Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.

Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.

So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.

This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.

The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.

Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those underperforming sites profitable again. Time and further research will tell.

The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.

About The Author

John Gall is a full time IT Manager and IT Consultant in Minnesota. He runs several websites as a hobby featuring content similar to that in this article.

http://www.gallconsulting.com

http://www.sandalspictures.com

http://www.napavalleypictures.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Journal

Targeted Automobile Advertising: The Next PPC Frontier
Search Engine Journal
Another untapped opportunity for targeted automobile advertising is that it can work hand in hand with your PPC strategy. In general, radio ads are designed to target a large and diverse audience, while SEM is aimed at connecting advertisers with ...


BBN Times

How does Pay Per Click Work?
BBN Times
PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search ...
5 Reasons Your Facebook Ads Aren't Converting & How to Improve ThemSearch Engine Journal
New to Advertising? Ultimate Guide for You!ADOTAS

all 4 news articles »

Forbes

Not Surprisingly, Amazon's Toy Catalog Is All About Data
Forbes
Digital companies are looking to catalog and direct mail to supplement their existing Pay Per Click (PPC) advertising campaigns. Instead of inviting customers to call an 800 number, send in an order form or visit a brick and mortar store to make a ...


Arutz Sheva

Starting a new business the right way
Arutz Sheva
Marketing your website comes in a variety of forms, likely to include the very website and its performance, pay-per-click (PPC) advertising (via search engines) and search engine optimization (SEO). Your website should be fit for purpose to start with.


Search Engine Journal

How to Combine SEO & PPC for More Powerful Results
Search Engine Journal
Some websites do not use ads initially, choosing to concentrate all efforts on SEO strategies instead. When they finally decide to begin a PPC campaign, a list of organically converting keywords will already be at hand. It is never too late to combine ...


BBN Times

Pros and Cons of PPC
BBN Times
Unlike SEO, PPC gives instant results. All you have to do is create an account, create ads, bid on relevant keywords and direct them to a relevant landing page. Then you have to wait for a visitor to click on your ad. However, there is no certainty ...


Search Engine Land

Google Ads showing Black Friday click, impression share trends in Overviews
Search Engine Land
A new card in the Google Ads interface shows aggregated click and impression share trending data around Black Friday on the Overviews page at the account and campaign levels, when available. What does it look like? Matthew Soakell, senior PPC trainer ...

and more »

AffiliateINSIDER

Content is king: Why affiliates should harness the power of content marketing
AffiliateINSIDER
That said, it's a technique that's often overlooked by affiliates, with many instead opting for pay-per-click (PPC) advertising, social media advertising or other methods of traffic generation. While these methods all have their own value, the super ...


SMM or PPC Marketing – Which One Should You Use?
Business 2 Community
PPC (Pay-per-click) advertising involves placing adverts across the internet that people click on and arrive at your website. The most common PPC campaigns are through Google Adwords where you pay the search engine to show your ad when a user enters ...


PPC Land

Webinar: Artificial intelligence and the future of data-driven advertising
PPC Land
On November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising. The webinar is presented by Jochen Schlosser, Chief Strategy Officer at Adform. Jochen Schlosser ...

Google News

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More