Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
4 Steps To A Successful AdWords Campaign > NetSparsh - Viral Content you Love & Share

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?

Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list of the 4 steps required to come out on top.

1. Design
Decide how the layout of your ad will present itself. Next consider what you want to be included in the title and what facts or catch phrases you want your visitor to know before they decide to spend your money by clicking on your advertisement. Don't be a fool and get your ad disabled, please be sure to follow all of Google's rules and regulations on there editorial guidelines page.

Many computer owners are just learning how to purchase using the miracle of the internet and even more people do not understand that when they click on those Google ad's they are spending someone's money just by clicking on it. They also don't understand that most of the pages that they are going to be clicking on are product pages trying to sell them something. Many aren't even interested in spending any money no matter how convincing your sales pitch can be. Though, this depends on what they are searching for. To avoid this simply yet destructive problem merely put the price of your product directly into your ad.

2. Brainstorm
This is where my downfall began, I selected few keywords and in turn received little traffic, and the traffic I did receive was very expensive! To avoid this start off by taking the position of your possible customer. If you were searching for the product that you sell, what would you, as a customer search for? Do that now and make a list of as many search phrases and keywords you can think of. Don't be afraid to use Google's keyword tool, though I found that this isn't too helpful.

After you squeezed out as many words you can, glance over them and determine what words and phrases can be combined to form a new one. Simply come up with as many words as possible, once you get started its easy and you should come out with around 250 keywords. Review this list and delete some of the keywords that are "out there" and wouldn't produce targeted traffic.

3. Optimize
Never waste your money using Google's suggested cost per click; it is 10 times higher than necessary. Many advertisers do not understand that there click through rate effects there position to the same degree with how much they pay per click. To make this easier to understand here is an example: if you pay 5 cents per click for the phrase "shopping cart" and your competition pays 10 cents and has a click through rate of .5%, to surpass this person in position you need to double your click through rate to anything above 1% yet you are still paying half of what he is! For keywords that are less targeted to your product or purpose yet still effective I suggest pricing them to nearly half that of highly targeted keywords for a rule of thumb.

Now that all your keywords and pricing is in place, set your daily budget lower than you plan on spending per day for now, this way incase it's a failure you don't lose that much. Let your campaign run for a few days, but before you do make sure you set up conversion tracking. Watch what keywords perform well and convert to conversions, and delete the ones that cost you nothing but money. If at first you don't succeed try try again.

4. Experiment
As you watch the performance of your keywords and Ad groups you should continue to try new things. Change one word in your ad and compare the results to previous, trust me one word can and will make the difference; whether positive or negative that is for you to discover! If you are having trouble finding an ad that gets enough clicks to avoid being disabled brainstorm again and create as many ads as possible, even if they are terrible they will give you new ideas. Pick your favorite three and create a new ad group while comparing the results to your other ad groups.

If you do not find success after following all of these steps, what you're doing isn't wrong it's what you're trying to sell. To determine if your product is assured to fail ask your self this question: is this product helping someone or is it just another great idea? Chances are if it's a great idea people aren't searching for it, or in desperate need of it.

Continue to track and modify your keywords and Ad groups while watching your sales and popularity excel!

Written by: Michael McLaughlin at http://www.webmastershed.com ? webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Marketing Land

Forget me not: 3 steps to make your PPC ads more memorable
Marketing Land
What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day? Have the memorable ad creators simply struck it lucky? Have the others taken general advertising ...


Search Engine Land

SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more
Search Engine Land
Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent “The State of Digital Advertising” report. But are your ...


Simple Tech for Small Business Owners, Part Two: PPC Advertising
Business 2 Community
You're likely familiar with pay per click (PPC) advertising already, even if you don't know the name. Think back to any time you've used Google. You probably noticed that several results on the page have “Ad” marked next to them. Those are the results ...


Search Engine Journal

5 Surprising Ways Great Content & PPC Can Help Each Other
Search Engine Journal
How can great content benefit your PPC campaign? That would be like saying buying Google Ads improves your organic search ranking, right? Not only do I believe that quality content can benefit paid media, but I also think that paid promotion is a great ...


MarTech Today

Why more automation from Google Ads is good for tool makers and PPC careers
MarTech Today
Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says the future of Google is artificial intelligence. As someone who builds PPC tools for a living, I've had to do some soul-searching to figure out if my work is likely ...

and more »

Search Engine Land

SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more
Search Engine Land
Forget me not: 3 steps to make your PPC ads more memorable. Aug 15, 2018 by Purna Virji What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad ...
Google Adds More Classic Features to the New Search ConsoleSearch Engine Journal

all 2 news articles »

Inc.com

5 Mistakes That Can Kill Your Google AdWords, Facebook or Other Online Ad Campaign
Inc.com
You're marketing your business or service through search and social-media platforms, running pay-per-click ad campaigns across several of them. Your ads are carefully targeted to appeal to your potential customers, but you're not getting the results ...


Seeking Alpha

The Secret Weapon Amazon's Ad Business Has Over Competitors
Seeking Alpha
Source: ppc.land. Amazon (AMZN) CFO Brian T. Olsavsky noted in the last earnings report that its advertising business has now become a "multi-billion dollar business" for the company. He said the adoption of the service, which includes third-party ...
Amazon's Most Profitable Business Will Soon Be AdvertisingMotley Fool
Amazon.com, Inc. - AMZN - Stock Price Today - ZacksZacks
OK, Maybe Amazon.com Can Earn Its Way Out Of Trouble After AllSeeking Alpha
SEC.gov
all 189 news articles »

Bitcoin Exchange Guide

Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors
Bitcoin Exchange Guide
Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more media attention due to the name change of its AdWords service to 'Google Ads'. Since the name ...

and more »

Business MattersBusiness Matters

PPC VS Social Media Marketing: Which is better?
Business MattersBusiness Matters
In the competitive world of PPC, mismanagement can be a death sentence for your advertising budget. It is also worth noting that one of the least understood threats to a PPC campaign is that of Click Fraud. Put simply, Click Fraud is when your ads are ...

and more »
Google News

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More