How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." The point? it takes much more skill, and much more time to write short copy than long copy.

Let's go through the process together and I'll show you a few tricks of the trade that have brought me AdWords click through rates of 7.1%, 8.0%? even 25%.

Step One ? You would be very wise to either use a benefit or an end result in your headline. In order to do this, you'll have to be aware of the difference between features and benefits. Start by making a list. I'll use the example of an online shoe store.

Here are a few features:

  • huge inventory

  • wide selection of sizes

  • discounted prices

  • free shipping

And here are the benefits associated with those features:

  • hundreds of styles to choose from

  • hard-to-find sizes in stock

  • save money

  • free shipping (costs nothing extra)

Step Two ? Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so-called nail and hit it right on the head.

Step Three ? Work in your keywords. There tends to be a greater click through rate on search results that use the exact keyphrase the surfer types in. The same holds true for Google's AdWords program.

While the following have by no means been researched, we'll assume that some optimum keywords for our shoe store are: women's shoes and sandals. We'll want to include these in our ads.

Step Four ? Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you'd like your customer to know. Perhaps:

You'll find everything you're looking for in one place! Hundreds of styles to choose from including hard-to-find sizes in stock. You'll save lots of money because our regular prices are far below that of other stores. Plus shipping is always free ? regardless of the amount of your purchase. Check out our excellent selection of women's shoes and sandals.

Now, go back and take out every word that does not absolutely need to be there. You probably came up with something like this:

Everything in one place! Hundreds of styles, hard-to-find sizes. Prices far below other stores. Shipping free. Women's shoes and sandals.

That's a LOT smaller and still gets the point across. However, it is still too long for AdWords. Your headline must be less than 25 characters (including spaces). Your copy can only be 35 characters per line. (You get two lines.) Now is the time to begin rearranging words to create an ad that will match Google's guidelines, include your keywords, and draw a crowd to your site.

Here are a couple I came up with:

100s of Styles-Low Prices


Big savings on women's shoes. Plus


free shipping! All sizes in stock.

Discount Women's Sandals


Latest styles at deep discounts.


All sizes in stock. Free Shipping!

Step Five ? Test, test, test! Put them up and give them a go. See what happens. Believe me, Google will notify you quickly if your ads aren't performing. Those that get lower than a .05% click through rate are immediately "disapproved." You are notified that your ad has been pulled and that you need to make changes.

Use the information in the AdWords campaign section to track the results. I've heard countless tales of those who have changed one little word and gone from a .07% CTR to a 5.0% CTR. If your ad is pulled, make simple changes to start with. Swapping out the word "savings" for "discount" or "big" for "huge" can be all it takes to catapult you to the top of the list.

When you write extremely short copy, remember to stay focused. There is not enough room to sell the customer within your copy, but there IS enough room to pique their interests. Use the limited space you have to punch up the biggest benefits or end results your customers are looking for and you'll see bigger returns on your AdWords investment.

About The Author

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of Marketing Words, Inc. which offers targeted copywriting, SEO copywriting & ezine article services. Visit her site at http://www.marketingwords.com today, or learn to write your own powerful copy at http://www.copywritingcourse.com

In The News:

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
Amazon Launches Sponsored Display Advertising  ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
4 Things That May Surprise You About Automated PPC Bidding  Search Engine JournalWhen bids are automated, it does not mean that PPC is automated. Here are four important things to know about automated bid management.
What Are the Most and Least Effective PPC Channels? | Marketing Study  MarketingProfs.comAgency and in-house marketers say search is the most effective pay-per-click (PPC) digital advertising channel, and display is the least effective, according to ...
In the “Know” – Digital Advice from Dreamscape  Gary Skentelberyby Adam Tilston. A lot of people ask us “what is PPC advertising and how will it benefit my business”? In its simplest form, Pay Per Click (PPC) advertising ...
Don't forget Microsoft Ads! Why other search engines are important for PPC strategies  The DrumAs Jane Austen so poignantly put it way back in 1813...
The Top 10+ Digital Marketing Agencies Around The World, According To DesignRush  Yahoo FinanceDesignRush determined the best digital marketing companies who can execute successful campaigns on a variety of channels. NEW YORK, Sept. 18, 2019 ...
Types of digital marketing  Startups.co.ukKeen to know your SEO from your PPC? Read our 11 types of digital marketing to really understand the top trends of today.
Pay-per-click (PPC) Advertising Market to Witness a Pronounce Growth During 2025: Google, Bing, Yahoo  The Tribune TodayPay-per-click (PPC) Advertising Market Report provides detailed insight, industry knowledge, market forecasts, and analytics. Report on Global Pay-per-click ...
Optmyzr Introduces Amazon Ads Management Capabilities  GlobeNewswireNew capabilities open doors for PPC marketers to quickly capitalize on rapidly expanding Amazon Advertising platform.
Pay-per-click (PPC) Advertising Market to Witness Huge Growth by 2025 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha  Indian ColumnistGlobal Pay-per-click (PPC) Advertising Market Report 2019 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk ...
5 Microsoft Advertising Features You Might Not Know About  Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
Gartner: The Trade Desk, MediaMath, Google, Adobe and Adform are the leaders on Ad Tech  PPC LandGartner last week released a study in which nominates The Trade Desk, MediaMath, Google, Adobe and Adform as leaders on Ad Tech. Amazon, Amobee, and ...
Entering Competitive Verticals: How & Why You Should Diversify Ad Spend  Search Engine JournalDiscover how and why you should use a diverse paid media strategy to build visibility and full-funnel coverage in competitive markets.
Pay-per-click (PPC) Advertising Market 2019 Business Scenario – Google, Bing, Yahoo, Ask.com, AOL.com  NewsStonerA New Research on the Global Pay-per-click (PPC) Advertising Market was conducted across a variety of industries in various regions to produce more than 150 ...
Pay-per-click (PPC) Advertising Industry Overview, Shares, Growth, Demand and Forecast to 2025  The Otiloti“Pay-per-click (PPC) Advertising Market” report provides in depth analysis of Market Trends, Market Share, Industry Size, Growth, Opportunities.
More Functions Added To ManageByStats Advertising Tool  StreetInsider.comGet instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Additional functionality has been added to the ...
LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)  Business 2 CommunityThe reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows ...
Global Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  island Daily TribuneThe given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Pay-per-click (PPC) Advertising ...
How Pay-per-click (PPC) Advertising Market Development is Changing Business Needs?  Finance ExpressPay-per-click (PPC) Advertising Market Analysis 2019-2024: This study report on Global Pay-per-click (PPC) Advertising Market throws light on the crucial trends ...
fishbat Explains How Google Ads Can Help Boost Your Clinical Trial Recognition  PRNewswireNEW YORK, Sept. 17, 2019 /PRNewswire/ -- When patients are searching for more information on ailments or medical conditions, their first stop will most likely ...
Pay-per-click (PPC) Advertising Market is Expected to Witness a Steady Growth by 2025  The Market JournalA new research study from HTF MI with title Global Pay-per-click (PPC) Advertising Market Report 2019 provides an in-depth assessment of the Pay-per-click ...
Pay-per-click (PPC) Advertising Market: Emerging Trends & Growing Popularity – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  Industry News StockHTF MI recently Announced Global Pay-per-click (PPC) Advertising study with 100+ market data Tables and Figures spread through Pages and easy to ...
Digital marketing agency wins Cancer Research contract  The Business DeskA growing digital marketing agency in Nottingham has won a contract with Cancer Research UK to help raise awareness of its charity events and fundraising ...
The mysterious ad firm behind People's Party of Canada's anti-immigration billboards  National ObserverPeople's Party of Canada Leader Maxime Bernier says he had nothing to do with the anti-immigration billboards featuring his picture. But the advertising firm that ...
"Say NO to Mass Immigration": PPC denies knowledge of third-party pro-Maxime Bernier billboards across Canada  The Post MillennialThe People's Party of Canada has told The Post Millennial they had no knowledge of several pro-Bernier billboards spotted across Canada.
Back to Basics: Understanding Digital Marketing & Search Results  Business 2 CommunityDigital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn't ...
Tag Digital supercharge your event attendance with PPC  Event Industry NewsThe global events industry is growing and events organisers face the challenges of delivering exhibitor and sponsor leads, attendees, visitor registrations, ...
PPC metrics you should monitor in Google AdWords | London Business News  London Loves BusinessWhen it comes to Pay Per Click advertising, there are countless numbers and metrics about your marketing campaign. With so many statistics to look at, you ...
Bassem Ghali Shares The Latest Lead Generation And Digital Marketing Strategies For Realtors At TREB  Yahoo FinanceBassem Ghali, CEO of Green Lotus digital marketing agency, presents the latest online marketing practices for realtors at the Toronto Real Estate Board, Sept 17 ...
The Ambitious Marketing Unicorn SmartStreetMedia Just Generated its First 1,000,000 Million Phone Calls by Giving Users What They Want  Yahoo FinanceSmartStreetMedia - the leading full-*service* digital marketing agency specializing in SEO, has generated its first-ever 1000000 million phone calls by delivering ...
5 Keys to Building a Strong Brand Reputation in Search  Social Media TodayWarren Buffett once said that it can take twenty years to build a reputation, and just five minutes to ruin it. "If you think about that, you'll do things differently.”.
Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning  The Content Standard by SkywordThe PESO model once helped *content* marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?
Triton Digital partners with Frequency, a digital audio Creative Management Platform  PPC LandTriton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers ...
Will traditional PPC agencies die out in the age of automation?  Marketing Land“Robot automation will take 800 million jobs by 2030″. Now, that's an attention-grabbing headline. It's enough to send most people into a frenzied panic that, for ...
7 Ways to Prep Your PPC for the Holidays  JumpFly PPC Advertising NewsWhether it's upping your ad budget because holiday shopping is the biggest part of your business, or reducing your budget as you go into a slower period, start ...
JumpFly Attends Microsoft Advertising Global Partner Summit  JumpFly PPC Advertising NewsJumpFly Senior Account Director Nikki Kuhlman attended the Microsoft Advertising Global Partner Summit in Seattle at the beginning of May. At the annual ...
TapClicks Joins Verizon Media Preferred Partner Program  Yahoo FinancePartnership Expands Access to Verizon Media Ad Platform Data to TapClicks Advertisers SAN JOSE, Calif. , Sept. 18, 2019 /PRNewswire/ -- TapClicks , the ...
American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa  Yahoo FinanceAmerican International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has entered into a marketing services agreement (the ...
Threepipe Launches Dedicated Amazon Division, Emergent  PerformanceINPerformance marketing agency Threepipe has launched its new dedicated Amazon division, Emergent, to support brands looking to drive improved commercial ...
Where Marketers Allocate Media Budgets And How Much They Plan To Spend 09/17/2019  MediaPost CommunicationsMarketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not ...
Measuring Marketing Efficiency and Knowing When to Let Go  BOSS MagazineA three-point plan to improving marketing efforts Marketing efficiency is all about chasing big wins that come easiest. Focusing on the tactics and channels that ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
7 Hidden PPC Features You Probably Don’t Know About  Search Engine JournalCheck out these seven PPC features that fly under the radar and are generally hidden within Google Ads and Microsoft Ads campaigns.
Google Ads Close Variants: When Same Meaning Isn't the Same  JumpFly PPC Advertising NewsGoogle Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match and broad ...
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalHere's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
Pay-Per-Click Advertising  Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Nine Crucial Pay-Per-Click Tips For Subscription Sites  ForbesUsing the right pay-per-click (PPC) advertising strategy combined with the right budget can be a highly effective marketing approach for subscription sites.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
Don’t Get Entangled in These PPC Snags!  Search Engine JournalIf you don't know what to look out for, you can hit some snags in your PPC program. Here are three PPC snags you need to avoid.
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts  Business 2 CommunityWe all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple ...
7 Expert Tips to Boost Your PPC Performance Today  Search Engine JournalHere are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.
10 Tips to Win at Local PPC  Search Engine JournalThere are right and wrong ways to leverage a PPC budget. For local businesses, it's important to know the difference. Here are 10 ways to win at local PPC.
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
How to check why PPC performance changed  Marketing LandThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
How to run a PPC campaign  Startups.co.ukLearn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
What Are Keywords & How They Work in PPC  Search Engine JournalKeywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
Travel marketing: 4 tips for PPC marketing  The DrumWith Google becoming a one-stop travel planning and booking tool, marketers have to fight harder to get their brands seen by holidaymakers. Paid advertising is ...
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalSearch engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that ...
What to Expect From Your New PPC Agency  Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...
Why Last-Click Attribution Is Killing Your PPC Performance  Search Engine JournalUsing automation in your paid search campaigns? Last-click attribution might be killing your PPC performance. Here's what you can do about it.
Here's How to Solve the SEO vs. PPC Debate in E-commerce  Social Media TodayEvery marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there's a general answer, but it really depends on ...
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
Making PPC Search Ads Work For Your Hotel  Hotel News ResourceArticle - Making PPC Search Ads Work For Your Hotel - Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search ...
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How to Use Keyword Intent to Boost PPC Performance  Search Engine JournalSet yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
How SEO and PPC advertising go hand in hand Marketing News  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
What Does PPC Have to Do With Website Design?  Search Engine JournalIf you're relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More