Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar > NetSparsh

Home
>
Pay-Per-Click Advertising
>
Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.

But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.

#1) Choose Relevant Keywords

While this SEEMS obvious, you'd be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can't see it from a searcher's point of view).

So for example if you're selling an e-book on how to make money buying foreclosures, don't bid on keywords related to stock trading. Yes, these both have 'money' in common but that is a WIDE net to cast - and a huge waste of your money.

Even when you bid on a keyword - make sure the description not only fits the keyword but matches what the searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.

You'll not only NOT make the sale - but you'll be making a non-customer for life, even IF they would have eventually bought your product.

#2) Choose Lots of Low-Cost Keywords

Unless you're Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on the keyword 'diet'. That's ok, you don't have to.

Think niche with your keywords and you'll find lots of low-cost related keywords - sometimes with absolutely no competition.

Now obviously these keywords are low cost because there are not a lot of searches on them (say 50-100 searches per month). But if you bid on a LOT of these keywords (say 200-300) that adds up to a lot of CHEAP traffic over time:

100 searches x 300 keywords = 30,000 searches and possible hits a month.

How do you find these low-cost keywords?

Use the keyword selection tool provided by most ppc engines to look up a main keyword. Then start from the bottom up to pick out related, low volume (less than 1000 searches a month) keywords.

Also, don't forget to use misspellings. So many people don't bid on misspellings that you can usually top positions quite cheap.

#3) Use Your Keywords In Your Title or Your Description or Both

Using your keyword in the description can double your click throughs, which means more interested prospects visiting your website.

You want the visitor to click on your link, only if they are really interested. Including your keyword in the title or description is a great way to weed out the tire-kickers from the sincere customers.

It reinforces the idea that YOUR website can give them what they are searching for - a sort of mirroring back what they typed, which breeds trust and likeability.

So those are several tips to helping you choose the right keywords for your pay per click campaign. Good luck and may your traffic (and sales) increase exponentially!

Kathryn O'Neill is contributing writer for Pay Per Click Advertising, a website helping you get the most for your pay per click dollars.

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead.com

In The News:

Website Traffic Sources: Which one is the most Important? CEOWORLD magazineGetting the right people in the door, whether a physical or a virtual door, isn't a walk in the park. There is no magic button you can push and traffic automatically ...

Are Your Landing Pages Built For PPC? Business 2 CommunityIf you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for ...

5 Free Online Courses for Digital Marketers Social Media TodayDigital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs. Even if you're past your very early startup days, and ...

SEO vs PPC: Which One Works Better? [Infographic] Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...

Why SMBs Should Use Paid Search MarketingProfs.comPaid search or pay-per-click (PPC) advertising is an effective way to drive search traffic quickly and consistently. Here's how it works and why small and midsize ...

Comparing SEO to PPC Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...

Study: Pay-per-click (PPC) Advertising Industry 2019 Rising Trends, Share, Size, Global Demand, Growth Rate, Application and 2025 Forecast | Top Players are Google, Bing, Yahoo, Ask.com, AOL.com openPRGlobal Pay-per-click (PPC) Advertising market report researches the market size of Pay-per-click (PPC) Advertising industry, spots light on the need for the ...

Pay-per-click (PPC) Advertising Market Excellent Growth 2019 : Top Key Players –Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha Market Research UpdatesPay-per-click (PPC) Advertising Market Summary 2019. Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct ...

The Top 7 PPC Strategies for 2019 Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...

Pay-per-click (PPC) Advertising Market Emerging Trends, Technology and Growth 2019 to 2025 Worldwide MarketPay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher ...

Apply These 8 Tips to Improve Your Amazon Marketing Ads Small Business TrendsCheck out these important tips on Amazon marketing ads.

Global Pay-per-click (PPC) Advertising Market Outlook, Opportunities, Key Players, Trends and Forecast by 2025 Market Research GazetteAnalytical Research Cognizance shared “Pay-per-click (PPC) Advertising Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...

If you’re not remarketing keywords, you’re missing out Search Engine LandAs a small or medium sized business owner, you have been rocking it at PPC lately. You've got a few different campaigns running, you've developed a solid list ...

10 Key Steps To Building A Great Small Business Website ForbesIf you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...

Pay Per Click Ppc Advertising Market Growing Demand 2019-2026 and Key Insights for Future Prospects TechZiffyThe report on 'Pay Per Click Ppc Advertising Market to 2023' provides a brief analysis of this industry dimensions, sales forecast and regional scope with the ...

Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click FinSMEsIf you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order ...

Recently Trending Report on Pay-per-click PPC Advertising Market Overview with Qualitative and Quantitative analysis 2025|Google, Bing, Yahoo, etc Market Research LedgerNew study on Industrial Growth of Pay-per-click PPC Advertising Market 2019-2025: The report offers on exclusive analysis study of the worldwide Pay-per-click ...

How to Optimize Your Paid Search Keyword List in 3 Steps Search Engine JournalWhen you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it.

What to Expect From Your New PPC Agency Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...

How to Use Google Ads for Account-Based Marketing Business 2 CommunityOver the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS ...

Is Display Advertising Good for Marketing? TAPinto.netHow Display Advertising is a Key Part of Your Digital Marketing Strategy.

Bing Ads rebranded to Microsoft Advertising PPC LandMicrosoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it's a simple shift because clients and partners already know Bing ...

5 Demand Generation Tactics That Work in PPC Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.

93% of Facebook’s mobile advertising revenue is now mobile PPC LandFacebook this week reported the first quarter 2019 results and revealed that mobile advertising revenue represented approximately 93% of advertising revenue ...

Microsoft Advertising launches Sponsored Products beta PPC LandMicrosoft Advertising today announced a new open beta for advertisers. The new open beta is for Sponsored Products, a new ad type in the US only that ...

Amplifying Content to Target More Potential... Vertical MeasuresAmplification puts your *content* to work, and generates real conversations that moves an audience through the customer journey. Are you using it effectively?

Digital reaches 53% of the total ad spend in Australia PPC LandDigital advertising represented 53.2% of the total Australian Ad Market ($16.6 billion) in 2018, the Australian IAB/PwC Online Advertising Expenditure Report ...

How to Promote Your Brand: SEO or PPC? [Infographic] Business 2 CommunityMarketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.

Things you wanted to know about SEO (but were afraid to ask) Inside ImagingAs we noted last week, SEO is a real conundrum for small businesses wanting to derive maximum value from their websites. This week we ask Patrice Hugron ...

Call Tracking & Reporting: The 7 Most Important Metrics to Track Search Engine JournalProper call tracking and reporting are essential for your marketing strategy. Learn seven crucial call tracking metrics you need to know.

Pay-per-click (PPC) Advertising Market by Type, Stage, End-User Market MirrorMarketResearchNest.com adds “Global Pay-per-click (PPC) Advertising s Market Size, Status and Forecast 2019-2025” new report to its research database.

Want to get your startup noticed? Here are 5 tips Zee BusinessStartups need to ensure they get a share of the limelight. Here is how they can do this to boost revenue.

Woodcraft receives Outstanding Growth Award | News, Sports, Jobs Parkersburg NewsPARKERSBURG — Woodcraft recently received an Outstanding Growth Award that reflects the success of its partnership with Adlucent, a digital marketing ...

Innovative Report on Click Fraud Software Market Growth and its Detail Analysis by Top Key Players- ClickCease, PPC Protect, PPCSecure, ClickGuard, Click Guardian, AdTector The Market Research NewsClick fraud software detects and/or protects against fraudulent clicks related to pay-per-click (PPC) advertising. These tools are used by advertisers to detect ...

Decentralized Brave Browser Could Threaten Google's Advertising Dominance BeInCryptoGoogle is an advertising behemoth with centralized control over user data and activity. Can decentralized browsers like Brave threaten Google?

How to Prequalify Traffic with PPC Ads & Increase ROI Search Engine JournalHere are five ways to use PPC ads to prequalify traffic, discourage users you don't want, and deliver better ROI for your campaigns.

What Is PPC & How Paid Search Marketing Works Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

A Complete Guide to PPC Ad Formats Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...

A Complete Guide to PPC Ad Targeting Options Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...

How to Develop Your PPC Strategy Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.

Prepare for launch: A crash course in Swedish iGaming The DrumIt's finally happened. After years of deliberation, the Swedish government has liberalised its stance on gambling and re-regulated the market. This has opened ...

Best Digital Marketers in Sydney Best in AustraliaBelow is a list of the top and leading Digital Marketers in Sydney. To help you find the best Digital Marketers located near you in Sydney, we put together our ...

The Online Marketer’s Definitive Rulebook for Live Chat Business 2 CommunityThree years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS ...

Get more conversions by deconstructing your PPC ads Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...

Media.net partners with White Ops to avoid bots PPC LandMedia.net this month announced it has selected White Ops' pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection. Media.net says ...

How Does Digital Marketing Impact The Consumer Decision Making Process? MarTech SeriesThe customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain ...

You’re Doing PPC Ad Tests Wrong – This Script Will Help Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

Developing a Sustainable PPC Strategy: What You Need to Know Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

Back to the Future Part IV: The Price-Fixing Paradox of the DNS CircleIDGenX-ers may remember spending a summer afternoon at the movie theater and seeing the somewhat corny but beloved antics of Marty McFly and Doc as they ...

5 Strategies for Customer Uploads in PPC Campaigns Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.

Six Tips For Effective PPC Advertising Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...

5 Ways to Use AI to Make Your PPC Ads More Effective Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.

Using automation to boost PPC performance Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

5 Less Obvious PPC Testing Ideas That You Should Try Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.

Should You Choose a PPC Agency or In-House PPC Management? Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...

What You Need to Know About PPC Budgets & Bidding Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.

Who still clicks on ads anyway App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...

5 Surprising Ways Great Content & PPC Can Help Each Other Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...

6 Real-World, Industry Examples of Business Intelligence Done Right G2 CrowdWe asked 6 business leaders to provide us with real-world examples of what business intelligence looks like in their industries. Here's what they said.

4 Things to Do When Your PPC Campaign Isn’t Generating Leads Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.

PPC advertising: How retailers can dominate Black Friday in 2018 EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

How SEO and PPC advertising go hand in hand Marketing News Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

The Best Feature in the New Google Ads Editor: PPC Audits Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...

Do you still need a PPC tool with the new Google Ads? Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...

AdMetv joins DPAA PPC LandDPAA this week announced AdMetv has joined its membership ranks. DPAA is a global, out-of-home marketing association. AdMetv is a place-based DOOH ...

Three Reasons to Hit Pause on Your PPC Campaigns ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...

What is PPC? Startups.co.ukPPC (Pay Per Click) is a type of online advertising that requires advertisers to pay each time a user clicks on one of their online ads. The most common type of ...

Pros and Cons of PPC BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...

7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.

7 Most Frequently Asked PPC Questions (And... Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...

3 Tips for Surviving 2019, the Year of Automated PPC Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.

Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019 MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...

How to Turn PPC Failure Into Success: 4 Lessons Learned Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...

SMM or PPC Marketing – Which One Should You Use? Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...

How The Law Niche Proves Expensive PPC Can Pay Off Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.

How to run a PPC campaign Startups.co.ukLearn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.

SearchCap: Google SEO, Bing Ads incentives & PPC Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.

PPC and Me: My Eye-Opening Pay Per Click Experience Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...

Forget me not: 3 steps to make your PPC ads more memorable Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?

7 Terms You Need To Know About PPC Marketing ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...

Top 3 New(ish) PPC Features to Increase Your Paid Search ROI Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.

What Does PPC Have to Do With Website Design? Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.

How to Use Life Event Targeting in PPC & Social Ads Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.

Boost Google Ads' Quality Score for PPC Success Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...

Why You Should Pair Programmatic Advertising with Paid Search Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

How Mastering the Art of PPC Yield Management Can Boost ROI Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.

3 Ways PPC and SEO Teams Can... Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.

How To Determine The Right PPC Advertising Budget Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...

How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts Business 2 CommunityPaid search can be a valuable channel for any inbound marketing strategy. From increasing brand awareness to driving higher traffic and sales conversions, ...

Google to accept PPC advertising from Swedish operators but not affiliates EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...

How do you measure a good click-through rate (CTR) for PPC? ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...

The Top 3 Pay-Per-Click Platforms Of 2019 – Plus, The Top 34 PPC… Virtual-Strategy Magazine"Businesses that need to fulfill an immediate goal, such as a fast lift in website traffic or campaign awareness, will benefit immensely from PPC ad campaigns.

6 Tips to Improve Your PPC Landing Page Experience (& Quality Score) Search Engine JournalWant to improve your landing page experience? Focus on your users. Make them happy. Use these top tips to optimize your landing pages.

5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them Search Engine JournalIs your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.

How to Do PPC Keyword Research in 2019 Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Pay-Per-Click Advertising Pay-Per-Click Advertising