Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Pay Per Click Search Engines - A Fundamental Overview > NetSparsh - Viral Content you Love & Share

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy include the following:

  • When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

  • How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

  • What percentage of your pay per click budget should go to each search engine?

  • Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

    It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don't perform, and most importantly, calculating and maximizing your return on investment.

    The cost structure of pay per click is action-driven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.

    Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don't convert well for your product or services, or falling way down in position during a bidding war.

    PPC advertising can be a great help to a site's success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.

    About The Author

    Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us

    In The News:

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

    Peninsula Daily News

    Search Advertising Remains One of the Best Ways to Reach Customers
    Peninsula Daily News
    It's this ease of use that has made search one of the most reliable digital advertising channels. Every search that consumers conduct can be considered signals of intent, giving advertisers a massive opportunity to put their brand names and websites in ...

    and more »

    Enterprise Times

    Is Click Fraud eating your advertising budget?
    Enterprise Times
    Wikipedia defines click fraud as: “a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors ...


    PPC and SEO
    Window and Door
    Pay-per-click advertising campaigns—in particular, Google's PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results ...


    20% of All Searches are Made with Voice (INFOGRAPHIC)
    Small Business Trends
    Adzooma also looks at audience targeting, Google, PPC, images and videos along with voice search. The reason your small business needs to keep up with the information in this infographic is that online and mobile advertising is taking over traditional ...

    and more »

    Search Engine Journal

    SEO vs. PPC: Which is Better in the Long Run?
    Search Engine Journal
    That's not to say a sub-par website wouldn't ever see some sort of lift from PPC advertising. It would (assuming the landing pages are live and decent). But there would need to be a sizeable budget that would span years. That's because once a brand ...
    Google and Facebook Claim 60% of 2017 Digital Ad SpendSearch Engine People (blog)
    SEO Vs. SEM Vs. PPC: What's The Difference, And Which One Is Right for You?ThomasNet News (press release) (blog)

    all 8 news articles »

    Deccan Chronicle

    Top tips on ecommerce PPC to improve your advertising ROI
    Deccan Chronicle
    Are you looking to improve the return on investment of your ecommerce site through PPC? Are you unsure of which practices you want to adopt? Here, is a snippet on some of the best practices to improve your advertising ROI. Location is important — A ...


    How to write PPC advertising copy that converts
    theEword (blog)
    TITLE Pay-per-click advertising (PPC) is the data-driven sibling of the traditional ad. Gone are the days of spray-and-pray marketing, where an organisation would have to aggressively communicate their message to as many people as possible, in the hope ...


    Business 2 Community

    How Pay Per Click Complements Organic SEO (and Vice Versa)
    Business 2 Community
    1. Bid for branded keywords to increase click through rate. First, you can pay for branded keywords (keywords with your brand in them) to increase your overall click through rate (CTR) for those keywords. Most likely, you already rank #1 for your ...


    Search Engine Land

    5 New Year's resolutions for your PPC campaigns
    Search Engine Land
    It's easy to overlook ads which may still be using the old format, especially in large accounts. While auditing prospect campaigns, we are still seeing many with one-headline ads, so be on the lookout for this. Explore extensions. We like that ...


    Influencive

    Can't Miss Quick-Start Guide to Launching a New Business Venture
    Influencive
    You do not need to be completely detailed, but you should have a good plan in place. Start with a short description about your business. Set your short term and long term goals. Include any research from the first step in your marketing plan. You can ...

    Google News

  • Can I Make Money Online with the Adsense Program?

    Sure you can. If you will learn how many other... Read More

    ClickBank Affiliate Woes: When Tracking Breaks Down

    Hardly a day goes by without a forum posting in... Read More

    5 Ways How You Can Boost Your Google AdSense Earnings

    Google AdSense is a great way for webmasters to monetize... Read More

    How To Screen Your Visitors When Using Pay Per Click Advertising

    If you are using pay per click advertising, I don't... Read More

    Googles AdSense Soon To Have New Rival?

    A large part of Google's multi-billion dollar annual turnover comes... Read More

    Making Google Adsense Work For You

    If you have been online for quiet some time you... Read More

    5 Ways To Make Your Adwords Ads Outshine Your Competitors

    Google Adwords is a very good place to promote your... Read More

    PPC Fraud, Google Stands to Lose Millions

    Google stands to lose millions if fraud continues. It is... Read More

    Preliminary Survival Steps for Adwords Success

    What I find is a lot of marketers do have... Read More

    What is Pay-Per-Click?

    Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

    PPC Management: When To Give Up On A Loser

    Pay per click (PPC) advertising can be a dream come... Read More

    How to Save Money on the Adwords Network

    Over the years I have had many accounts with Adwords,... Read More

    The Cost Of Click Fraud

    One of the biggest threats to the continued growth of... Read More

    Free Pay Per Click-PPC Search Engine Advertising

    Did you know that there are actually pay per click... Read More

    Pay-Per-Click Search Engines ? The Basics

    Search engine optimization can take a long time to show... Read More

    Discover the Art of the Pay-per-Click Start (Round 1 of 2)

    Setting up a pay-per-click campaign is simple, right? Practically all... Read More

    Picking The Right Keywords For A PPC Campaign

    Running a pay-per-click advertising campaign can be very expensive if... Read More

    AdSense - 7 Keys To Empire?

    There's a lot of buzz around about how you can... Read More

    MSN PPC Advertising Network Finally Debuts

    MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

    Expand Your Horizons - Sell Your Professional Services Through ClickBank

    ClickBank allows its merchants to sell many different types of... Read More

    Effective Keyword Bidding Strategies

    When doing Pay Per Click Advertising you'll often see "Bid... Read More

    6 Easy Ways to Increase Your Adsense Revenue

    How much revenue do you generate from Google Adsense?Recently there... Read More

    Google Adwords: Here is Why It Can Explode Your Business!

    The beauty of Google Adwords set up is its simplicity.... Read More

    Five Steps to Profit from Google Adwords

    Although I was marketing online since 1997 and was making... Read More

    Using Google AdWords to Increase your Adsense Profits

    I had been using Google's Adsense program to generate some... Read More