on the primary unique selling point.

As a famous direct Marketer, Seth Godin, once said, "One monkey, One banana." Most people have the attention span of an African gnat. Try to get them to focus on more than one thing at a time and you will lose them and the sale.

On the Democrat side, the decision to make the war on a Iraq a central issue was an equally powerful strategy which may explain why 55 million people voted for the Democrats.

It was thought by the pundits that this was playing to the Republican's strength, but this was true only as long as they could make it central to the war on terror.

The moment the Democrats were able to separate the two and make it a referendum on Iraq alone, it became a winner for them, especially in light of the 911 Commission report, which showed clearly, no wmd and no direct ties to Al Queda.

What can we learn from this?

Know your competition, know their strengths and weakness and clearly explain how their weakness are your strengths.

The way you do this is to create a powerful USP (unique selling point). Something about your product or service, or what you do that makes you stand out in the crowd. Something that sets you apart from your competition. Something you do much better than them.

Focus on this single issue and drive it home repeatedly to your website visitors, ezine readers and existing customers.

The other lesson to be learned here. Don't believe everything you read, hear and see. Both elections and the internet are full of people's opinions. Do your homework, look at both sides and above all use your mind and think.

Try to analyze your ideal customer. Picture in your mind who they are, what they are like, what their financial status is, have they bought similar products before. If you don't know who your target market is, how can you target them?

In the late 1990's the principle of the Harvard Business College outlined his belief as to the reason business exists.

The purpose of business is to: KEEP & GROW customers.

We looked at this and thought this definition was too narrow. We felt that in order to keep and grow customers, you first had to find them so we added the word find to the above formula....

The purpose of business is to: FIND, KEEP & GROW customers.

But this still wasn't enough because what if the customer was wrong for your business, that is, they couldn't afford your services or product?

So we added, the right kind of customers, and we ended up with a new formula to work with.

The purpose of business is to: FIND, KEEP & GROW the RIGHT KIND of customers, everything else is rubbish.

If you market or sell anything on the internet, either as a business owner or a reseller, you are in business for yourself and you MUST think of it as a business. Do your homework and your research. It pays off in ways you only dream of right now.

About The Author

For further information mailto: jpethanks@jpeads.com

Subscribe to the WebPro Times http://webprotimes.com

Where Professional marketers meet weekly.

Phil Basten and Jane Mark run a well known online ad agency http://jpeadvertising.com - They have been helping people succeed on the net for more than 8 years.

jpethanks@yahoo.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Wall Street Journal

The Politics of Destruction
Wall Street Journal
Say this for Deborah Ramirez. The second woman to accuse Brett Kavanaugh of committing sexual assault more than 30 years ago may not clearly recall what happened, but her story does clarify the ugly politics at play. Democrats are using the #MeToo ...
On Politics: Kavanaugh Nomination in LimboNew York Times
Donald Trump says the Kavanaugh hearings are 'totally political.' He's right.CNN
Brett Kavanaugh accuser Christine Blasey Ford: 'My fear will not hold me back from testifying'ABC News
Fox News -USA TODAY -Washington Post -The New Yorker
all 17,252 news articles »

The Atlantic

The Atlantic Politics & Policy Daily: Acts of Rod
The Atlantic
The Atlantic Politics & Policy Daily: Acts of Rod. Deputy Attorney General Rod Rosenstein will meet with President Trump on Thursday following reports that he once suggested secretly recording the president and discussed invoking the Twenty-Fifth ...
Rosenstein to meet with Trump in wake of 'wire' report, amid firing speculationFox News
The Latest In Politics: Kavanaugh, RosensteinNPR
Rod Rosenstein's Job Is Safe, for Now: Inside His Dramatic DayNew York Times
New York Times -Axios
all 6,675 news articles »

New York Times

On Politics With Lisa Lerer: Congress Has a Bad Reputation. Kavanaugh Isn't Helping.
New York Times
With the political stakes so high, the risk of having Republicans question Dr. Blasey is obvious. Between a historically wide gender gap and a president not exactly known for his sensitivities when it comes to these issues, Republicans recognize that ...


Marketplace.org

What happens when politics takes a starring role
Marketplace.org
Michael Moore's latest documentary, "Fahrenheit 11/9" opened over the weekend at about 1,700 theaters nationwide. The film, chronicling the rise of President Donald Trump, brought in $3.1 million at the box office, far below expectations. It was an ...

and more »

New York Times

At the UN, Trump Can't Escape His Political Problems Back in Washington
New York Times
Political tempests often intrude on presidents, whether they are traveling overseas or playing host to foreign leaders at the White House. Still, it is hard to recall a General Assembly that opened against a backdrop of such political turmoil, on so ...

and more »

Fox News

Thai junta leader interested in staying in politics
Fox News
For several months, Prayuth and his backers have been organizing support among pro-military parties, and at least three political groups have declared they will support Prayuth to become prime minister. Prayuth has also been making trips to provincial ...

and more »

Sonics Rising (blog)

Goodbye Politics, It's Tod's Turn Now
Sonics Rising (blog)
With that vote the project will effectively shift from the political phase, wherein winning political approval has been their highest priority into a project construction phase where cost and schedule will dominate The Oak View Group's day to day workload.

and more »

DesMoinesRegister.com

What do you want to see in our Iowa Politics Insider newsletter? Tell us in this survey.
DesMoinesRegister.com
The Des Moines Register is relaunching its Iowa Politics Insider newsletter with a new format and more insights. We already have big plans for features and components that will come soon to the newsletter, but we want to hear more about what you want.


Forbes

Politics In The Age Of Technology-Enabled Campaigning
Forbes
Technology has fundamentally changed the practice of political campaigning. Gone are the days of whistle-stop tours and speeches by train. They have been replaced by targeted ads and social media platforms that influence with precision and by political ...


ABC News

Michelle Obama calls out 'nastiness of our politics' during campaign-style voting rally
ABC News
Former first lady Michelle Obama said she hoped to get Nevada residents "fired up" on Sunday as she headlined her first rally for When We All Vote, the nonprofit voting initiative she launched over the summer.
Michelle Obama is just as tired of politics as you areMashable
Michelle Obama tears into the 'nastiness' of current politicsThe Hill (blog)

all 591 news articles »
Google News

Oil Pipelines and Rates of Flow

How much oil can travel through a pipeline? It depends... Read More

UAV Decoy Stategies, Theories and The Modern Art of War

Well having studying the need for decreasing America's dependence on... Read More

Environmental Economics, Stream of Thought

Entrepreneurs can clean up the environment if we would let... Read More

Self Destruct Strategies in UAV Construction

All UAVs Need a Self Destruct BLOS DeviceWhat do you... Read More

Using More Trees to Reduce Atmospheric CO2

As global warming continues to escalate the concerns of today's... Read More

Free Trade, Outsourcing, Protectionism and Reality Check

Recently on C-SPAN, there were two gentlemen debating free trade... Read More

Lawyers and Franchising

It is amazing how the Federal Trade Commission has destroyed... Read More

The Transformation Of Political Science And The Rise In Crime Rates

The current field of political sciences is dominated by a... Read More

Al-Qaida has Nukes

Many believe Al-Qaida already has nukes in the United States... Read More

US Government Regulators and Aides with AIDS

All government regulators or diplomat who are in high risk... Read More

California Car Wash Fundraisers and Environmental Law

Many non-profit groups are feeling upset that they are allowed... Read More

World Moving from Socialism to Capitalism

The recent Jakarta summit of Asia and Africa brought remembrance... Read More

An ROI on National Security

Do you find it interesting that people complain about the... Read More

Politicians Are Like Car Sales People

Well, another election has come and gone in the US... Read More

The Reconstruction of Europe

The Second World War was the continuation of World War... Read More

Canning International Terrorists? Literally

Well here is a great new product, we first saw... Read More

Faith in Our Government

Many have lost faith in the government and are completely... Read More

An Environmental Voting Guide for US State Elections

In these times when states are suffering extreme downward pressure... Read More

Justice Department Losing the War on Street Gangs

The Justice Department is at it again; promoting themselves in... Read More

The Elephant Roared and Brought Forth a Turd: A Case Against Democratizing the Middle East

The original vulgarity was bylined: ?The Constipation of America's Mid-East... Read More

Accessibility Requirements for Fair Housing

PolicyFederal Fair Housing accessibility requirements for new multifamily buildings should... Read More

The U.S. Department of Justice vs. the Realty Industry, and Its Effect on Consumers

From the National Association of Realtors' Virtual Office Website policy,... Read More

FTC Fixing SPAM?

Is the Federal Trade Commission really stopping SPAM? Is the... Read More

Bureaucracy Suffocating the Flow of Transportation

We are slowing the transportation flows of our civilization by... Read More

Social Security Rant

As the Baby Boomer Generation continue to get older, one... Read More