Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.

Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell.

By teaching your prospective clients the truth about the SEO process actually will:

  • Enhance your reputation as a professional

  • Diffuse those competitors who ONLY sell hype

  • Increase new sales

  • Generate increased referral business

  • Establish long term client relationships

  • Establish tremendous client loyalty

  • Firmly establish YOUR CREDIBILITY in both the community as well as the industry as a professional who knows how to get results.

In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.

Most people are tired of hearing a lot of sales hype.

Try de-mystifying the SEO process and help your prospects to understand what search engine optimization (SEO) can do for their business. It's really just a simple, old-fashioned principle.

More SE visibility = more success for the client More client

success = more referral business for you

Most of the time, your clients will sell your services better than you can ever sell yourself.

Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, here are some real simple tips:

A. Educate your prospect by telling them the truth.

Try using some of the following points when speaking to your prospects:

  • Explain to your prospect, that your job is not just building a web site. Designing a web site is relatively easy, but this is only 50% of the job. Explain that your effort continues long after the launch of the site.

  • Teach them about a few of the ways your service differs from the traditional Web developer. Your true objective entails more than just concept or design.

  • Your skill is positioning their web site squarely in front of their ideal target audience. Once you get them positioned for maximum exposure, it's your aim to keep them there, right in the limelight.

  • If you're presenting to a group of 2 or more, ask them the name of their favorite search engine. Don't be surprised by their reply but 98% of the time, they'll name one of the MAJOR search engines. This is a great way to begin teaching them something they may have never heard before.

  • Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. You can demonstrate where their traffic will come from if other clients give you permission to use a couple of their reports as samples.

Ask your prospect, "Did you know that "HITS" are irrelevant?

"That's right, hits do not matter because a HIT is NOT a visitor." You can then explain that each HIT is really an action from the server. In other words, a hit occurs for each and every element downloaded. The number of HITS to a site, are nearly always larger numbers, but this does NOT mean you had any great number of visitors. Teach them about the importance of unique visitor sessions.

Why is this important?

In explaining this difference between a HIT and a VISITOR, you have taught your prospect a truth that could work against the next competitor who comes along behind you and only talks about HITS (which is what many do).

Why do so many competitors talk all about HITS?

Simply because they are BIG numbers which sound impressive particularly if you have no intention of providing the customer with detailed reporting. Teach your prospect the truth, that the important numbers to watch are the actual visitor session counts, not just hits.

Help your client to understand what it is you do.

Does your prospect see your "behind the scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properly the very first time".

Explain that "Business owners are usually too busy running their business, to worry about all of the requirements of publishing and positioning a web site for targeted traffic and monitoring the results." Help them to understand that you ARE their watchdog for online success. You have come to realize that the more success you bring to them, the more your business grows. You are in this for the long term!

B. Talk to them about the components of success:

Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain that the best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written for the human brain.

It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

C. Stop trying so hard to sell SEO and learn to dialogue.

Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

Ask questions about from where the prospect would like to take business. Try asking questions like, "Would you be willing to take business from a specific location?" Ask lots of specific questions. If they are only interested in a regional presence, then begin painting a picture in their mind of where they could be getting new business from.

Remember to ask questions about your prospect's distribution of product and services. Demonstrate that you are not just interested in building, positioning and monitoring the site.you are also interested in all aspects of the business such as how they intend to handle distribution. Such conversations not only lead to enhancing client rapport, but will end up triggering new optimization strategies in your mind.

D. Make the most of your newest successes.

Your prospects become your customers and in a short time, they begin telling stories about their success on the web. Don't forget to make the most of these opportunities, after all you've made the effort and promoted your client well, you deserve the credit.

You have demonstrated that your SEO strategies not only work, but in many cases, your efforts will have delivered a dramatic increase in business. Always ask your client's permission first, but they're usually more than happy to distribute your brochure or business cards. This is usually the start to a wonderful trend in ongoing referral business. Always remember to thank your clients for every new referral they send your way.

Ask your clients if they would mind taking the occasional reference call. All you really need are just a few of your client's names and numbers. A list of these satisfied names and numbers can be offered to new prospects. You can be sure this is just one more thing that not a lot of your competitors will be doing.

Search Engine Optimization is one of the biggest missing links in this whole web development industry. It's safe to say that building a web site without a plan for search engine optimization, is the single most expensive lesson that any dot com business has ever had to learn in the last few years. It's only good wisdom that you teach both your prospects and your clients these things up front and early. The results will be a long lasting client relationship where your client wins, your client's customer wins and YOU win too!

E. Enjoy the tremendous lift of knowing that you really are making a difference for your clients.

For thousands of business owners, the investment in solid SEO strategies, are the single missing link to their success. Take action today by employing SEO strategies for your clients and give them the outstanding results they deserve. Remember that success breeds success and when you do an extraordinary job for your client, it was YOUR SEO skills that made the difference. There is tremendous satisfaction in that too!

Best regards,

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops (http://www.searchengineworkshops.com) in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team. John is author of the e-book Wordtracker Magic (http://www.wordtracker-magic.com)

[email protected]

In The News:

The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
Optmyzr Introduces Amazon Ads Management Capabilities  GlobeNewswireNew capabilities open doors for PPC marketers to quickly capitalize on rapidly expanding Amazon Advertising platform.
Top Insights on the Pay-per-click (PPC) Advertising Market- Leading key players Involved: Google, Bing, Yahoo, Baidu, Wolframalpha  Indian ColumnistHTF MI newly added the Global Pay-per-click (PPC) Advertising Market Study that gives meticulous investigation of current scenario of the Market size, share, ...
What is PPC Advertising?  ChartAttackAdvertisers using this type of advertising pay a fee each time one of their ads is clicked on. Basically, it's a way of purchasing people's visits to your website as ...
Elections Canada climate advertising guidelines puts chill on green groups' advocacy  ReutersCanadian environmental groups fear losing their tax-free charity status if they run paid climate change advocacy adverts ahead of the October national election, ...
Click Fraud Software Market 2019-2025 | ClickCease, PPC Protect, PPCSecure, ClickGuard, Click Guardian, AdTector, Statcounter, Improvely  Market ExpertIn the new research report, titled “Global Click Fraud Software Market” the report highlights the important trends and dynamics affecting the growth of the market, ...
What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts  Business 2 CommunityWe all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple ...
Making PPC Search Ads Work For Your Hotel  Hotel News ResourceArticle - Making PPC Search Ads Work For Your Hotel - Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search ...
Nine Crucial Pay-Per-Click Tips For Subscription Sites  ForbesUsing the right pay-per-click (PPC) advertising strategy combined with the right budget can be a highly effective marketing approach for subscription sites.
Things to Look Out For in a PPC Agency  News CreditsTherefore, you need to look for a PPC agency that is open about the landing page, ad account, performance indicator from your PPC campaigns.
How to Strategically Choose Your PPC Budget  Business 2 CommunityThinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a ...
Softline Solutions: The Best Place to Get PPC Campaign Management Services  News CreditsFortunately, many companies out there offer PPC management services. All you need to do is choose the best there is after which you can get every services.
Why Pay-per-click (PPC) Advertising Market fastest growth segment should surprise us? | Google, Bing, Yahoo, Ask.com  The Market NewsWireGlobal Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2019-2025 is latest research study released by HTF MI evaluating the market, ...
Entrepreneur Magazine Ranks Scorpion #1 Franchise Marketing Company for 2nd Year in a Row  PRNewswireVALENCIA, Calif., Aug. 20, 2019 /PRNewswire/ -- Each year, Entrepreneur magazine surveys more than 500 franchisors to find out which companies and firms ...
What It Takes For PPC Ads To Work For Your Business  TechShout!In the world of internet marketing, one of the core elements is, without a doubt, pay per click advertising that has provided an additional channel for.
U.S. digital advertising revenues hit the strongest Q1 on record  PPC LandU.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019, IAB announced this month. Digital revenue for Q1 2019 ...
5 Tips for Better Results With Google Ads  Builder MagazineUsing Google Ads to generate leads? What you don't know could be costing you money.
AI and Digital Paid Media: Are PPC Managers Being Replaced?  Marketing LandGone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life ...
Integral Ad Science hires Chance Johnson as Chief Revenue Officer  PPC LandIntegral Ad Science (IAS) yesterday announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson served before as the Senior Vice ...
Pay-per-click (PPC) Advertising Market Trends, Strategic Growth & Current Status by 2026 | Major Companies like Google, Bing, Ask.com, AOL.com, Baidu, DuckDuckGo & Sogou  Market Report GazetteMarket Report Gazette provides latest industry trending news, news *service*, IT & Technology news helps businesses connect with their target audiences in ...
Pay Per Click Ppc Advertising Market End-users Analysis 2019-2026  Veterans InsightsThe Pay Per Click Ppc Advertising market report delivers an unbiased and extensive analysis of the on-going trends, opportunities/ high growth areas, drivers, ...
Google to sunset accelerated delivery in Google Ads’ search and shopping campaigns  PPC LandGoogle is changing the ad delivery options in Google Ads, maintaining only the standard delivery active in all search, shopping, and shared budgets campaigns.
Why Bidding On Your Brand Name is Important  Search Engine JournalI may seem counterintuitive but PPC bidding on your own brand name makes sense.
Google Ads Cutting Off Ad Text In Search Results?  Search Engine RoundtableThe PPC industry is noticing that in some examples Google is cutting off the headlines and descriptions of the Google Ads text in the mobile and desktop search ...
Pay-per-click (PPC) Advertising Market to Grow all Time High with Top Key Players- Google, Bing, Yahoo, Ask.com  Rise Media“A Pay-per-click (PPC) Advertising Market Research Report :- Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to ...
Facebook launches movie reminder ads and movie showtime ads  PPC LandFacebook this week launched movie reminder ads and movie showtime ads. These 2 new ad solutions will help film studios increase ticket sales and will help ...
Don’t Get Entangled in These PPC Snags!  Search Engine JournalIf you don't know what to look out for, you can hit some snags in your PPC program. Here are three PPC snags you need to avoid.
Planning How To Start A Small Business Online? Here Are The 6 Pro Tips  Customer ThinkVenturing into business is not an easy game. For ensuring success, you need to be cautious in every step. The growing number of small businesses are now ...
Politicians say elections law restricting partisan ads is 'absurd,' 'lunacy'  CTV NewsThe man whose position on climate change is at the centre of a controversy over partisan campaign rhetoric weighed in Monday, saying Elections Canada is ...
10 Tips to Win at Local PPC  Search Engine JournalThere are right and wrong ways to leverage a PPC budget. For local businesses, it's important to know the difference. Here are 10 ways to win at local PPC.
Pay Per Click – All You Need To Know About This Marketing Strategy  Demotix.comevery advertiser should try Pay per Click at least once before deciding whether it's the right method for them or not. There are just so many benefits that.
Digital Marketing Company, fishbat, Explains How PPC Marketing Can Help Grow Your Trucking Business  PRNewswirePATCHOGUE, N.Y., Aug. 13, 2019 /PRNewswire/ -- In their ongoing efforts to help businesses maximize online media, digital marketing company, fishbat, ...
How to advertise to an audience with an 8-second attention span  Marketing LandIn the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and ...
Sedo offers For Sale lander, here's how to set it up  Domain Name WireSedo finally allows domain owners to focus on sales instead of parking ads. Sedo for sale lander for Laundromats.us. It's a bit late to the game, but Sedo has ...
Google Ads Expands Placement Options for App Ads  Search Engine JournalApp ads will appear in more places across Google's network, as they're being expanded to the Discover feed and YouTube.
Website Redesign Agency, Huemor, Explains 4 Ways to Optimize Your PPC During the Holidays  PRNewswireNEW YORK, Aug. 16, 2019 /PRNewswire/ -- The holidays are the biggest season for retailers and shoppers alike, and with more ecommerce purchases than ...
Can your agency do PPC in 2019 if they can't code?  EconsultancyBack in 2015 Dan wrote a fairly controversial article on Econsultancy entitled “You can't do PPC if you can't code”. But does this still hold true in 2019 with the ...
How to get the most out of Google Smart Bidding for ecommerce  EconsultancyEmilia Lingwood outlines how to get the most out of Google's five core Smart Bidding strategies - and what to watch out for.
Are You Making These Mistakes With Your Google Ads PPC Campaign?  Promotion WorldIf you are looking for immediate and targeted traffic then Google Ads has probably been the answer since it was launched, as not only was it one of.
Measurable Influencer Marketing ROI: Agency's New Approach Competes with Pay-Per-Click  PR WebCarusele, an award-winning influencer marketing agency, announced today a new optimization package that can make influencer marketing competitive with ...
Google includes shopping campaigns in Google Ads’ Optimization Score  PPC LandGoogle yesterday included shopping campaigns in Google Ads' Optimization Score. Optimization Score is now including search campaigns and shopping ...
How Top Web Design Agencies Charge Clients For Their Services, According To New Insights From DesignRush  Yahoo FinanceDesignRush reveals the top web design agencies that create successful online brands and uncovers how they charge for their work. Internet user growth comes ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Pay-per-click (PPC) Advertising Market To Witness Massive Growth By 2025: Key Players Google, Bing, Yahoo, Baidu  Market News ReportsA new research study from HTF MI with title Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2019-2025 provides an in-depth ...
Are your Google text ads getting truncated? Here’s what to consider  Search Engine LandThis week, Andrea Cruz, digital marketing manager at KoMarketing noticed text ad headlines and descriptions getting cut off and wondered if is new. I noticed ...
PPC Services are Providing Best Pay Per Click Management to Numerous Businesses  Bigtime DailyPPC Services is making website designing and digital marketing accessible and affordable for everyone. The company's business model is to provide everyone ...
Why in-housing won’t threaten independent creative agencies  The Next WebTrue in-housing means that all creative, advertising, and marketing are brought in house. But there are several inherent problems with this idea.
Search marketing is moving back toward more human interaction  Search Engine LandAt SMX London in May, I attended two presentations with PPC expert Mark Irvine. He was recently crowned the number one PPC Expert by PPCHero in their ...
Smart Bidding: The pros and cons of automated bidding in Google Ads  The DrumGoogle has implemented a lot of machine learning features into its advertising platform in recent years. We're at a point now where you can create campaigns in ...
Quora integrates LiveRamp IdentityLink in Quora Ads Manager  PPC LandQuora this month integrated LiveRamp IdentityLink in Quora Ads Manager, enabling the advertisers to onboard people-based audiences. LiveRamp provides an ...
Pay-per-click (PPC) Advertising Market – A comprehensive study by Key Players: Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  Global Industry InsightThe Global Pay-per-click (PPC) Advertising Market study with 100+ market data Tables, Pie Chat, Graphs & Figures is now released BY HTF MI. The report ...
BMO Upgrades Pilgrims Pride, Declares 'Winner Winner Chicken Dinner'  BenzingaThe bullish case for Pilgrim's Pride Corporation (NASDAQ: PPC) is based on a combination of internal initiatives and external tailwinds, according to BMO.
Senior Campaign Manager - PPC job, Cape Town, Plumstead  Bizcommunity.comCompany Description Conversion Science is a top tier South African digital marketing agency that specializes in optimizing performance campaigns.
Three reasons PPC campaigns fail that nobody seems to care about  Search Engine LandGoogle “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don't worry, they'll tell you. It's “quick and ...
SEO vs PPC: Which Strategy Should You Focus On For Best Results?  DynamicBusinessIn the realm of digital marketing, there are two general strategies that are available to us. Search Engine Optimisation and Pay-Per-Click marketing are two of the ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
Scorpion Secures Spot on Annual List of America's Fastest-Growing Private Companies--the Inc. 5000  PRNewswireVALENCIA, Calif., Aug. 14, 2019 /PRNewswire/ -- Scorpion, a leading Internet marketing and technology company that empowers businesses to achieve new ...
Google Ad Manager API updated to include new reporting dimensions and allowed formats in programmatic  PPC LandGoogle this week updated Google Ad Manager API (new version v201908) to include new reporting dimentions, programmatic LineItems now include an ...
Accenture to acquire Analytics8 in Australia  PPC LandAccenture has entered into an agreement to acquire Analytics8, Accenture yesterday announced. Analytics8 is a privately held Australian big data and analytics ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
GumGum names Patrick Gildea as new CFO  PPC LandGumGum yesterday announced that it has named Patrick Gildea to lead as Chief Financial Officer. Gildea, who fills the CFO position previously held by ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
PPC Shaper Provides Affordable and Results Oriented Digital Marketing to Global Client - Press Release  Digital JournalTo achieve client business objective, PPC Shaper is an advertising agency that provides affordable PPC services across the world. Our PPC experts are certified ...
80% of the consumers will reduce or stop buying a product if advertised in dangerous content  PPC LandTAG this week revealed a study that highlights the financial risk to brands from a brand safety crisis involving their advertising. The survey found that over 80 ...
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon  Search Engine JournalFind out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages.
Pay-Per-Click Advertising  Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.
5 Top Tools to Help You Create Better Landing Pages  Social Media TodayGetting clicks on your social media posts alone can be difficult - which why you need to also create high-converting landing pages in order to transition those ...
Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding  Search Engine JournalGoogle Ads appears to be emailing owners of accounts that haven't made the switch to automated bidding.
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Dear EU -- Leave Google Alone On Jobs 08/15/2019  MediaPost CommunicationsIf you want to know when industries complaining about Google went a stage too far, mark this week down in your diary. Recruitment firms from Britain, and ...
PPC Specialist job, Cape Town, Westlake Business Park, Tokai  Bizcommunity.comWhy you're going to love working here: The opportunity to work with a variety of international clients across different industries and business sectors.Excellent ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Facebook is Letting More Advertisers Place Ads in Search Results  Search Engine JournalMore advertisers can now place ads in Facebook's search results, a placement that has been in testing since last year.
7 Hidden PPC Features You Probably Don’t Know About  Search Engine JournalCheck out these seven PPC features that fly under the radar and are generally hidden within Google Ads and Microsoft Ads campaigns.
Why every PPC manager needs to automate more  Search Engine LandRecently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
Maxime Bernier tells party faithfuls he will make it into the leaders' debates  CTV NewsMaxime Bernier argued to a crowd of flag-waving, cheering candidates and supporters that not inviting him to take part in the official election debates means ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
Roku rolls out parental control features and launches “Kids & Family” on The Roku Channel  PPC LandRoku yesterday added “Kids & Family” on The Roku Channel. Roku is also rolling out Parental Control features to give parents control over what their kids can ...
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
Sales Job - Sales Representative - Telemarketing - Digital Advertising  Pedestrian TVAbout the business. We help companies improve their presence online through innovative marketing strategies. Our services include: SEO, Web Design, PPC ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
How to Build Speed Dashboards in Google Data Studio  Search Engine JournalLearn how to bring speed metrics into Google Data Studio and create a dashboard using data from PageSpeed Insights and Chrome UX Report.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
A day in the life of... Lisa-Marie Ashbury, Digital Delivery Manager at home security firm ADT  EconsultancyLisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with her to find out what life is like working in her role.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
How SEO and PPC advertising go hand in hand Marketing News  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More