Stop Whining About Google! > NetSparsh - Viral Content you Love & Share

Home
>
Pay-Per-Click Advertising
>
Stop Whining About Google!

Stop Whining About Google!

Blame Game

Nearly anyone and everyone involved with search engine optimization and Internet marketing is aware of the famous "Florida" update by Google that caused many commercial sites to lose their Google ranking and position.

Industry experts speculated as to why Google made such radical changes to their algorithm. Those sites that no longer ranked well for popular search terms had to take drastic steps in order to salvage the holiday purchasing season. Many noted the timing and thought perhaps Google was attempting to capitalize on the Google Adwords Pay-Per-Click advertising program. Others simply whined that though their site contained commercial material, it also contains valuable content and was unfairly penalized.

What many failed to acknowledge is that Google has every right to make algorithm changes and if they choose to drop sites that lack relevance, it is their business. Listings in Google's main search directory are free. Many have profited from Google's ability to send traffic for years. Google doesn't owe anyone, anything, least of all an explanation of their algorithm changes. Businesses that rely on Google's free listings as their sole source of web traffic lack good sense. Google, being an independent company, reserves the right to run their business as their management sees fit. If you are unhappy with Google stop using them for searches.

If the results that Google serve lack relevant listings, then find another engine to use! It has happened before and it will happen again. It is the law of supply and demand. If Google is unable to provide relevant content that searchers demand, Google will become irrelevant. Look at the how the search engine landscape has changed over the past few years: AltaVista is no longer the leader, Infoseek no longer exists and others are barely resemble what they once were.

As for the commercial sites who have been battered by the Florida update here are some suggestions:

make your site relevant!
submit to other search engines (MSN, Inktomi, Lycos etc..)
pay for traffic (pay-per-click and pay-for-inclusion)
develop traffic from alternative sites
rely on traditional methods of advertising
promote your website in your signature line in newsgroups
promote your website on your business cards or on mailings
participate in industry specific directories
participate in vertical market pay-per-click the return on investment tends to be *much* higher though the traffic is significantly less

The bottom line is become proactive rather than reactive, stop whining about Google and find alternate sources of web traffic.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net

In The News:

SEO vs PPC: Which One Works Better? [Infographic] Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...

Comparing SEO to PPC Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...

Things you wanted to know about SEO (but were afraid to ask) Inside ImagingAs we noted last week, SEO is a real conundrum for small businesses wanting to derive maximum value from their websites. This week we ask Patrice Hugron ...

Google introduces campaign-level conversions on Google Ads PPC LandGoogle last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level. Until now, advertisers using ...

Global Pay-per-click (PPC) Advertising Market Outlook, Opportunities, Key Players, Trends and Forecast by 2025 Market Research GazetteAnalytical Research Cognizance shared “Pay-per-click (PPC) Advertising Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...

Pay-per-click (PPC) Advertising Market Excellent Growth 2019 : Top Key Players –Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha Market Research UpdatesPay-per-click (PPC) Advertising Market Summary 2019. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct ...

Pay-per-click (PPC) Advertising Market Emerging Trends, Technology and Growth 2019 to 2025 Worldwide MarketPay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher ...

Apply These 8 Tips to Improve Your Amazon Marketing Ads Small Business TrendsCheck out these important tips on Amazon marketing ads.

Google to accept PPC advertising from Swedish operators but not affiliates EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...

Smart Bidding in Google Ads: An Up-to-Date Guide Search Engine JournalHere's a four-step process for implementing Smart Bidding and best practices you can apply on your Google Ads paid search campaigns.

Nine B2B companies using clever PPC copy to target competitors EconsultancyTargeting your competitors with some clever PPC copy is one way to stand out in a crowded marketplace. Here are nine companies doing it effectively.

If you’re not remarketing keywords, you’re missing out Search Engine LandAs a small or medium sized business owner, you have been rocking it at PPC lately. You've got a few different campaigns running, you've developed a solid list ...

Pay Per Click Ppc Advertising Market Growing Demand 2019-2026 and Key Insights for Future Prospects TechZiffyThe report on 'Pay Per Click Ppc Advertising Market to 2023' provides a brief analysis of this industry dimensions, sales forecast and regional scope with the ...

Study: Pay-per-click (PPC) Advertising Industry 2019 Rising Trends, Share, Size, Global Demand, Growth Rate, Application and 2025 Forecast | Top Players are Google, Bing, Yahoo, Ask.com, AOL.com openPRGlobal Pay-per-click (PPC) Advertising market report researches the market size of Pay-per-click (PPC) Advertising industry, spots light on the need for the ...

Recently Trending Report on Pay-per-click PPC Advertising Market Overview with Qualitative and Quantitative analysis 2025|Google, Bing, Yahoo, etc Market Research LedgerNew study on Industrial Growth of Pay-per-click PPC Advertising Market 2019-2025: The report offers on exclusive analysis study of the worldwide Pay-per-click ...

Pay Per Click Ppc Advertising Market Archives TechnoBleakThe Pay Per Click Ppc Advertising Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...

Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click FinSMEsIf you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order ...

What to Expect From Your New PPC Agency Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...

The Top 7 PPC Strategies for 2019 Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...

CPA, The Canary in the SERP CIOReviewCPA, The Canary in the SERP By Bob Connolly, Digital Marketing Director, Midwest Dental - As the digital marketing director of a large dental *service* ...

INFIDIGIT Acquihires Promising Search Marketing Startup PPC Chef IndianWeb2INFIDIGIT, an up-and-coming search marketing agency, has acquihired PPC Chef, a Google AdWords services provider. With an impressive clients list that.

Call Tracking & Reporting: The 7 Most Important Metrics to Track Search Engine JournalProper call tracking and reporting are essential for your marketing strategy. Learn seven crucial call tracking metrics you need to know.

How to Get More Done: 9 Tips to Maximize Marketing Productivity Search Engine JournalThese actionable tips will help you focus on delivering the tasks needed to reach your marketing objectives and maximize your productivity.

Showcase Shopping ads will appear on Google Images, Discover and YouTube PPC LandGoogle this week announced that is bringing Showcase Shopping ads to Google Images, the feed on Discover, and soon YouTube. According to Google, the ...

How do you measure a good click-through rate (CTR) for PPC? ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...

TouchPoint DSP by dataxu integrates Triton Digital PPC LandTriton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu. Dataxu's customers ...

Top 7 PPC Strategies for 2019 Business 2 CommunityLooking for PPC tips and tricks to take your paid campaigns to the next level? I'm going to share my unicorn secrets for improving paid campaigns, and you can ...

Mitchell 1's SocialCRM Achieves Google Partner Status Tire ReviewThe Mitchell 1 SocialCRM shop marketing *service* has recently been named a Google Badge Partner. The certification recognizes expertise in managing ...

How to Use Google Ads for Account-Based Marketing Business 2 CommunityOver the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS ...

How to structure your Amazon Advertising account for success ClickZAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.

Amplifying Content to Target More Potential... Vertical MeasuresAmplification puts your *content* to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?

Bing Ads rebranded to Microsoft Advertising PPC LandMicrosoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it's a simple shift because clients and partners already know Bing ...

UK advertisers spend £13.44 billion on digital advertising in 2018 PPC LandIAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase.

Digital reaches 53% of the total ad spend in Australia PPC LandDigital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report ...

Gambling advertising via pay-per-click in Sweden Casino City Times23 April 2019. (PRESS RELEASE) -- Raketech, a leading online affiliate and *content* marketing company, would like to clarify certain aspects and its position in ...

Analytics cross-device conversions now available on Google Ads PPC LandGoogle this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device ...

5 Demand Generation Tactics That Work in PPC Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.

Pay-per-click (PPC) Advertising Market by Type, Stage, End-User Market MirrorMarketResearchNest.com adds “Global Pay-per-click (PPC) Advertising s Market Size, Status and Forecast 2019-2025” new report to its research database.

Google to launch tROAS bidding for app campaigns on Google Ads PPC LandGoogle today announced that will launch tROAS bidding on Google Ads. The new bidding will be available next month, for Google App campaigns on iOS and ...

8 Website Marketing Strategies to Start Implementing G2 CrowdThere are many steps to take once you've finished the website building stage, and at some point, you'll start thinking of how you're going to market your website ...

What Is PPC & How Paid Search Marketing Works Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

Microsoft Advertising launches Sponsored Products beta PPC LandMicrosoft Advertising today announced a new open beta for advertisers. The new open beta is for Sponsored Products, a new ad type in the US only that ...

Google to launch Gmail ads in DV360 PPC LandGoogle this week announced that Gmail Ads will soon be available through Display & Video 360, Google's DSP. Google says advertisers will soon (few weeks) ...

Leverage machine learning to optimize SEM performance Search Engine LandPPC Bidding Optimization has come a long way over the years! The bid calculation process for at-scale SEM programs has tons of moving parts and can be ...

A Complete Guide to PPC Ad Targeting Options Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...

93% of Facebook’s mobile advertising revenue is now mobile PPC LandFacebook this week reported the first quarter 2019 results and revealed that mobile advertising revenue represented approximately 93% of advertising revenue ...

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score) Search Engine JournalWant to improve your landing page experience? Focus on your users. Make them happy. Use these top tips to optimize your landing pages.

How to Prequalify Traffic with PPC Ads & Increase ROI Search Engine JournalHere are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.

A Complete Guide to PPC Ad Formats Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...

How to Develop Your PPC Strategy Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

Google launches a Bumper Machine to create 6-second videos from longer video assets PPC LandGoogle this week launched the Bumper Machine, a tool that generates six-second videos from longer video assets. Google says that producing a six-second ...

Google to support app-ads.txt on DV360 PPC LandGoogle this week announced that is working to support app-ads.txt, the ads.txt version for app, released by IAB Tech Lab in March, this year. The new ...

Case Study: Bolstering rankings for Scottish and Southern Electricity Network The DrumDog was brought on to work on revamping and making Scottish and Southern Electricity Network's website more efficient and better ranked in search engines.

Highest Pay Per Click Affiliate Program List In 2019 iLoungeAre you looking for the top PPC click affiliate programs list to use for 2019 and earn more as the affiliate and publisher? Here on this post, you will find the top ...

Welcome to the Golden Age of competitive research Search Engine LandRobert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he's calling the the Golden Age of competitive research. The competitive ...

PPC Remarketing Tips That Will Improve Your Campaigns [Infographic] Business 2 CommunityRemarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ...

Get more conversions by deconstructing your PPC ads Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...

Amplitude Digital Grows with Key Business Development Hire Life Pulse HealthUnited States, California, Los Angeles – 05-21-2019 (PRDistribution.com) — Amplitude Digital, a leading PPC and SEO search marketing agency, today ...

You’re Doing PPC Ad Tests Wrong – This Script Will Help Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.

The PPC “Dirty Secret” That No One Talks About Business 2 CommunityIf you've spent time in the PPC world, you know that performance-based marketing gets all the attention. After all, “performance” is what most clients want.

Pinnacle Holdings Trimmed Its Qcr Holdings (QCRH) Holding; Snow Capital Management LP Has Decreased Pilgrim's Pride (PPC) Stake By $1.71 Million CryptoCoinsTribunePinnacle Holdings Llc decreased Qcr Holdings (QCRH) stake by 0.41% reported in 2018Q4 SEC filing. Pinnacle Holdings Llc sold 446 shares as Qcr Holdings ...

Alphabet: A Sell As Challenges Are Looming Seeking AlphaWhy Google's last quarter foreshadows problems in the company's core online advertising business. The company's new 3A phone launch shows Google has ...

Wilson Field appoints head of sales and marketing Insider MediaSheffield-based turnaround and insolvency specialist Wilson Field has appointed a new head of sales and marketing.

Developing a Sustainable PPC Strategy: What You Need to Know Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

Parallel tracking for Google Ads display campaigns to become mandatory PPC LandGoogle last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become ...

5 Strategies for Customer Uploads in PPC Campaigns Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.

Six Tips For Effective PPC Advertising Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...

How Negative Keywords can help in driving PPC Ad Success? YourStory.comKeywords are the main aspects that help PPC ad campaigns to perform productively. Like positive keywords, negative phrases also have great significance in ...

5 Ways to Use AI to Make Your PPC Ads More Effective Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.

Pilgrim"s Pride (PPC) Reaches $27.67 After 7.00% Down Move; Profile of 2 Analysts Covering Hydrogenics (HYGS) The NBO NewsThe stock of Pilgrim's Pride Corporation (NASDAQ:PPC) is a huge mover today! The stock decreased 1.74% or $0.49 during the last trading session, reaching ...

Four top tips from search marketing experts The DrumWe asked four of Vertical Leap's experts for their #1 top tip in relation to search marketing. Here's what they came up with:

Using automation to boost PPC performance Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...

What You Need to Know About PPC Budgets & Bidding Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Should You Choose a PPC Agency or In-House PPC Management? Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.

Who still clicks on ads anyway App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.

The World's Most Successful Marketers are Doing These 8 Things Social Media TodayThe world of marketing has changed, and changed, and changed again during the fifteen years that I've been in it. But a few things have stayed the same, and ...

5 Surprising Ways Great Content & PPC Can Help Each Other Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...

PPC advertising: How retailers can dominate Black Friday in 2018 EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

4 Things to Do When Your PPC Campaign Isn’t Generating Leads Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.

How SEO and PPC advertising go hand in hand Marketing News Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

5 Less Obvious PPC Testing Ideas That You Should Try Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.

Do you still need a PPC tool with the new Google Ads? Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...

The Best Feature in the New Google Ads Editor: PPC Audits Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...

Three Reasons to Hit Pause on Your PPC Campaigns ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...

Sweden spanks Aspire Global for self-exclusion failures CalvinAyre.comSweden's gambling regulator slaps $321k penalty on Aspire Global subsidiary for allowing self-excluded gamblers to access online gambling products.

DV360 to buy ads.txt-only web inventory as default starting in August PPC LandGoogle this week announced that is changing the default settings from the Line Items in DV360. The change will have the option to buy only ads.txt-only web ...

MC’s indifference to solid waste may cause financial bleeding Times of IndiaLudhiana: Carelessness in implementing solid waste management is going to prove costly for the municipal corporation, as the Punjab Pollution Control .

Pros and Cons of PPC BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...

Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019 MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...

What is PPC? Startups.co.ukPPC (Pay Per Click) is a type of online advertising that requires advertisers to pay each time a user clicks on one of their online ads. The most common type of ...

7 Most Frequently Asked PPC Questions (And... Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...

How to Turn PPC Failure Into Success: 4 Lessons Learned Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...

3 Tips for Surviving 2019, the Year of Automated PPC Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.

Google introduces a new App Policy Center on AdMob and Ad Manager PPC LandGoogle this week introduced a new App Policy Center on AdMob and Ad Manager, the 2 tools used by publishers to monetize their apps. Google says the new ...

How The Law Niche Proves Expensive PPC Can Pay Off Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.

Stop Whining About Google!

Pay-Per-Click Advertising Pay-Per-Click Advertising