Contextual Ads

These are simply advertisements related, in theory and often practice, to the content of a page.

While contextual ads. can be engineered by you, the most common type is Google adsense. Google adsense is probably the easiest to install, and demands very little of your time.

A publishing account is opened, and after approval, you will have access to the code that makes it all happen.

This code is written in JavaScript, a scripting language that is interpreted by your browser, which is its business, incidentally. Your publishing i.d. is automatically built into the code that they supply. This is simply for payment purposes.

After that, you just need to copy it and paste it into the page, at the editing stage.

The position that your contextual ads. appear in, when viewed through a browser is up to you, though some S.E.O.'s have theories on the optimum position. Their concerns centres around placing such code out of the way, more so than placing it in an area of maximum visual prominence, but that is a debate for another day.

If a page is optimised, in S.E.O. speak, your contextual ads, will generally reflect the content. In other words, an optimised page having optimised keywords relating to EGGS, will produce ads about or relating to EGGS.

Why?

It is a targeting strategy. A visitor wishing for information on that four-lettered E word would most likely have a thirst for further information. Should that be the case, a potential sale could be made. This theory of targeting is the fundamental basis of all functional advertisements.

In the absence of an optimised page, Google Adsense must make it's own assessment of what is going on, and a contextual ad is returned on that. Science, being what it is, must be throughout for maximum benefit and it is hardly the fault of Google if true reflection or context, doesn't happen.

Public Service Ads. can also be ran in, where nothing more suitable is found from the advertisers, and any commercial benefit is theirs. These ads. are mainly donation related, but not exclusively and are also automatically generated.

Having said that, in a lot of cases the publisher doesn't really care and is happy with some automatic ads., rather than none. Incidentally, these ads. can be coloured and formatted to suit the general theme of your site.

In other cases, contextual ads. can make a pleasant and subtle distraction to a page that is mainly dedicated to text.

Any income that may be generated by contextual ads. is really down to your S.E.O. ability, the ability of your S.E.O., curiosity of the visitor, the number of them, and any proportional advantages that the number of pages may bring.

Seamus Dolly and an example of "ad. alignment" are at http://www.CountControl.com/contextualads.html

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...


PPC Land

Triton integrates IQM in the audio advertising marketplace
PPC Land
Triton announced this month the integration with IQM, a data solutions provider specialising in 'voter matching' for progressive politicians and causes. A DSP for politics and causes, that now has the Triton's audio advertising marketplace a2x available.


Marketing Land

Improving PPC relevance with ZIP code-based geotargeting
Marketing Land
If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC ...


Rocks Digital (blog)

David Szetela to Speak on PPC Advertising and Artificial Intelligence at Rocks Digital 2018
Rocks Digital (blog)
David Szetela is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies ...


Business MattersBusiness Matters

What is PPC & how can it help your business?
Business MattersBusiness Matters
Have you ever been searching for something on Google and encountered ads at the top of the search engine results pages. If so, then you've stumbled across what us digital marketers call PPC advertising. Most businesses use it and those who don't, should.
8 Key Questions to Ask Before Hiring a PPC Company - EntrepreneurEntrepreneur

all 11 news articles »

Online Advertising PPC Campaign Executives - Internship
Bizcommunity.com
setting up and managing online advertising campaigns including Google Adwords, Facebook, You Tube, twitter and Double Click; optimising campaigns towards the best performing platforms; managing campaign budgets, keyword pricing and daily spend ...


Search Engine Land

SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Search Engine Land
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Master SEO ... Is your PPC program behaving badly and blocking out perfectly acceptable traffic?
Google Online Security Blog: A secure web is here to stayGoogle Security Blog
Chromium Blog: Evolving Chrome's security indicatorsChromium Blog

all 51 news articles »

Vertical Measures (blog)

7 Red Flags to Search for in Your Google AdWords Account
Vertical Measures (blog)
Not only does it create clarity for optimizations, it gives Google clear direction on where and when to place your ads. Google is like a small child, it will do exactly what you tell it. Meaning, if you tell Google to run call only ads at midnight when ...

and more »

5 Ways to Use Data-driven Advertising
MarTech Advisor
The DMP aggregates first and third party user data through various marketing efforts like PPC, social media, website, mobile apps etc. The third party data provides the clients an extensive range of data points to better understand their audiences. You ...


Search Engine Journal

Mobile-First Indexing & Advertising: Everything You Need to Know
Search Engine Journal
Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google's switch to mobile-first indexing. What does it really mean? How does it affect advertising and PPC efforts? What's happening here? The good news is that ...

Google News

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

How to Skyrocket Your Paid Search Profits

Faced with a mediocre or worse performing paid search campaign... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?The Untold Secret Of Pay... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More