Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it

Also, remember that you are not allowed to make a traffic pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?).

So how can you help up your click conversion rates?

1.Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling.

2.Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible.

Click conversion rates

People say that a click through of 5-10% is very good, while others are happy with 3-5%. I have pages reaching 30% click through and they have several product and affiliate links, plus sales copy for products.

How to get that high click throughs?

My secret weapon is trying to make my WebPages as likable as possible for Google.

I have found that better ranking on your search term (for a page) in Google, increases the click through. Not because you get some secret bonus or extra points (according to those who know, are there no connection between the Google search engine and adsense).

However, I believe that if the Google search engine ranks you high, then you have created a webpage that Google understands very well. Therefore, when the adsense ad is placed and Google scan your page to determine the content of the ads to show, it also will find the page clear and understandable, and as a result choose very targeted ads.

All of this boils down to using the page tags, content, headers and similar to focus on a very narrow search term. People coming in after finding the web page in the search engine (and having read the title and description), actually find exactly what they where looking for. In addition, the ads showing are exactly in the area they where looking and will pull a higher click rate, then ads showing for someone looking after arriving from a false or misleading link.

Kenth "The Designer" Nasstrom is the founder of The Designed Software Series. His software can be found at http://www.kndata.com and he also owns http://www.free-newslettertemplates.com as well as http://www.costa-rican-information.com

In The News:

Pay-per-click (PPC) Advertising Market Size, Status and Forecast to 2023- Marketresearchnest.com  Daily Finance ReporterMarketresearchnest reports add “Global Pay-per-click (PPC) Advertising Market Growth (Status and Outlook) 2018-2023” new report to its research database.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Mobile advertising breaks $1 Billion in Australia  PPC LandAdvertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn ...
Pay-per-click (PPC) Advertising Market ! Global Growth (Status and Outlook) and Forecast to 2018-2023  Industry TodayAccording to this study, over the next five years the Pay-per-click (PPC) Advertising market will register a xx% CAGR in terms of revenue, the global market size ...
How does Pay Per Click Work?  BBN TimesPPC (pay-per-click) is marketing or advertising carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for the ...
Targeted Automobile Advertising: The Next PPC Frontier  Search Engine JournalTargeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
The Guide to Native Ads  PPC LandNative ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI ...
Pay-per-click (PPC) Advertising Market Technology and Forecast 2023 Top Key Vendors like Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou  openPRA report added to the rich database of Qurate Business Intelligence, titled “Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2023”, ...
Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns  Business 2 CommunityPay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most ...
Adjust launches 2nd version of Global Benchmarks for app advertising  PPC LandAdjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps.
Google Removes 22 Apps Engaging in Click Fraud From Play Store  India.com NewsNew Delhi: Google has removed at least 22 apps from the Play Store that were engaged in click fraud. Of the 22 apps, one of them was a popular app with over ...
How To Create A Marketing Plan  ForbesWhat steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of ...
28 Experts on the Top 2019 PPC Trends You Need to Know  Search Engine JournalFind out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
app-ads.txt (ads.txt for apps) released in beta  PPC LandIAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while ...
Spain: digital ad spend grew 9% in 2017  PPC LandThe digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital ...
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
System1 launches new ad ratings in the US and UK  PPC LandSystem1 today launched its new System1 Ad Ratings *service* for brands and advertisers as a way for brands to understand the potential of their campaigns to ...
UK advertising market to break the £20 billion mark for the first time  PPC LandUK advertising is expected to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the ...
Revcontent names Omar Nicola as CEO  PPC LandRevcontent today named Omar Nicola as the company's next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of ...
Digital ad spend in Europe will grow by 10% this year  PPC LandIAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn ...
8 Signs it’s Time to Outsource Your Marketing  Business 2 CommunityFully developed, internal marketing departments can really support your brand. The problem is, unless you're a huge company that can afford to employ ...
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop  Search Engine JournalHere's why the John Lewis' 2018 Christmas ad failed to score with audiences. Plus, three *content* marketing lessons you can learn from the ad.
How to Balance Search Ad Best Practices & Machine Learning Innovation  Search Engine JournalMachine learning innovation is changing the paid search landscape. Here's how you can balance search ad best practices with developments in automation.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Webinar: Artificial intelligence and the future of data-driven advertising  PPC LandOn November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising.
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
Product listing ads, digital co-op and the $13 billion opportunity  Marketing LandBy joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Andreas Reiffen on ...
Google to Serve Ads Across Disney Properties Through New Partnership  Search Engine JournalGoogle has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
Google Ads Can Now Count Calls from Location Extensions as Conversions  Search Engine JournalCalls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
Webinar: European Viewability Initiative for publishers  PPC LandIAB is inviting publishers to join a webinar in which IAB will provide an update and discuss the implications and benefits of viewability for publishers. Publishers ...
YouTube to Test Showing Two Ads Before Videos  Search Engine JournalYouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit ...
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
Google Ads Introduces Special Black Friday Ad Format  Search Engine JournalGoogle Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
5 Tips to Make PPC Ads Work for Your Business  Business.comAccording to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...
Display ads with audio? Adsonica is offering free trials of its technology  PPC LandAdsonica is offering a free trial of its technology for any campaign running between November 1 and December 31, 2018. Adsonica has two-image Audio ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Party for one? Inside Maxime Bernier's quest to build a new political movement  National PostIt has a charismatic leader, a compelling origin story and a populist vision. But can the People's Party of Canada attract any actual people?
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
How to promote your business | Social media secrets and more  Startups.co.ukA small business usually means a small budget, especially where promotion is concerned. Time, money and resource are all limited, so dreams of a marketing ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalWant to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurMake the right decision when it comes to the person managing your PPC campaign.
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
15 PPC pro tips for writing text ads  Search Engine LandWhile every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
Why more automation from Google Ads is good for tool makers and PPC careers  MarTech TodayMarketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
A Simple Guide To Amazon's Complicated Advertising Business  Forbes NowAMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...
PPC vs. SEO: What's Best For Your Business?  EntrepreneurIs one option better than the other?
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
3 Ways to Automate Google Ads Without Knowing How to Code  Search Engine JournalYou can excel at automating Google Ads without knowing how to code if you have one or more of these three strategies under your belt.
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
7 Red Flags to Search for in Your Google AdWords Account  Vertical MeasuresYou might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...
How to write PPC advertising copy that converts  theEwordPPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...
Search Engine Marketing Market – Global Size | Trends | Analysis | Outlook 2018-2023  Business NewspaperMarketresearchnest reports add “Global Search Engine Marketing Market Growth (Status and Outlook) 2018-2023” new report to its research database.
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
PPC Ad Management: 5 Bad Habits to Break  Search Engine JournalBad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine LandBing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
4 Tactics to Compete with Huge SEM Advertisers  Search Engine JournalWondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.
The Four Most Popular Myths About Paid Advertising: Debunked  ForbesIs paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a ...
45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business TrendsAccording to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
3 Secrets That Will Help You Grow Your Agency & Revenue Faster  Search Engine JournalIs your agency struggling to get ahead, stagnant, or sinking? Implementing these three key tips can help you start growing faster now.
Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical MeasuresAdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes NowWhile some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
2018 Holiday Paid Search Insights: Top Tips & Takeaways  Search Engine JournalUse these Q4 holiday insights from Bing Ads to capture additional traffic volume, boost your sales, and improve your PPC strategy.
Use Google Analytics to Audit PPC Traffic  Practical EcommercePay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...
6 Surprising Ways to Use Google Adwords You Haven't Tried Yet  Forbes NowGetting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.
5 Things Google Ads can now do automatically  Search Engine LandGoogle Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...
Your Step-by-Step Guide to PPC Advertising  Business 2 CommunityPay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...
5 Mistakes That Will Cause Your Online Ad Campaign to Fail  Inc.You're marketing your business or *service* through search and social-media platforms, running pay-per-click ad campaigns across several of them. Your ads are ...
5 Effective Ways to Reduce Your Google Ads CPA  Search Engine JournalIf you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won't get a straight answer. You may read through a series of articles on ...
SEO Vs. SEM Vs. PPC: What’s The Difference, And Which One Is Right for You?  ThomasNet NewsThe industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the ...
How to Determine How Much to Spend on PPC Advertising  Vertical MeasuresFind out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Pay-Per-Click Search Advertising Comes First

There are a variety of advertising options available to online... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

How to Skyrocket Your Paid Search Profits

Faced with a mediocre or worse performing paid search campaign... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More