Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.

Pay Per Click search engines are one of the most effective tools you can use to bring quick targeted traffic to your site. With pay-per-click search engines, you pay every time a visitor clicks on your link, anything from a few cents to a few dollars. Lets say you have a site that sells camping gear and you want to rank in the top ten in the search engines for the term camping gear. To be ranked in one of the top ten spots in the free search engines, you'd probably be looking at several months' minimum, if ever. But in the pay-per-click search engine you can grab a top ten spot anytime you want. That's because all you have to do is see how much the person who has the position you want is paying per click, and simply outbid them by paying one penny more. Then when your potential customer searches for the term camping gear your link will show up as one of the top 10 listings on the search results page. Each time someone clicks on your link, you'll pay however much you have bid for that position.

The advantages of bidding on keywords with pay per-clicks are that you get highly targeted advertising, because you only pay when someone actually clicks through to your site. Your listing get posted quickly and you can start profiting from increased traffic almost immediately. In order to be in one of the top ten positions, all you have to do is outbid your competitors, which is only a matter of a penny more per click.

Done right, pay-per-click advertising can be very profitable and to help you ensure your campaigns are profitable avoid keywords that are too general. General keywords will attract a lot of traffic but drive up the cost of your pay per click campaign and convert very few visitors to sales because general search terms aren't specific enough or in very high demand. Try using keyword phrases, two or three words that pertain to your business. Use any search term suggestion tool and put in your keyword. The results will show your term, how many times it has been searched and also show many different variations. Try to pick one that is more specific to what you're trying to advertise using two or three words. That will lower you're cost and be more targeted. The money you save by doing this will enable you to bid on more keywords and you can still get the same exposure without competing for the expensive terms.

About The Author

Kevin O'Hara

President and owner http://www.buzzseek.com.

[email protected]

In The News:


Small Business Trends

10 Facebook PPC Tips to Make Your Life Easier
Small Business Trends
Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook's ...

and more »

Search Engine Journal

How Your Small Company Can Compete Against Big Brands in PPC
Search Engine Journal
While you may not be in a position to buy full page print ads in national newspapers or produce commercials for TV, pay-per-click (PPC) marketing is a channel that still allows small advertisers to play on the same field – if they know how. In this ...


Forbes

The Four Most Popular Myths About Paid Advertising: Debunked
Forbes
To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It's a big reason why my co-founder and ...


Search Engine Journal

Top 8 Ideas to Optimize Your PPC Performance
Search Engine Journal
PPC optimizations are essential to sustain or improve your paid search advertising campaigns' performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that ...

and more »

Small Business Trends

Wondering How to Make Your PPC Rock? Read This
Small Business Trends
Ad fraud is a reality that SMBs must understand and protect themselves from. Business losses from ad bot fraud are expected to reach a staggering $16.4 billion in 2017, and it's only going to escalate from there. The Wall Street Journal reported that a ...


Search Engine Journal

The 10 Most Important PPC KPIs You Should Be Tracking
Search Engine Journal
Quality score is the most elusive KPI amongst PPC advertisers. It is a metric created by Google that tells them how relevant your ad content is, using metrics like CTR and other performance variables like landing page experience. Advertisers find it ...

and more »

Search Engine Journal

How to Choose the Best Landing Page for E-commerce PPC Campaigns
Search Engine Journal
These are all vital to pay attention to, but they're only one-half of your campaign, the half that's focused on getting people to click on an ad that brings them to your website. But, they miss the second half of the campaign: what happens once they're ...


Marketing Land

7 killer ad tips for YouTube & video
Marketing Land
You spend a lot of time, energy and advertising dollars in PPC search and social. Plus, your sales team is out there. Yet most website visitors leave without taking any of the actions you'd like them to take β€” either they aren't ready, or you didn't ...

and more »

Effectiveness of search engine advertising receives too much credit
Rochester Business Journal
A savvy marketer might run a television commercial that builds awareness and triggers a search, a PPC ad that reinforces the message and provides an incentive to click, and finally a cohesive and compelling landing page that converts the prospect to a ...


Search Engine Land

Google Attribution: Is Google stepping in because no one else would?
Search Engine Land
If you're a PPC professional and you've worked for a high-tech startup, you've probably noticed that. In a fight for resources, say the proponents of spontaneous word of mouth, shouldn't product win? Is advertising truly a β€œtax for being unremarkable ...

Google News

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is... Read More

Price Your ClickBank Products for Maximum Profit

Choosing the right price for your digital products is one... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?The Untold Secret Of Pay... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More