Contextual Ads

These are simply advertisements related, in theory and often practice, to the content of a page.

While contextual ads. can be engineered by you, the most common type is Google adsense. Google adsense is probably the easiest to install, and demands very little of your time.

A publishing account is opened, and after approval, you will have access to the code that makes it all happen.

This code is written in JavaScript, a scripting language that is interpreted by your browser, which is its business, incidentally. Your publishing i.d. is automatically built into the code that they supply. This is simply for payment purposes.

After that, you just need to copy it and paste it into the page, at the editing stage.

The position that your contextual ads. appear in, when viewed through a browser is up to you, though some S.E.O.'s have theories on the optimum position. Their concerns centres around placing such code out of the way, more so than placing it in an area of maximum visual prominence, but that is a debate for another day.

If a page is optimised, in S.E.O. speak, your contextual ads, will generally reflect the content. In other words, an optimised page having optimised keywords relating to EGGS, will produce ads about or relating to EGGS.

Why?

It is a targeting strategy. A visitor wishing for information on that four-lettered E word would most likely have a thirst for further information. Should that be the case, a potential sale could be made. This theory of targeting is the fundamental basis of all functional advertisements.

In the absence of an optimised page, Google Adsense must make it's own assessment of what is going on, and a contextual ad is returned on that. Science, being what it is, must be throughout for maximum benefit and it is hardly the fault of Google if true reflection or context, doesn't happen.

Public Service Ads. can also be ran in, where nothing more suitable is found from the advertisers, and any commercial benefit is theirs. These ads. are mainly donation related, but not exclusively and are also automatically generated.

Having said that, in a lot of cases the publisher doesn't really care and is happy with some automatic ads., rather than none. Incidentally, these ads. can be coloured and formatted to suit the general theme of your site.

In other cases, contextual ads. can make a pleasant and subtle distraction to a page that is mainly dedicated to text.

Any income that may be generated by contextual ads. is really down to your S.E.O. ability, the ability of your S.E.O., curiosity of the visitor, the number of them, and any proportional advantages that the number of pages may bring.

Seamus Dolly and an example of "ad. alignment" are at http://www.CountControl.com/contextualads.html

In The News:

Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study  Search Engine LandGoogle shares tips for success in Google News search results. Jan 17, 2019 by Barry Schwartz. Get reacquainted with best practices for getting your *content* in ...
Feedvisor expands its platform combining pricing and advertising on Amazon  PPC LandFeedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new ...
SEO/PPC Specialist job, Johannesburg, Midrand  Bizcommunity.comThe search engine optimisation/pay-per-click specialist will work closely with the team leader and our clients.This person needs to be organised, understand ...
What Search Marketers Need to Know About Attribution in 2019  Search Engine JournalBiddable media is highly technology-driven. That's why it's so awesome, but also why it's so confusing at times. To really excel in this industry, you need to know ...
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Pilgrim's Pride Co. (PPC) Shares Reduced by Martingale Asset Management L P  BharataPressMartingale Asset Management L P decreased its stake in Pilgrim's Pride Co. (NASDAQ:PPC) by 51.1% in the third quarter, according to the company in its most ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Lewis Denby's Blog - Why nobody cares about your indie game  GamasutraThe top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Piddinghoe  Sussex ExpressTHAT'S HALL FOR NOW, FOLKS: Our village hall is one of the few assets left to Piddinghoe which, over the years, has seen the disappearance of a corner shop, ...
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
Targeted Automobile Advertising: The Next PPC Frontier  Search Engine JournalTargeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
Rr Advisors Increases Position in Enterprise Prods Partners L (EPD); Pilgrims Pride (PPC) Share Value Declined While Martingale Asset Management LP Decreased by $588,510 Its Holding  The MoveefyMartingale Asset Management LP decreased its stake in Pilgrims Pride Corp (PPC) by 51.13% based on its latest 2018Q3 regulatory filing with the SEC.
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
Amazon PPC Challenges Google Ads  Search Engine JournalA study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalThere are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
5 Tips to Make PPC Ads Work for Your Business  Business.comAccording to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalWant to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
How to outdo the PPC robots in shopping ads  Marketing LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
A Simple Guide To Amazon's Complicated Advertising Business  Forbes NowAMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
10 marketers share their top predictions for marketing in 2019  ClickZWe asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an eye on.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
PPC vs. SEO: What's Best For Your Business?  EntrepreneurWhen you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
15 PPC pro tips for writing text ads  Search Engine LandWhile every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes NowWhile some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesA popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...
What Is Ad Rank & 3 Ways to Improve It  Search Engine JournalHere's everything you need to know about ad rank, why it matters, and how you can improve it fast.
5 Essential Skills Every PPC Professional Needs to Have  Search Engine JournalWant to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.
5 Easy Ways to Improve Your PPC Campaigns with Audiences  Search Engine JournalWhether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...
4 Tactics to Compete with Huge SEM Advertisers  Search Engine JournalWondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.
How to take advantage of strategic PPC audience targeting  Search Engine LandAudiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...
Five expert tactics to improve PPC campaign performance  EconsultancyYou've got a great structure, continually improving ads through A/B testing, running RLSAs (Remarketing Lists for Search Ads) and using all forms of extensions ...
Print is Alive and Well: Is Your Business Using It?  NewswireWith print marketing, you can cut through the noise and engage your target audience on a very tangible level.
How to Determine How Much to Spend on PPC Advertising  Vertical MeasuresFind out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.
4 Tips For Mastering Pay-Per-Click Marketing Right Now  Forbes NowWhen was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to ...
Your Step-by-Step Guide to PPC Advertising  Business 2 CommunityPay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
PPC Ad Management: 5 Bad Habits to Break  Search Engine JournalBad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.
6 Surprising Ways to Use Google Adwords You Haven't Tried Yet  Forbes NowGetting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.
Use Google Analytics to Audit PPC Traffic  Practical EcommercePay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...
[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?  Search Engine JournalWhat's a good click-through rate in Google AdWords? What about a good cost per click and a good cost per action? Is your AdWords conversion rate up to par?
4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns  Search Engine JournalWhat is the one thing that every B2B PPC landing page needs to do? Simple: Convert. You paid good money for that visitor, but it's wasted unless that landing ...
The Four Most Popular Myths About Paid Advertising: Debunked  ForbesTo someone unfamiliar with PPC, it might look like a seven-headed monster that no entrepreneur can slay.
45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business TrendsAccording to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.
29 PPC Tools You Need to Try This Year  WordStreamEven monkeys use tools to get their jobs done faster! Here are Larry Kim's 29 favorite PPC tools to try this year for increased productivity and higher performing ...
Google Ad Grants changes and your PPC strategy: Where to go from here  Search Engine LandThis past December, Google communicated changes to its Google Ad Grants program. If you're a nonprofit or an agency working on behalf of nonprofits, these ...
3 Tips for Running Successful Lookalike Campaigns on Facebook  Vertical MeasuresIf you've tried lookalike campaigns and they didn't produce the results you wanted, don't give up just yet. There are a few strategies that can turn your ...
Can analysts adopt a bullish outlook for President Energy Plc (LON:PPC)? | Thorold News  Thorold NewsInvestors sentiment increased to 0.83 in 2018 Q3. Its up 0.12, from 0.71 in 2018Q2. It improved, as 31 investors sold President Energy Plc shares while 62.
3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine JournalHow can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
6 Ecommerce PPC Best Practices to Improve Your Advertising ROI  Vertical MeasuresMore and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you're in the ...
Google and Facebook Claim 60% of 2017 Digital Ad Spend  Search Engine PeopleImplications of the Duopoly's Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a ...
3 Ways You're Cannibalizing Your Traffic and Budget (and How to Stop)  Search Engine JournalAre you cannibalizing your traffic and budget? Here's how you can avoid derailing your own paid search efforts and optimize your ROI.
PPC Pitfalls to Avoid as a Small Business Owner  Small Business TrendsA small business may think PPC is not for them because they tried and failed. In reality, they've likely fallen into one of these avoidable PPC pitfalls.
Google Lets Advertisers Add a Third Headline to Text Ads  Search Engine JournalGoogle is letting advertisers add an additional headline and description to text ads.
Invest in a killer PPC campaign by using these smart budget strategies  Search Engine LandThey are a direct reflection of a campaign's priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, ...
How to Optimize a PPC Campaign for Real Estate  Search Engine JournalLearn some proven PPC strategies and tips, along with challenges and nuances, for marketing in the real estate vertical.
3 ways in-house do-it-yourselfers can prepare for PPC management  Search Engine LandDoes this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or ...
Boys Arnold & Co Cut Its Nextera Energy (NEE) Holding; Pilgrims Pride (PPC) Has 0.83 Sentiment  The MoveefyPilgrims Pride Corp (PPC) investors sentiment increased to 0.83 in 2018 Q3. It's up 0.12, from 0.71 in 2018Q2. The ratio is positive, as 77 investment ...
What Is Predictive Advertising & Why Do You Need It?  Search Engine JournalPredictive advertising is a marketing application of predictive analysis. Here's how predictive advertising is changing advertising – and how you can start taking ...
4 Ways to Combine Audiences Across Facebook & AdWords  Search Engine JournalLearn how to transfer your top performing Facebook Ads audiences to Google AdWords as RLSAs, and four simple tactics to refine your targeting and maximize ...
4 Advanced AdWords Audience Targeting Tactics  Search Engine JournalHere are four advanced audience targeting tactics that will allow you to refine your AdWords targeting to leverage budget and maximize ROAS.
How to Fight Ad Fraud in Digital Advertising  Search Engine JournalA watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come. Between ad fraud, clickbait journalism, ...
Mobile-First Indexing & Advertising: Everything You Need to Know  Search Engine JournalMobile-first indexing and advertising: What is it? Why should you care? What can you do? We answer those questions and more here, so come learn more.
PPC Pay Per Click Agency Toronto Digital Advertising PPC Company Top Paid Search Agencies  Search Engine PeopleCanada's first Google certified PPC pay per click agency. With nearly two decades driving digital advertising strategies.
Dos and don’ts of PPC advertising for universities  Search Engine LandIf you're a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, ...
3 secrets to growing your business with pay-per-click advertising  The Business JournalsIf you want to throw your marketing dollars down the drain, invest in PPC advertising without thinking through the customer experience once they actually click ...
5 conversion boosters to optimize your PPC campaigns  Marketing LandEarlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they've worked so ...
24 Essential Apps to Manage Your PPC Campaigns from Anywhere  Search Engine JournalHere are the essential PPC management apps you need in your toolbox to handle everything from ad accounts to reporting to team collaboration.
5 Reasons Why Pay Per Click Ads Work for Small Budgets  EntrepreneurPPC ads are so effective that by the time you can afford more, you may not need more.
5 (less obvious) PPC trends to watch in 2018  Search Engine LandIn closing out our big recap of all the big 2017 trends and changes in PPC, I predict we'll see trends in artificial intelligence, audience targeting, attribution and ...
The PPC Guide for Beginners, Part 1: Intro to PPC ROI  WordStreamLearn the basic tenets of PPC and how to get started with AdWords in this five-part PPC guide for beginners to the pay-per-click marketing world.
Driving calls with PPC: 5 mistakes most search marketers make  Search Engine LandMost search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more ...
SEO vs. PPC: Differences, pros, cons & an integrated approach  Search Engine LandA question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...
4 Psychological Tips to Write PPC Ads That Pack a Punch  Search Engine JournalWant to know how to make your PPC ads a powerful investment for your business? Here's the psychology behind writing great AdWords ad copy for more sales.
Google criticised for PPC ads targeting addicts  The DrumGoogle has come under fire from the UK government for a practice which sees it make £200 every time someone clicks on an advert offering treatment for ...

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More