Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for your site, now may be time to do so. AdSense is becoming increasingly popular with small and middle-sized websites who wish to cash in on their site popularity. And with the latest updates that have been made to the AdSense service, there is now no excuse not to join.

If you didn't already know AdSense is Google's context targeted Ad delivery program. Basically the Search Engine giant is giving you the chance to display the adverts that you may have seen to the right of your search results on your own site. Whenever someone clicks through one of the Ads you get an undisclosed, but worthwhile, portion of the money the subscribers to Google's AdWords program are supplying Google to promote their site on paid listings. The script is easy to customize, simply adjusting the settings in your Account settings and then pasting the raw code into your site.

However I expect that most of the people reading this article already have a good idea about what AdSense is and what it does. What you are really interested in is what Google has done to change its service, right? Well when I logged on to the AdSense site a few days ago, the first thing that popped up was a copy of the new TOS (Terms of Service). I read through it, and clicked accept to agree with the new terms and conditions. When I got into my account page I was greeted by two welcome sights: A new type of Ad box, and even better yet a new payment method.

The new 'Ad Links' box are not just the typical textual Ads. Rather they give you site-targeted topics, which a visitor can click on to go to a list of related advertisements. What this means in real terms is that rather than four or five adverts on a page you can give your visitor access to maybe 50, all of which could earn you money. This is a very exciting development, and one that could potentially benefit everyone.

There are some downsides that I have to point out however. At the moment the maximum size of the 'Ad Links' box is 200*90, with a maximum of five topics. This is fine for people who use the smaller Ad Units, but for those who use the biggest rectangle possible this could be a problem. The other fact to consider is how long it may take your visitors to adapt to the new layout. I have no evidence to back this up, as I've only been experimenting with the new system for two days now, but it does seem that, in the short term at least, you will be seeing a decrease in revenue from your AdSense account as the visitors get used to the new layout.

The most beneficial changes Google has bestowed on us, however, has to be the changes in the payment system. A real boon to the non-US based publishers such as myself has to be the supply of local currency cheques. Now you can elect to receive your check in Pounds Sterling, Indian Rupees, Euros, Turkish Lira or any of 43 local currencies. There is also the option to sign up for the beta of the new EFT (Electronic Fund Transfer) payment option, which will deposit money directly into your back account.

So those are the changes that Google has made to its AdSense program. But as ours IS to wonder why, maybe I can make a comment of the possibility of why this update has come this week. Is it coincidence that at the same time as Google was updating its program Yahoo has announced its own textual Ad serving service, based on its Overture Paid Inclusion search engine? Personally I don't think so. But competition is almost always a good thing, and who knows, maybe Yahoo may even spur Google into giving people the Ad tracking capabilities that many publishers have been crying out for.

Daniel Robson runs http://www.shock-therapy.org where he hands out his freeware as well as loudly voicing his opinions on pretty much everything.

In The News:

Why PPC Is a Must Have for Ecommerce Sites  JumpFly PPC Advertising News
WhaTech  WhaTech
Expert PPC Management Services | Oxford UK  Blue Snapper Internet Marketing
5 Innovative PPC Tactics to Try Today  Search Engine Journal
iSynergy Case Study: Youngstown Live  businessjournaldaily.com
What Is Ethical PPC?  Search Engine Journal
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
7 Ways SEO & PPC Can Help Each Other  Search Engine Journal

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More