Stop Whining About Google!

Blame Game

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were.

As for the commercial sites who have been battered by the Florida update here are some suggestions:

  • make your site relevant!

  • submit to other search engines (MSN, Inktomi, Lycos etc..)

  • pay for traffic (pay-per-click and pay-for-inclusion)

  • develop traffic from alternative sites

  • rely on traditional methods of advertising

  • promote your website in your signature line in newsgroups

  • promote your website on your business cards or on mailings

  • participate in industry specific directories

  • participate in vertical market pay-per-click the return on investment tends to be *much* higher though the traffic is significantly less

The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

In The News:

Google PPC Ads in a Nutshell  Business 2 Community
PPC & CRO Synergy: 6 Tips for Success  Search Engine Journal
5 Innovative PPC Tactics to Try Today  Search Engine Journal
Influencer marketing: A force to reckon with  Business MattersBusiness Matters
Festive digital marketing strategy  Business Cornwall Magazine
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
Use the Sitemap to Build a PPC Campaign  JumpFly PPC Advertising News
What is PPC?  Startups.co.uk
Comparing SEO to PPC  Practical Ecommerce
How to run a PPC campaign  Startups.co.uk

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More