Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Pay-Per-Click Marketing & Natural Search Engine Traffic > NetSparsh - Viral Content you Love & Share

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

1. Add Content

2. Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.

In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.

Carrie Reeder is the owner of The Level Collection, an accessories store, offering: leather wristbands and leather cuffs for men & women.

Her email address is: carrie@thelevelcollection.com

Carrie has 3 years of experience in web marketing. She is the owner of various websites marketing products from software to clothing accessories.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Journal

Amazon PPC Challenges Google Ads
Search Engine Journal
A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars ...

and more »

The Good Men Project (blog)

Which Is Better For Your Business: SEO or PPC?
The Good Men Project (blog)
SEO is short for search engine optimization and can be adopted by businesses in all industries. It is suggested that organic results are 8.5x more likely than PPC ads to be clicked in a search engine, suggesting that SEO has a much higher value ...


Bizcommunity.com

Junior-Mid Paid Search/PPC Manager
Bizcommunity.com
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.). Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. AdWords / Bing certification a plus. Passion for Search ...


Vertical Measures (blog)

5 Google AdWords Features You Should Be Using In 2018
Vertical Measures (blog)
Google has found itself in a wrestling match with Amazon over product advertising. This year, AdWords has stepped up to the plate with some cool new features for e-commerce businesses. Whether you're managing a digital store or a B2B company, these 5 ...

and more »

The Drum

The keys to success: top tips on selecting a PPC specialist
The Drum
If a PPC specialist can't explain to you exactly how these factors interact to select the top-ranking ads, then they are not qualified to help you with your advertising needs. Google algorithms control search rankings. The formulas Google uses are ...
Successful Link Building Requires More Than LinksSearch Engine Journal

all 13 news articles »

Search Engine Journal

AMP Stories Updated With Advertising Capabilities
Search Engine Journal
AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities. Introduced this past February, AMP stories are Instagram-like stories created with Accelerated Mobile Pages technology. Unlike stories that ...

and more »

ForexTV.com

How to Optimize Your Landing Pages for Pay-Per-Click (PPC) Advertising
ForexTV.com
Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to ...

and more »

PPC Land

Google opens the advertising products to measurement partners
PPC Land
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand ...


Search Engine Journal

Facebook Updates Ad Manager App With New Creative Tools
Search Engine Journal
Facebook has updated the Ads Manager app with a suite of creative tools, allowing advertisers to build ad content from a mobile device. The Ads Manager app, introduced in 2015, is a mobile solution for creating and monitoring ads. Until now, image ...

and more »

Search Engine Journal

PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK]
Search Engine Journal
To get ahead in paid search advertising, you first need to understand the basics. Search Engine Journal's ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, offers a comprehensive overview of paid search advertising essentials.

Google News

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Improved PPC Marketing Performance from Time-Tested 80/20 Principle

As marketers and business owners, we're always looking for "the... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More