Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.

Pay Per Performance Advertising could cover several things, such as pay per click advertising,

This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.

Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.

There are many types of Pay Per Performance Advertising but the ones above are the most common, especially pay per click.

Pay per search is another one. This was done by askjeeves.com a few years ago, I'm not sure if they still do it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves through your website, you were paid a small amount each time.

Not recommended for small websites with little traffic. The return just wont be worth it.

Pay per impression is another one. This is quite rare though, or at least it should be. I don't think many, if any websites do pay per impression any more, it's so expensive and easy to make fraudulent impressions. However, in some places CPM is quite popular. This means cost per thousand impressions. So say the CPM was $5, this would mean that for every thousand people that saw your advertisement you would pay $5.

Out of all of the above, I would much prefer paying for every action taken. This way I get what I want, and there is less chance of fraud happening, which is just a waste of my time and money. Sure it costs more, but I think the results are well worth it.

If you are looking for a PPC search engine, then I would definitely recommend overture. They will display your website in several different search engines, making sure you get maximum exposure.

If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.

Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.

Make sure you have a good email handling solution.

I would recommend that you don't automate this process unless you are feeling brave.

Verify each request personally and manually.

Or you could go out looking yourself.

This is probably the best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.

However, if you are feeling brave, or you have a good email handling solution then go ahead and spread the word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.

In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.

Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.

But, this brings on the issue of self control. Set yourself a personal limit and don't exceed it.

By Stephen Warren, the creator of http://www.marketershandbook.com, the completely FREE guide to marketing online, with useful articles and links.

In The News:

Top 10 Must-Try PPC Tactics for 2020  Search Engine Journal
Full Service PPC Management  JumpFly PPC Advertising News
PPC Management for Agencies  JumpFly PPC Advertising News
9 Headline Hacks for Paid Search  JumpFly PPC Advertising News
Google PPC Ads in a Nutshell  Business 2 Community
Growing Your Business through PPC  JumpFly PPC Advertising News
All about Google Ad Strength  JumpFly PPC Advertising News
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 Innovative PPC Tactics to Try Today  Search Engine Journal
What is PPC?  Startups.co.uk
The Top 7 PPC Strategies for 2019  Social Media Today
Comparing SEO to PPC  Practical Ecommerce
7 Great Ways to Work with Your PPC Agency  JumpFly PPC Advertising News
Free PPC Audit  JumpFly PPC Advertising News
SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal
4 Ways to Prepare for PPC in 2020  Search Engine Journal

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More