Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Finding The Cheap Clicks > NetSparsh - Viral Content you Love & Share

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It's a new phenomenon known as 'keyword fatigue', and it's down to the overwhelming success of programs like Google's AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.

So are the days of 5 cents a click now just a distant memory? Not at all, there are hundreds of thousands if not millions of keyword phrases out there for minimum cost, all it takes is a little more effort to use them. To understand how this can be done, with Google AdWords in particular, it is first necessary to understand how ad positions are determined.

Google's PPC program, like their core search engine, places a great deal of emphasis on advertisment relevance. When a web surfer types keywords into the search box, Google wants the ad that most closely matches that phrase to be shown nearest the top of the list - not just the ad bidding the highest amount of money. It mutiplies bid price by keyword relevance, and that means that by careful selection of your keywords, it is possible to be placed above competitors and pay only 1 cent more than they are (Google doesn't necessarily charge the maxium amount you bid, only enough to put you ahead).

There are three simple ways you can trump your competitors with your keyword selection:

1. Longer phrases. There are huge numbers of people bidding on a loose term like "mortgage broker", but fewer people bidding on a tighter phrase like "mortgage broker in texas". If a searcher types "mortgage broker in texas" into Google, and you have that phrase in your keyword list, your ad will be deemed more relevant than anyone just using "mortgage broker" in their own list - which means a cheaper click for you! Of course, there are fewer searches for mortgage brokers specifically in Texas than for mortgage brokers in general, so it's necessary to build a large list of similar keyphrases targetting many locations.

2. Closer matching. Just because you might type "in car satellite radio" into Google, doesn't mean every surfer will do the same. Somebody else searching for the same thing may well enter "satellite radio in car", or "radio in car satellite", and so on. If your ad contains every variation, it may trump a competing ad which lists only the first example. In other words, having just the keywords in your list isn't necessarily enough - having them in the same order a searcher enters them will give your ad a better relevance score.

3. The final (Google specific) method is to ensure that you wrap every keyword or keyphrase in both quotes and brackets. Again, this means that if someone enters an exact term you have listed, your ad will beat a competing ad that has the same term but without the brackets or quotes.

Clearly, building keyword lists in this way can be more time consuming than simply selecting a few generic words that describe your product or service, but free tools such as those at http://www.keyword-linker.com can make the process much quicker than doing it manually.

Cheap keyphrases are still there for the taking, the winners in PPC now will be those who put in the effort to catch them.

About The Author

Henry Eldridge-Doyle is an internet marketeer, and site developer at http://www.keyword-toolkit.com.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Journal

AMP Stories Updated With Advertising Capabilities - Search Engine ...
Search Engine Journal
AMP stories have been upgraded to version 1.0, which includes new features such as monetization capabilities.

and more »

Vertical Measures (blog)

5 Google AdWords Features You Should Be Using in 2018
Vertical Measures (blog)
There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...

and more »

The Drum

The keys to success: top tips on selecting a PPC specialist
The Drum
If a PPC specialist can't explain to you exactly how these factors interact to select the top-ranking ads, then they are not qualified to help you with your advertising needs. Google algorithms control search rankings. The formulas Google uses are ...

and more »

ForexTV.com

How to Optimize Your Landing Pages for Pay-Per-Click (PPC) Advertising
ForexTV.com
Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to ...

and more »

PPC Land

Google opens the advertising products to measurement partners
PPC Land
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand ...


Search Engine Journal

How to Prevent Call Fraud in PPC Campaigns
Search Engine Journal
Call fraud happens inside of PPC campaigns set up to help drive calls from consumers to the business that's advertising. When marketers think of fraud in PPC campaigns they think of click fraud (programmatic or DoubleClick, for example) but they don't ...


Search Engine Journal

Google Ads Introduces New Campaign Type for Hotels
Search Engine Journal
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google's marketing efforts that began in 2010, when sponsored hotel prices were listed in Google Maps.
Putting machine learning into the hands of every advertiser - Google BlogGoogle Blog

all 65 news articles »

Search Engine Journal

3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy
Search Engine Journal
... time of the year for paid search advertisers, too. Believe it or not, the earliest back-to-school shoppers get started in May! If you have a product or service that fits the back-to-school market, chances are good that you've started to fine-tune ...


Search Engine Journal

PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK]
Search Engine Journal
To get ahead in paid search advertising, you first need to understand the basics. Search Engine Journal's ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, offers a comprehensive overview of paid search advertising essentials.


Search Engine Journal

Google Does Not Use Pogo-Sticking As a Ranking Factor
Search Engine Journal
Google's John Mueller has revealed that a user behavior known as pogo-sticking is not a signal when it comes to ranking search results. “Pogo-sticking” is a nickname given to the act of quickly navigating back and forth between pages in search results.

Google News

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More