Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Surefire Google Adwords Formula > NetSparsh - Viral Content you Love & Share

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe.

Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here's the surefire three-step formula that's as easy as one...two...three.

Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here's early results from a campaign I tested:

High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
39 Clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
26 Clicks | 0.9% CTR |
Served - 50.5%

Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it's dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

? Put the target keyword in the headline. Google will bold it to draw attention to your ad.

? List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?

? Capitalize the first letter of each word verses using all lowercase.

? Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?

? Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market's hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one...two...three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: html Or test your search engine IQ by taking his seo quiz arch-engine-quiz.shtml and get the free special report "Coming Out On Top".

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Search Engine Land

Giants collide: Google's impending showdown with Amazon
Search Engine Land
Talk in the digital advertising space has traditionally focused on Google and Facebook's digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google ...

7 Common Pay-Per-Click Mistakes that You Need to Avoid
Domain informer
Let's start with the good news: pay-per-click (PPC) might be the single greatest customer-acquisition method in the history of the entire advertising world. Indeed, there was a time — and not that long ago — when startups and other small businesses ...

Car Dealer Magazine

CDX 2018: Armchair Marketing's workshop will make digital advertising simple
Car Dealer Magazine
The company specialises in paid search advertising and lead generation, social media management, content and training, video creation with YouTube and promoting website content. The Armchair team is made up of experienced car sales experts who offer ...

Small Business Trends

45% of Small Businesses Use Pay Per Click Advertising, Survey Says
Small Business Trends
Did you know even if you don't have a website your small business can benefit from search engine optimization? A new survey resources/small-business-seo-investments-benefits-2018" target="_blank" rel="noopener">conducted by Clutch reveals only 45 ...

and more »

Media Update

Your marketing strategy should change with the telecoms landscape
Media Update
SEO, PPC and web PR. These are all the acronyms you need to know – Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising and web Public Relations (PR). SEO will enhance organic rankings on Google's search results page and work hard to drive ...


Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018
If you're new to the game, here is a quick introduction to PPC marketing: Advertisers create ad groups, which consist of keywords, ads and links to relevant landing pages. Each keyword has a market rate that is driven by demand from other advertisers ...

PPC Specialist job, Johannesburg, Midrand - Bizcommunity
Due to our exciting growth we are in need of a pay per click (PPC) specialist to take on our fantastic clients - up to the next level.

and more »

The Times of Israel

Google to ban all ads for binary options, cryptocurrencies
The Times of Israel
Facebook banned ads for binary options, cryptocurrencies and ICOs, or initial coin offerings, in January. “This is probably the biggest threat to this industry of any event so far,” Joshua, a former PPC (pay-per-click) expert for the binary options ...
Google says it removed more than 3.2 billion bad ads in 2017Search Engine Land
Google Removes 100 Bad Ads Per SecondSearch Engine Journal
New Ads Policy: Improving Integrity and Security of Financial Product and Services Ads | Facebook BusinessFacebook
Google Support -Google Blog -CNBC
all 539 news articles »

Practical Ecommerce

Use Google Analytics to Audit PPC Traffic
Practical Ecommerce
Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year ...

Does Your PPC Measure Up?
Memphis Daily News
The cost per click (CPC) is the amount paid for each of your PPC ads that consumers click. Together, these three metrics tell you how large your audience capture was (click-through rate), how much of that audience did what you wanted them to do ...

Google News

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Work Your Google AdSense to the Bone!

You got your website, you got your AdSense account, you... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More