Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How To Use PopUps With Google Adwords > NetSparsh - Viral Content you Love & Share

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a so-called 'name squeeze' page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, let's say you sell cheap widgets, and your ad is displayed for the keywords 'cheap widgets'. Write a report or an ebook on 'How To Choose The Best Cheap Widget' and offer it for free on your name squeeze page, in return for their email address.

2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don't show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.

Copyright 2004 Steve Shaw

About The Author

Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effect'ive e-marketing - for more information see http://takanomi.com.

For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to Steve's popular newsletter at http://takanomi.com/newsletter.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

ForexTV.com

How to Optimize Your Landing Pages for Pay-Per-Click (PPC) Advertising
ForexTV.com
Creating a Google Ads advertising campaign or other PPC campaign requires effective landing pages in order to maximize conversion rates for your pay-per-click (PPC) ads. Landing pages require proper conversion rate optimization (CRO) in order to ...

and more »

The Drum

The keys to success: top tips on selecting a PPC specialist
The Drum
If a PPC specialist can't explain to you exactly how these factors interact to select the top-ranking ads, then they are not qualified to help you with your advertising needs. Google algorithms control search rankings. The formulas Google uses are ...

and more »

Keys to Creating and Maintaining a Prosperous Self-Storage Website
Inside Self-Storage
Strategies and tools such as SEO, social media, pay-per-click ads, customer reviews and blogs can carry your website to an advanced level. While design and content are the foundation, the quality and quantity of your traffic is what truly matters. The ...


Search Engine Journal

How to Prevent Call Fraud in PPC Campaigns
Search Engine Journal
Call fraud happens inside of PPC campaigns set up to help drive calls from consumers to the business that's advertising. When marketers think of fraud in PPC campaigns they think of click fraud (programmatic or DoubleClick, for example) but they don't ...


Search Engine Journal

PPC 101: Get Your Complete Guide to Pay-Per-Click Marketing Basics [EBOOK]
Search Engine Journal
To get ahead in paid search advertising, you first need to understand the basics. Search Engine Journal's ebook, PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics, offers a comprehensive overview of paid search advertising essentials.


What is PPC?
NewsPatrolling (press release) (blog)
Paid search ads and social channels are helping the site to come on the first page on SERP. if your website is new and struggling to achieve any presence on the SERPs with your current search engine optimization (SEO) strategy you should opt for PPC ...


Search Engine Journal

PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics
Search Engine Journal
If you're new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It's easy to blow through your budget and have nothing to show for it if you don't know what ...


PPC Land

European digital advertising market is having a double-digit growth
PPC Land
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark 2017 Report, a guide to the state of the European digital advertising market. The report, now in its twelfth year, reveals the key milestones contributing to this year's ...


Forbes

Cloud Balancing: Is Marketing The New IT?
Forbes
Take pay-per-click (PPC) advertising, for example. Just as marketing controls PPC costs, IT has to control cloud consumption costs. With PPC, marketing continuously monitors impressions, clicks and conversions. With cloud, IT has to monitor CPU ...


Bizcommunity.com

PPC Manager
Bizcommunity.com
Manage a team of PPC executives; Define PPC strategy for a range of clients, including mobile and tablet campaigns; Manage large scale PPC and shopping campaigns across Google and Bing – and manage all paid search advertising campaigns; Manage ...

Google News

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More