Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
We Are Right In The Middle Of A Pay Per Click Baby Boom > NetSparsh - Viral Content you Love & Share

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue! Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money.

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

----------------------------------------------------------------
This article is freely available for reprint provided that the resource box at the end of the article is left intact and the article is published complete and unaltered. If you are using this article on a website or e-book, please make sure that the link in the resource box is live or clickable.
----------------------------------------------------------------

Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business.

Visit his website at Legitimate Home Based Business for more details.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Clinton Herald adds new digital products
Clinton Herald
Pay-Per-Click (PPC) is also now offered by the Herald. PPC is an online advertising model in which advertisers can display ads for their goods or services when users enter relevant queries into search engines. Advertisers are only charged when a user ...


Optmyzr Introduces Advanced Automations and Optimizations for Bing Pay-Per-Click Ad Management
Benzinga
Previously only available to support AdWords accounts, the Keyword Lasso now allows the same ability to identify optimal keywords and create new ad groups that support SKAG ad group structures. New ad creation in A/B testing: Optmyzr now extends ad ...

and more »

Peninsula Daily News

Search Advertising Remains One of the Best Ways to Reach Customers
Peninsula Daily News
It's this ease of use that has made search one of the most reliable digital advertising channels. Every search that consumers conduct can be considered signals of intent, giving advertisers a massive opportunity to put their brand names and websites in ...

and more »

Enterprise Times

Is Click Fraud eating your advertising budget?
Enterprise Times
Wikipedia defines click fraud as: “a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors ...


Search Engine Journal

SEO vs. PPC: Which is Better in the Long Run?
Search Engine Journal
That's not to say a sub-par website wouldn't ever see some sort of lift from PPC advertising. It would (assuming the landing pages are live and decent). But there would need to be a sizeable budget that would span years. That's because once a brand ...
Google and Facebook Claim 60% of 2017 Digital Ad SpendSearch Engine People (blog)
SEO Vs. SEM Vs. PPC: What's The Difference, And Which One Is Right for You?ThomasNet News (press release) (blog)
How to integrate SEO and PPC to boost online salesDomain informer

all 8 news articles »

PPC and SEO
Window and Door
Pay-per-click advertising campaigns—in particular, Google's PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results ...


PPC Land

PMP´s are driving mobile advertising growth (155 percent premium ...
PPC Land
PubMatic announced today the finding that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters ...

and more »

Business 2 Community

How Pay Per Click Complements Organic SEO (and Vice Versa)
Business 2 Community
1. Bid for branded keywords to increase click through rate. First, you can pay for branded keywords (keywords with your brand in them) to increase your overall click through rate (CTR) for those keywords. Most likely, you already rank #1 for your ...


Deccan Chronicle

Top tips on ecommerce PPC to improve your advertising ROI
Deccan Chronicle
Are you looking to improve the return on investment of your ecommerce site through PPC? Are you unsure of which practices you want to adopt? Here, is a snippet on some of the best practices to improve your advertising ROI. Location is important — A ...


How to write PPC advertising copy that converts
theEword (blog)
TITLE Pay-per-click advertising (PPC) is the data-driven sibling of the traditional ad. Gone are the days of spray-and-pray marketing, where an organisation would have to aggressively communicate their message to as many people as possible, in the hope ...

Google News

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More