Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Pay Per Click: Whats It All About? > NetSparsh - Viral Content you Love & Share

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.

Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site).

This is great because essentially you only pay for RESULTS.

THE PAY-PER-CLICK SEARCH PHENOMENON

One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings.

Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings."

Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site - http://www.ezinequeen.com/tutorial/index.htm - is listed at number one.

Underneath the sponsor listings is the section called "Web Matches," which shows the regular search engine listings that are submitted and indexed the traditional way.

If you do searches for "ezine publishing" on Lycos, AltaVista, and CNET, you'll also see me in the top "Sponsor Listings."

How did I achieve this? Did I pay some search-engine-optimization guru thousands of dollars to tweak my Web site in the favor of all these search engines' algorithms?

No way! I'm on a small business budget, just like you. I achieved these listings myself, and you can too. In fact, it's ridiculously easy.

I simply opened an account with Overture and bid on the phrase "ezine publishing." Overture (http://www.overture.com) provides the "sponsor" listings at all of these sites.

Now, don't let the word "bid" scare you - it's actually a simple process. Once you have an Overture account, you can go in and see exactly who is bidding on the keywords you want, how much they are bidding, and how many clicks these keywords get each week. Then you can choose an appropriate amount to bid and estimate your budget. Some popular keywords go for several dollars, while others go for as little as 5 cents.

AIM TO LAND ONE OF THE TOP THREE SPOTS

Your goal should be to land one of the *top three* spots for your keywords at Overture, because most of the affiliate sites (such as Yahoo) ONLY show Overture's top three listings at the top of the page in that "sponsor" section, which people see FIRST. If you're number four or five in Overture, you may show up at the bottom of the search page, if at all.

Right now Overture has contracts with Yahoo, MSN, Netscape, Lycos, AltaVista, CNET, and more search sites, and they claim their listings reach more than *80 percent* of all U.S. Internet users!

EASY TO SET UP, QUICK RESULTS

I'm the first to admit that while I'm "The E-zine Queen," I'm NOT a technical person. I do none of my own Web design, programming, or computer maintenance, and I'm apt to throw money at anyone who can help me avoid technical tasks! But I found Overture easy to figure out.

It only takes them a few days to approve and post your listings. This means if you sign up today, your site can be listed for the keywords you choose by next week. And that means more TARGETED TRAFFIC to your site by next week!

THERE ARE OTHERS TOO

There are a few other popular pay-per-click services out there. Google AdWords Select (https://adwords.google.com/select) is one of them. Their service works very similarly to Overture, although your listings appear a bit differently - in little boxes alongside of the regular search listings. And your position is determined not only by your bid, but by your ad's popularity (number of clicks).

The only drawback I found with Google's service is that they absolutely will not accept any listing for a site that features a pop-up window. Even if the pop-up features content that is completely related to the site, such as for a newsletter. I hemmed and hawed to their editorial staff ... and got nowhere.

GIVE THEM A TRY!

So be sure to give pay-per-clicks a try. You only pay when someone clicks on your ad, so why not see what type of results you get?

It's important to remember that pay-per-clicks are just one tactic in your bag of online marketing tricks. Don't rely on them for all of your Web site traffic. You should still put effort into achieving regular search engine listings and gaining online exposure in other ways.

As your mother likely told you, don't put all your eggs in one basket! ; )

(c) 2000-2003 Alexandria K. Brown.

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

VRM Intel

Making the Most of Your PPC Ad Spend
VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows ...


10 Tips to Create an Effective PPC Advertising Campaign for Your Law Firm
The National Law Review
10 Tips to Create an Effective PPC Advertising Campaign for Your Law Firm. Monday, December 4, 2017. When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the ...


Business 2 Community

'Tis the Season for PPC Advertising
Business 2 Community
Increasingly, marketers and brands must merge their organic content effort with paid advertising offers. Whether you're looking to get Facebook views or dominate the search engine results page, combining a natural content effort with PPC ads is ...


Search Engine Journal

Are Ad Extensions Actually Costing You Conversions? [DATA]
Search Engine Journal
Google also rolled out “Automatic” ad extensions. Basically, if you aren't using ad extensions and have not purposely disabled them, Google will determine which ad extensions will show and pull directly from your website to do so. Why would Google ...


Business 2 Community

Get the Most Out of Your Google Pay-Per-Click Advertising
Business 2 Community
When is it Smart for a Small Business to use Google Pay-Per-Click (PPC) Advertising? As a marketing agency that works primarily with small and medium sized businesses, we are often asked, “is Google Pay-Per-Click an effective strategy for my small ...


Digital Marketing/Advertising Internship (SEO & PPC)
Pedestrian TV
We are an expanding online media agency based in Sydney. We help companies to improve their presence on the web. Our services include; SEO (search engine optimisation), PPC (Google AdWords), content marketing and web design. What We Offer. – Office In ...

and more »

Search Engine Land

Which PPC metrics matter? Lessons from half a million keywords
Search Engine Land
In other words, you want your ad spend to produce sales. As obvious as this statement is, actually determining how different factors in your AdWords campaigns affect sales can be fairly difficult. To try to shed more light on the subject, we recently ...


Business 2 Community

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Business 2 Community
Everything about pay-per-click is measurable, from the amount that you're paying to the number of hits your website receives. This makes it a useful tool for testing different campaigns, strategies or landing pages allowing you to evaluate which are ...


Entrepreneur

So, You've Created a Website: Now, What?
Entrepreneur
Paid advertising. Your first option is to pursue paid advertising, such as through Google AdWords, a pay-per-click (PPC) ad platform that charges you based on the actual click-throughs you get for your site. This is usually a good method to start with ...


ConversionPoint Technologies buys VC-backed Sellpoints
PE Hub (blog)
“Bringing Sellpoints into our portfolio of e-Commerce technology companies furthers our mission of deploying best-of-breed technologies to help brands, retailers, advertisers and agencies sell more efficiently and profitably online,” said Tallack ...

and more »
Google News

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More