Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Paying for Website Visitors: The Allure of PPC for Small Biz Owners > NetSparsh - Viral Content you Love & Share

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.

How You Know if Pay Per Click is Right for You The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.

High-End Pay Per Click is Not Right For You if? There are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPC's, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.

How to Choose A PPC That is Right For Your Campaign When choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.

Check Bid Prices A significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPC's certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.

Inquire about Customer Service No thanks to their size, larger PPC's usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPC's pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.

Investigate the "Reach" Bid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.

Top Tips for Success with PPC

There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:

1) PPC success resides in your titles and descriptions:

Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.

2) Use Specific Terms for Specific Pages

By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When "landing pages" are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.

3) Be Passive or Aggressive, but be something.

Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks' partner with other networks to display advertisers' advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include ? more traffic and more exposure to target markets.

If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.

CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!

Thank you for reading this article! If you would like more advice about PPC advertising, become an advertiser of 7Search.com ? where you have access to 500 million searches per month, low bid prices and free campaign assistance. Visit 7Search.com today.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Vertical Measures (blog)

Digital Diversity: Building an Audience with Paid Media
Vertical Measures (blog)
Immediately after naming your campaign, you'll be asked to setup your first Ad Set, which is where you'll get to utilize the intuitive power of Facebook's audience manager. Have you ever noticed a certain customer persona seems to buy from you more ...


Newswire (blog)

Top PPC Advertising Mistakes to Avoid
Newswire (blog)
(Newswire.net -- January 15, 2018) -- Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the ...


Business 2 Community

Setting Measurable Goals For Your Paid Search Campaigns
Business 2 Community
One of the most common goals a business has when it comes to marketing is to increase brand awareness, but the main issue with this in traditional forms of advertising is that it's difficult to quantify. This is where PPC advertising has a leg up. You ...


PPC Land

Instreamatic selected Top 5 Finalist on SXSW Accelerator Pitch Event
PPC Land
Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of ...

and more »

Search Engine Land

5 (less obvious) PPC trends to watch in 2018
Search Engine Land
Paid search managers will hand over (or perhaps more accurately, surrender) more daily tactical chores to the engines in 2018. Artificial intelligence will have a dramatic impact on the work of paid search practitioners, teams and agencies in the ...

and more »

Search Engine Journal

5 Ways to Master Your PPC Budget in 2018
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. “What should we be budgeting for PPC advertising?” This is one ...

and more »

Search Engine Land

Understanding AdWords keyword match types for manufacturers
Search Engine Land
If you match too broadly, your ads may get triggered by irrelevant searches, which can lead to costly non-converting clicks. Match too tightly, and your ads may not trigger at all because of the dreaded “low search volume” message. To facilitate ...

and more »

UtahHerald.com

Analysts See $0.58 EPS for Pilgrim's Pride (PPC); Omnicom Group Has 1 Sentiment
UtahHerald.com
Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. The company has market cap of $17.22 billion. The firm offers a range of services in the areas of advertising, customer ...

and more »

Business 2 Community

Your PPC Resolution for 2018: Keep Learning!
Business 2 Community
Paid search advertising is always changing. (Which is one of the things I love about it.) It takes a concerted effort to keep up with the times. Paid search changes at such a rapid rate, in fact, that you have to look extra carefully at work experience ...


Search Engine Journal

6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Search Engine Journal
When your AdWords campaign has more than one targeting language, Bing only chooses the highest ranked supported language since it allows only one language per ad group. You may find some differences because Bing doesn't support as many languages as ...

and more »
Google News

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More