The Truth About Why People Search! > NetSparsh - Viral Content you Love & Share

Home
>
Pay-Per-Click Advertising
>
The Truth About Why People Search!

The Truth About Why People Search!

Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?

Plus, how does all of this relate to Internet and pay-per-click marketing?

Let's reason that searches can be broken down into two classifications: factual and emotional. Factual or informational searches occur as people look for general facts and information about a particular subject matter. Findings from this type of search may or may not cause the person searching to respond or act.

Here's a fact or truth for you. Human needs and feelings drive emotional searches. When a person's emotions are activated, an individual is more likely to respond to gathered information by taking action. So, where does this awareness lead us and how can we relate it to Internet and pay-per-click marketing?

People search for three reasons:

? To gather facts or information, an informational search.
? To satisfy a need or desire, an emotional search.
? To solve a problem, an emotional search.

Did you catch those three reasons? You may not realize it, but these three reasons will be the keys to effective pay-per-click ad copy and ad click-through and conversion success.

Let's now review a typical search process. Suppose you're contemplating buying a personal digital assistant (PDA). First, you search the Internet for product selections. After locating suitable options, you search for product reviews to determine the most appropriate choice. After narrowing your choice to one or two PDA's, you search for product sources, prices and availability. As you continue searching, you gradually become emotionally involved as the fine points draw you further into the process. Otherwise, you wouldn't have continued searching for more details.

At some point, the motive for your search changed from informational to emotional. Why did you look for a PDA to begin with? Oh, you are stressed. Your daily life is chaotic! You have a time management and organizational problem and you perceive a personal digital assistant may solve it. Emotional elements were under the surface of your search all along!

Very simply, two things can happen in a search engine search. The search initiates as a fact-finding task and at some point the factual search transcends to an emotional level. Or, the search commences to fulfill an emotional desire or to solve a problem causing emotional discomfort. The more emotionally involved a person becomes, the more likely he or she is to respond or act by converting the search into the acquisition of a product or service.

As a smart Internet or pay-per-click marketer, you should apply this insight to reach your target audience. Consequently, you capture your target market by satisfying emotional needs or solving emotional problems. You begin by utilizing targeted keywords and targeted ad text. Consider what the following words or word pairs denote: learn, tip, help, solution, idea, how to, how would, discover. They express an ability to identify and solve a problem.

Let's now take a moment to summarize the first secret or fact of Internet and pay-per-click marketing:

You must understand that people who "search and convert" are emotionally driven to satisfy a need or solve a problem and you must target your keywords and ad text with emotional content to motivate action.

Let's confess this lesson may seem as basic as Marketing 101. However, many savvy business owners miss what may not be as obvious as one would think. Take a look at some ads on Overture or Google AdWords. You'll be surprised to learn how many misinformed advertisers are wasting money!

About the Author

Chet Childers is a successful Internet marketer utilizing the power and quick response of pay-per-click marketing to increase website visibility and profitability. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success," or visit http://www.ChetChilders.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes
How The Law Niche Proves Expensive PPC Can Pay Off
Forbes
Pay-per-click (PPC) ads appear depending on what a user is searching for, and the advertiser only pays a fee when they actually on the ad. Due to PPC marketing's quick results, simplicity and level of control and customization, it's one of the more ...
PPC VS Social Media Marketing: Which is better?Business MattersBusiness Matters

all 2 news articles »

Simple Tech for Small Business Owners, Part Two: PPC Advertising
Business 2 Community
You're likely familiar with pay per click (PPC) advertising already, even if you don't know the name. Think back to any time you've used Google. You probably noticed that several results on the page have “Ad” marked next to them. Those are the results ...

Inc.com
5 Mistakes That Can Kill Your Google AdWords, Facebook or Other Online Ad Campaign
Inc.com
You're marketing your business or service through search and social media platforms, running pay-per-click ad campaigns across several of them. Your ads are carefully targeted to appeal to your potential customers, but you're not getting the results ...

Digital Marketing Specialist (Social Media + PPC) - Vivid Seats ...
Built In Chicago
Vivid Seats is hiring for a Digital Marketing Specialist (Social Media + PPC) in Chicago. Find more details about the job and how to apply at Built In Chicago.

and more »

Vertical Measures (blog)
5 Google AdWords Features You Should Be Using In 2018
Vertical Measures (blog)
Google has found itself in a wrestling match with Amazon over product advertising. This year, AdWords has stepped up to the plate with some cool new features for e-commerce businesses. Whether you're managing a digital store or a B2B company, these ...

and more »

Search Engine Journal
Amazon PPC Challenges Google Ads
Search Engine Journal
A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon. The study was conducted by Marin Software, extrapolated from billions of dollars ...

and more »

Bitcoin Exchange Guide
Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors
Bitcoin Exchange Guide
Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more media attention due to the name change of its AdWords service to 'Google Ads'. Since the name ...

and more »

Bizcommunity.com
Junior-Mid Paid Search/PPC Manager
Bizcommunity.com
Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.). Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals. AdWords / Bing certification a plus. Passion for Search ...

fishbat, Internet Marketing Agency, Discusses Why Businesses Should Consider Display Advertising
PR Newswire (press release)
Display Ads Increase Awareness. With traditional PPC ads, customers have to read information and click through in order to learn more about a company. Effective display ads raise awareness of a brand just by being present, as users can glean ...

Clutch Unveils List of Top-Ranked SEO & PPC Companies Across a Variety of Industries
Markets Insider
"In an increasingly digital world, SEO and PPC are critical tools to elevate your brand's online visibility and reach a wider target audience than traditional advertising permits," said Sara Philibotte, business analyst at Clutch. "We compiled a ...

Google News

The Truth About Why People Search!

Pay-Per-Click Advertising Pay-Per-Click Advertising