![]() |
|
![]() |
|
![]() |
|
![]() |
I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.
I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.
Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?
Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.
After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.
Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.
My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.
After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.
(c) Brad Bahr - All Rights reserved
About The Author
Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com
Here's a fact for you, 85 to 95% of Websites... Read More
So You Want Big Profits From Your AdWords PPC Advertising?... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Web marketing has taken on many different shapes during the... Read More
Why should you pay to get web site traffic, isn't... Read More
For those of you who haven't used a Pay Per... Read More
One of the common issues that marketers face when using... Read More
Pay-Per click fraud dates back even from the time when... Read More
When you are running a Google AdWords campaign, it is... Read More
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More
Sure you can. If you will learn how many other... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
Pay per click marketing is one of the simplest and... Read More
One of the biggest threats to the continued growth of... Read More
You got your website, you got your AdSense account, you... Read More
No, this baby boom will certainly not swamp the Social... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More
Click fraud is currently a major topic in online advertising.... Read More
Pay per click search engine advertising is one of the... Read More
Without tracking, your online advertising is just a shot in... Read More
The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More
Determining keywords is a critical step in web design. If... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
Hey, wait a minute. You can't have popups on the... Read More
Google AdSense is a great way for webmasters to monetize... Read More
By knowing the most expensive keywords on the internet, you... Read More
I've been working with Google's Adsense program for a while... Read More
With so many people trying to make money on the... Read More
Most pay per click ads draw amazingly low click through... Read More
We read about how to develop a Google AdWord campaign,... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
Although I was marketing online since 1997 and was making... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
One of the biggest threats to the continued growth of... Read More
Although the degree of increase varies among industry resources, a... Read More
1: The ideal Google AdSense page should have great content... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
If you haven't yet got a Google AdSense account for... Read More
Ready for more tips on how to make your AdWords... Read More
When we launch a new product, we all hope it's... Read More
If you are already running Adsense on your site, you... Read More
Pay per click or search engine optimization, which one should... Read More
As you probably know, Google is the world largest search... Read More
Looking back in time, I could still remember standing in... Read More
We constantly receive phone calls from clients, prospective clients and... Read More
Because of increasing competition that has led to higher advertising... Read More
Pay-Per-Click Advertising Pay-Per-Click Advertising |