The Truth About Why People Search!

Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?

Plus, how does all of this relate to Internet and pay-per-click marketing?

Let's reason that searches can be broken down into two classifications: factual and emotional. Factual or informational searches occur as people look for general facts and information about a particular subject matter. Findings from this type of search may or may not cause the person searching to respond or act.

Here's a fact or truth for you. Human needs and feelings drive emotional searches. When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action. So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing?

People search for three reasons:

? To gather facts or information, an informational search.
? To satisfy a need or desire, an emotional search.
? To solve a problem, an emotional search.

Did you catch those three reasons? You may not realize it, but these three reasons will be the keys to effective pay-per-click ad copy and ad click-through and conversion success.

Let's now review a typical search process. Suppose you're contemplating buying a personal digital assistant (PDA). First, you search the Internet for product selections. After locating suitable options, you search for product reviews to determine the most appropriate choice. After narrowing your choice to one or two PDA's, you search for product sources, prices and availability. As you continue searching, you gradually become emotionally involved as the fine points draw you further into the process. Otherwise, you wouldn't have continued searching for more details.

At some point, the motive for your search changed from informational to emotional. Why did you look for a PDA to begin with? Oh, you are stressed. Your daily life is chaotic! You have a time management and organizational problem and you perceive a personal digital assistant may solve it. Emotional elements were under the surface of your search all along!

Very simply, two things can happen in a search engine search. The search initiates as a fact-finding task and at some point the factual search transcends to an emotional level. Or, the search commences to fulfill an emotional desire or to solve a problem causing emotional discomfort. The more emotionally involved a person becomes, the more likely he or she is to respond or act by converting the search into the acquisition of a product or service.

As a smart Internet or pay-per-click marketer, you should apply this insight to reach your target audience. Consequently, you capture your target market by satisfying emotional needs or solving emotional problems. You begin by utilizing targeted keywords and targeted ad text. Consider what the following words or word pairs denote: learn, tip, help, solution, idea, how to, how would, discover. They express an ability to identify and solve a problem.

Let's now take a moment to summarize the first secret or fact of Internet and pay-per-click marketing:

You must understand that people who "search and convert" are emotionally driven to satisfy a need or solve a problem and you must target your keywords and ad text with emotional content to motivate action.

Let's confess this lesson may seem as basic as Marketing 101. However, many savvy business owners miss what may not be as obvious as one would think. Take a look at some ads on Overture or Google AdWords. You'll be surprised to learn how many misinformed advertisers are wasting money!

About the Author

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit http://www.ChetChilders.com.

In The News:

You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Why Do People Click on PPC Advertising?  Digital Information WorldNew research discusses why people engage with search ads and how to use that data to inform search marketing strategy.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
San Diego SEO Firm Announces Expansion Into PPC & Paid Advertising Services  EIN Newswe generally provide PPC services based upon the client's needs and our billing reflects their total budget and the management expectations agreed upon by ...
HubSpot integrates LinkedIn Ads  PPC LandHubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
Why Do Many Entrepreneurs Rely On Niche-Specific PPC Campaigns?  MinuteHackAs more and more businesses are taking the online route for marketing, newer marketing platforms can be seen cropping up. One thing that unites most of these ...
Tickets available for Prolific Training Paid Search course next week  Prolific NorthFollowing the extremely successful Prolific Training sessions so far, there will be a course dedicated to mastering Paid Search next week.
Here’s a new script to find the best text for new ads using an n-gram analysis  Search Engine LandAd text optimization is a great example of an area of PPC automation where the machines won't get very far without the help of PPC pros. Machines need ...
Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns  DazeinfoThe success of PPC Campaigns can be guaranteed only by analyzing the metrics report. However, most of the nw age marketers fail to do so, as they rely on ...
The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business NetworkThe prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...
Digital Marketing Glossary  Coast DigitalWe've compiled this helpful A-Z glossary of commonly used digital marketing terminology and jargon, for your easy reference.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
4 Effective Marketing and Advertising Strategies for the Fashion Industry  Be Global Fashion NetworkMarketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts  Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...
Parallel tracking in Google Ads becomes mandatory on July 31  PPC LandGoogle this week announced that parallel tracking becomes mandatory for all display and video campaigns starting July 31st, 2019. Parallel tracking for display ...
Best MarTech and AdTech startups in the UK  Techworld.comMarketing tech (MarTech) and Advertising tech (AdTech) are two extremely powerful industries, with startups in the area racing to transform the future of digital ...
How to Build an Executive/KPI Dashboard to Prove Your PPC Value  Search Engine JournalHere's how to find your key success metric, prove the value of your work, make sure your data is correct, and make your bosses happy.
FreeWheel starts using Nielsen DMP  PPC LandNielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now ...
Reddit rolls out CPC bidding  PPC LandReddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.
Hite Digital Promises Client Success with Their Specialized PPC Strategies - Press Release  Digital JournalRehoboth Beach, Del. - Hite Digital is a marketing agency that specializes in online marketing and advertising. Their services include SEO and PPC ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
How to keep PPC accounts healthy when using automation  Search Engine LandMachine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalEven when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.
Business leaders share the money-saving tips they wish they'd known earlier | London Business News  London Loves BusinessHowever, taking a company from an eager start-up to a rocksteady brand is far from straightforward. There are plenty of ups and downs which need to be ...
Battle of the SERP: Combining SEO & PPC Forces to Win  Business 2 CommunityLegend has it there's a castle deep in the heart of the second page of Google. Guarding a castle is a monster named Bowser. Every so often, Bowser will creep ...
How to Set up Google Tag Manager for Better PPC Tracking  Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
DoubleVerify discovers a new bot network running via ads.txt resellers  PPC LandDoubleVerify this week announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. Ads were running through ...
US digital advertising revenues rose 22% in the third quarter of 2018  PPC LandU.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018's claim as the highest-spending first three quarters on record, ...
4 Ways to Use Excel Macros in PPC to Save Time  Search Engine JournalWant to complete ongoing PPC tasks more quickly? Here are some ways to use Excel Macros that can save you time and help ensure accuracy.
Interact Marketing Kicks Off Spring 2019 Internship Program  PR WebInteract Marketing's robust internship program launched again for the Spring semester on February 4th, 2019. Local college students will participate to gain ...
TAG launches Project Brand Integrity alerting advertisers of ads running on pirate sites in Europe  PPC LandTAG this week launched the Project Brand Integrity, a new initiative to protect European brands from association with illegal stolen *content* by alerting advertisers ...
How to set up Waze ads in DV360?  PPC LandSince last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time ...
Improve PPC Performance With These 9 Steps  Business 2 CommunityPPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to ...
Codewise introduces ad fraud detection in Voluum, an ad analytics platform  PPC LandCodewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is the only advertising analytics ...
5 Effective Digital Marketing Tips for Entrepreneurs  Thrive GlobalWe are living in a digital era, for your business to succeed it must have an online presence. Here are some effective digital marketing tips for entrepreneurs.
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Corecommodity Management LLC Position In Pilgrims Pride Corp New (PPC) Was Lifted | Thorold News  Thorold NewsInvestors sentiment increased to 0.83 in Q3 2018. Its up 0.12, from 0.71 in 2018Q2. It increased, as 31 investors sold PPC shares while 62 reduced holdings. 27.
Quora Ads now with Keyword Targeting available  PPC LandQuora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target ...
Click validation through proof of impression – Adjust unveils a new standard against mobile ad fraud  PPC LandAdjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation ...
AdSecure launches a native ad protection feature  PPC LandAdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection ...
Berkshire Partners Upped Its Advanced Drain Sys Del (WMS) Position by $45.00 Million; Corecommodity Management Position In Pilgrims Pride New (PPC) Was Has Increased  The FinHeadLinesBerkshire Partners Llc increased its stake in Advanced Drain Sys Inc Del (WMS) by 28.53% based on its latest 2018Q3 regulatory filing with the SEC. Berkshire ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
LiveRamp expands capabilities of IdentityLink to include Connected TVs  PPC LandLiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected ...
AT&T buys YouTube ads again, 2 years after a halt due to brand safety  PPC LandAT&T last month announced that AT&T's ads returned to YouTube. Since March 2017, AT&T was not advertising on YouTube due to brand safety reasons.
AT&T consolidates its programmatic buying on AppNexus  PPC LandAT&T this month announced it will consolidate its programmatic advertising spend on the open exchange through Xandr's Demand-Side Platform (DSP), the ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
TVSquared partners with TiVo for deterministic TV attribution  PPC LandTVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo's deterministic TV viewership segments ...
3 Companies You Interact With Every Day (and Why They're Great Investments)  Motley FoolHousehold names that we all interact with every day dominate the list of America's largest companies. Businesses like Microsoft, Amazon, and Johnson ...
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Why Do People Click on Paid Search Ads?  Business 2 CommunityAt the heart of every paid search campaign lies the eternal question: Why do people click (or not click) on your paid search ads? Is it because they recognize the ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Google Analytics for Firebase audiences are now dynamic  PPC LandGoogle this week launched dynamic audiences in Google Analytics for Firebase, Google's app analytics solution. Advertisers could already create audiences ...
Google integrates Unruly and Waze in DV360  PPC LandGoogle this month announced that Unruly and Waze are now directly integrated in DV360. Unruly was already integrated via Bidswitch as sub-exchange, but ...
Google is Testing Mobile SERPs With Up to 14 Ads  Search Engine JournalGoogle has been spotted testing a total of 14 ads in a single mobile search results page.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies  Search Engine LandA new survey from BrightLocal offers a window into the state of agencies doing local SEO. The survey polled roughly 650 digital agencies, SEO freelancers and ...
How Much Google AdWords PPC Worth in 2019 by Media Challengers?  PR WebUndoubtedly Google AdWords is the largest and also the most popular PPC network out there. And it is used by everyone including big brands. But it is more ...
Lincoln National Has Increased Lincoln Natl Ind (LNC) Stake; 2 Analysts Are Bullish President Energy Plc (LON:PPC) Last Week  Lives AdviceLincoln National Corp increased Lincoln Natl Corp Ind (LNC) stake by 34.76% reported in 2018Q3 SEC filing. Lincoln National Corp acquired 4716 shares as ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Bing Channel Partner Awards : know the dates and how to participate  PPC LandBing this week announced the dates for the Bing Channel Partner Awards 2019. Advertisers and agencies can participate as of February 1, and the evening of ...
'Blazing lies,' ripped hearts, smoking doobies and Laura-Lynn Tyler Thompson  Burnaby NowCredibility is crucial when it comes to election campaigns. Voters might like some of a candidate's platform, but if they don't find the candidate credible as a ...
Brightcove buys Ooyala’s Online Video Platform Business  PPC LandBrightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Learn how Google and Bing audience targeting improves campaign performance  Search Engine LandTargeting abilities have noticeably changed for advertisers over the past years, but one form of targeting has become extremely reliable for many advertisers.
A 5-Step Approach to Commanding More Attention in a Competitive Industry  EntrepreneurThere is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a ...
Media.net adopts OpenRTB 3.0  PPC LandMedia.net last week announced the adoption of OpenRTB 3.0 and the IAB *Content* Taxonomy 2.0. Media.net Marketplace says is one of the first programmatic ...
GoDaddy hires Fara Howard as CMO  PPC LandGoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's marketing strategy and execution ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
Optimizely updates the integration with Slack  PPC LandOptimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage with their experiments.
Taptica to merge with RhythmOne  PPC LandTaptica today announced the acquisition of RhythmOne for 176M USD in an all-stock deal, pending shareholder approval. Ofer Druker, who has led Tremor ...
Google launches open exchange Guaranteed Packages in DV360  PPC LandGoogle last month launched the Guaranteed Packages in DV360. Guaranteed Packages are open exchange deals, with a guaranteed CPM, that automate the ...
Telaria adopts The Trade Desk’s unified ID  PPC LandTelaria this week announced that will offer The Trade Desk's unified ID solution to its demand partners as part of an effort to increase efficiencies across the ...
IAB Europe looking for speakers to Interact 2019  PPC LandIAB this month announced that is looking for speakers to the IAB Europe's Flagship Conference. Interact 2019 will happen on 4-5 June in Warsaw, Poland, and ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
PPC Flexible Packaging Announces Acquisition of HFM Packaging, Ltd.  PRNewswireBUFFALO GROVE, Ill., Feb. 5, 2019 /PRNewswire/ -- PPC Flexible Packaging, LLC, a leading provider of custom flexible packaging for specialty food, ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
HFM Packaging sold to Illinois-based PPC Flexible Packaging  BizTimes.com (Milwaukee)Pewaukee-based HFM Packaging Ltd. has been sold to Buffalo Grove, Illinois-based PPC Flexible Packaging LLC for an undisclosed price.
Plastics News  Plastics NewsFlexographic printer and converter PPC Flexible Packaging LLC of Buffalo Grove, Ill., has acquired HFM Packaging Ltd. Terms of the deal, finalized Feb. 1, were ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
Blue Water Advisors LP Announces Agreements with Grupo Energía Bogotá with Respect to the Electro Dunas Group, Blue Water's Electricity Distribution, Generation, and Services Platform in Peru  Business WireBlue Water Worldwide LLC and its subsidiary Electro Dunas Cayman Holdings Ltd. have reached an agreement with Grupo Energía Bogotá S.A. E.S.P..
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
Amazon launches new-to-brand metrics  PPC LandAmazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made by an ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Pilgrim’s Pride (PPC) Issues Earnings Results  Fairfield CurrentPilgrim's Pride (NASDAQ:PPC) posted its earnings results on Wednesday. The company reported $0.09 EPS for the quarter, missing analysts' consensus ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?Pay per click engines as... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More