Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.

Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.

So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.

This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.

The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.

Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.

The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.

About The Author

John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article.

http://www.gallconsulting.com

http://www.sandalspictures.com

http://www.napavalleypictures.com

In The News:

You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
12% of all display ads served by Google are now AMP ads  PPC LandGoogle today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
Why Do Many Entrepreneurs Rely On Niche-Specific PPC Campaigns?  MinuteHackAs more and more businesses are taking the online route for marketing, newer marketing platforms can be seen cropping up. One thing that unites most of these ...
Here’s a new script to find the best text for new ads using an n-gram analysis  Search Engine LandAd text optimization is a great example of an area of PPC automation where the machines won't get very far without the help of PPC pros. Machines need ...
Analysing PPC metrics Report Is Crucial For The Success Of Your Campaigns  DazeinfoThe success of PPC Campaigns can be guaranteed only by analyzing the metrics report. However, most of the nw age marketers fail to do so, as they rely on ...
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
SEO/PPC Manager job, Johannesburg  Bizcommunity.comOur client a leading and renowned digital agency - seeks to hire an SEO specialist/PPC manager. ±Four years' experience essential. Manage the online ...
The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  PR Web80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands effectively ...
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
Business leaders share the money-saving tips they wish they'd known earlier | London Business News  London Loves BusinessHowever, taking a company from an eager start-up to a rocksteady brand is far from straightforward. There are plenty of ups and downs which need to be ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.
How to keep PPC accounts healthy when using automation  Search Engine LandMachine learning, artificial intelligence, Moore's Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalEven when PPC efforts fail, you can still gain insights to improve your next campaign. Here are some key lessons learned from a recent PPC failure.
5 Effective Digital Marketing Tips for Entrepreneurs  Thrive GlobalWe are living in a digital era, for your business to succeed it must have an online presence. Here are some effective digital marketing tips for entrepreneurs.
How to Set up Google Tag Manager for Better PPC Tracking  Search Engine JournalLearn how to easily implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
4 Ways to Use Excel Macros in PPC to Save Time  Search Engine JournalWant to complete ongoing PPC tasks more quickly? Here are some ways to use Excel Macros that can save you time and help ensure accuracy.
Improve PPC Performance With These 9 Steps  Business 2 CommunityPPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to ...
Corecommodity Management LLC Position In Pilgrims Pride Corp New (PPC) Was Lifted | Thorold News  Thorold NewsInvestors sentiment increased to 0.83 in Q3 2018. Its up 0.12, from 0.71 in 2018Q2. It increased, as 31 investors sold PPC shares while 62 reduced holdings. 27.
How to set up Waze ads in DV360?  PPC LandSince last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time ...
Berkshire Partners Upped Its Advanced Drain Sys Del (WMS) Position by $45.00 Million; Corecommodity Management Position In Pilgrims Pride New (PPC) Was Has Increased  The FinHeadLinesBerkshire Partners Llc increased its stake in Advanced Drain Sys Inc Del (WMS) by 28.53% based on its latest 2018Q3 regulatory filing with the SEC. Berkshire ...
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Quora Ads now with Keyword Targeting available  PPC LandQuora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target ...
PRODUCT MARKETING MANAGER job with Entrepreneur Media, Inc | 389541  mediabistro.comEntrepreneur is a premier media company renowned for producing high-quality business *content* for the world's most influential audience. The brand reaches ...
AdSecure launches a native ad protection feature  PPC LandAdSecure this month announced the addition of native ad protection. AdSecure says native ads pose a challenge on the post click, throughout the redirection ...
3 Companies You Interact With Every Day (and Why They're Great Investments)  Motley FoolHousehold names that we all interact with every day dominate the list of America's largest companies. Businesses like Microsoft, Amazon, and Johnson ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
NDP and PPC supporters shout each other down over immigration in heated Burnaby South debate  The Post MillennialThe third Burnaby South debate was by far the most passionate and emotional since the February byelection was called by the prime minister.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Pilgrim"s Pride (PPC) Reaches $19.99 After 3.00% Up Move; National Mutual Insurance Federation Of Agricultural Cooperatives Has Decreased Fedex (FDX) Position  The Yomi BlogThe stock of Pilgrim's Pride Corporation (NASDAQ:PPC) is a huge mover today! The stock increased 0.55% or $0.11 during the last trading session, reaching ...
How to start a small business online  The PunchThere is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start ...
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
2019 WIMPOL: Stakeholders call for participation of women in active politics  VanguardOne message that was echoed in this year's Women in Management Business and Public *Service*,WIMBIZ, Women in Politics, WIMPOL,Town Hall meeting was ...
DoubleVerify now able to manage Brand Safety on Facebook  PPC LandDoubleVerify last week announced that it has been certified for Facebook's Brand Safety capability within the Facebook Marketing Partners (FMP) program.
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
5 Tips to Make PPC Ads Work for Your Business  Business.comFollow these five tips to run pay-per-click ad campaigns with high returns on investment.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
How to outdo the PPC robots in shopping ads  Search Engine LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThere's never a dull day when you make your living in search marketing. Google continues launching new capabilities and retiring others. Just keeping up with ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing LandAs PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
5 tips to reduce CPC in Google AdWords  ClickZRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
Increase Ad Success With a PPC Task Checklist  Business 2 CommunityThe key to AdWords PPC campaign success is in their management. The key to managing your PPC campaigns is being super organized. The key to being ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
Audio advertising metrics  PPC LandKnow here the metrics advertisers use to report, when they buy digital audio ads programmatically: Audio eCPCA (Cost per Listen) The spent budget divided by ...
Ten retailers who got PPC right on Black Friday (and six who didn't)  EconsultancyDespite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...
5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine JournalWith all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.
What Is Ad Rank & 3 Ways to Improve It  Search Engine JournalHere's everything you need to know about ad rank, why it matters, and how you can improve it fast.
PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine LandBing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes NowWhile some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
4 Strategies to Find Instagram Influencers Best Suited for Your Business  Search Engine JournalFinding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.
28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]  Search Engine JournalFind out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.
How to Determine How Much to Spend on PPC Advertising  Vertical MeasuresFind out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.
Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical MeasuresSometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.
Your Step-by-Step Guide to PPC Advertising  Business 2 CommunityPay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...
5 Essential Skills Every PPC Professional Needs to Have  Search Engine JournalWant to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.
45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business TrendsAccording to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
Google Offers a New Way to Pay for Display Ads  Search Engine JournalGoogle Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Bing Announces LinkedIn Profile Targeting for Bing Ads  Search Engine JournalBing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads. Here's what you need to know.

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More