The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.

Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match.

Precision Match (formerly Pay-For-Performance Search). According to Overture the program allows you to:

  • List your business in sponsored search results across the web.

  • Control your position by the amount you bid on keywords.

  • Set your own price-per-click.

  • Pay only when a customer clicks through to your site.

Overture claims its Precision Match listings reach over 80 percent of active Internet users, with your business showing up in the results of some of the web's most popular sites, including Yahoo!, MSN, InfoSpace and AltaVista.

You have a choice of two sign-up options: Fast Track and Self Serve. Here are the differences: Fast Track allows you sign-up online or call 866-747-7327. Self Serve allows you sign-up online only. Fast Track offers a 3 business days turnaround.

Self Serve--5 business days. Fast Track offers expert assistance with. search term selection. Self Serve doesn't. Fast Track offers expert assistance with titles & descriptions. Self Serve doesn't. Fast Track offers expert assistance with budget management. Self serve doesn't. Fast Track offers a customized proposal.

Self Serve doesn't. Fast Track allows you total control of your campaign. Yeah right!

Self Serve does as well. Don't make me laugh! Fast Track offers free account optimization.

Self Serve doesn't. Fast Track offers expert assistance with tracking URLs. Self Serve doesn't. With Fast Track editorial approval automatic. With Self Serve--Subject to review. Fast Track has a one-time, non-refundable service fee of $199.

Self Serve is free.

And now for the fine print. Remember, you're already paying $199 for Fast Track. But wait, there's more!

Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up.

A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost.

Can you believe all of those ridiculous charges? With Fast Track, you're already $240 in the hole, before you even get started! Does that seem fair to you?

Well, in order to be fair to Overture, before I wrote this article, I talked to 25 past and current Overture advertisers. A handful were extremely happy with Overture. The rest, however said they had made no money and that Overture's service was extremely slow or non-existant.

I also had a lot of people e-mail me complaining that Overture's Keyword Suggestion Tool is inaccurate, and misleading, and that the results they got were a lot different than the figures Overture claimed for many keywords.

In conclusion, I say "run, don't walk away" from Overture's pay-per-click program. Remember, this is the same company that signed an agreement with "scumware" giant Gator.

I think that should tell you all you need to know about Overture!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Visit his website at: http://www.lets-make-money.net

In The News:

Google PPC Ads in a Nutshell  Business 2 Community
Using Trademarks in PPC Keywords and Ad Copy  JumpFly PPC Advertising News
PPC & CRO Synergy: 6 Tips for Success  Search Engine Journal
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
What is PPC?  Startups.co.uk
The Top 7 PPC Strategies for 2019  Social Media Today
5 Innovative PPC Tactics to Try Today  Search Engine Journal
Comparing SEO to PPC  Practical Ecommerce
How to run a PPC campaign  Startups.co.uk
7 Great Ways to Work with Your PPC Agency  JumpFly PPC Advertising News
SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Price Your ClickBank Products for Maximum Profit

Choosing the right price for your digital products is one... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months

How I Boosted My Monthly AdSense Profits from... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More