ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's going to be a runaway bestseller. More than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may very well achieve all of these objectives with your product launches.

But, beware of a characteristic of the ClickBank system that may throw these aspirations into jeopardy - the 90-day refund rule.

Most merchants agree that ClickBank's rock-solid refund policy adds a great deal of credibility to their sales pitches, enabling them to make sales to even the most wary of online shoppers. The hassle-free refund procedure is also the key factor behind ClickBank's exceptionally low chargeback rate. ClickBank customers have no need to ask their banks for chargebacks, so ClickBank keeps its merchant account in good standing and we merchants all save money on chargeback penalties.

But, despite its attractions, the ClickBank refund rule is also a source of blatant abuse by a minority of dishonest buyers.

However good a product may be; however much your genuine buyers love it, there will always be a small percentage who ask for refunds. Don't be disheartened. In most cases, this is not a reflection on your product or your competence as a merchant. It is simply an exploitation of the ClickBank refund system to get something for nothing.

Around 5% of my ClickBank sales result in refunds and, judging by my discussions with other merchants, this figure appears to be about average. I have numerous glowing testimonials from satisfied customers, but there is still the occasional buyer who is, seemingly, impossible to please. Ironically, I have never yet issued a refund to a buyer who has offered a reason for being dissatisfied. Is this normal? It suggests to me that the problem lies not with the product, but with the morals of the buyer.

With the purchase of a digital product you can, if you choose, keep the product and get your money back. Online theft just doesn't get any easier than this.

ClickBank's merchant community has suggested various ways to tackle this problem. The most popular idea seems to be that ClickBank should introduce a rogue customer list, identifying serial refunders by their prior purchasing activity. Of course, the list would be confidential - merchants would simply need the option to specify whether they accept purchases by buyers in this category. This solution is not without its own problems, especially the challenge of accurately identifying buyers from one purchase to the next. With multiple credit cards and multiple email addresses, it is relatively easy to bypass the banned list, simply by creating a new online persona. But, at least this initiative offers hope of a solution to the problem.

So far, ClickBank has not announced on any plans to update its refund policy or introduce controls to protect its merchants from this type of fraud. Until something changes, merchants need to adopt a pragmatic attitude to the dilemma of sham refunds. As frustrating as it may be to see our profits willingly handed over to fraudsters, we should remember that the reassurance offered by the refund system probably pays us dividends many times greater, in the form of increased sales.

About The Author

Copyright © Tim Coulter. All rights reserved.

Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.

He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.

http://www.clickbankrevealed.com/

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Journal

Targeted Automobile Advertising: The Next PPC Frontier
Search Engine Journal
Another untapped opportunity for targeted automobile advertising is that it can work hand in hand with your PPC strategy. In general, radio ads are designed to target a large and diverse audience, while SEM is aimed at connecting advertisers with ...


BBN Times

How does Pay Per Click Work?
BBN Times
PPC (pay-per-click) is a marketing strategy carried out on the Internet through SEO (Search engine Optimization) with a budget that is set for advertisement campaigns. There are millions of businesses that indulge in pay per click advertising on search ...
New to Advertising? Ultimate Guide for You!ADOTAS
5 Reasons Your Facebook Ads Aren't Converting & How to Improve ThemSearch Engine Journal

all 4 news articles »

PPC Land

Adjust launches 2nd version of Global Benchmarks for app advertising
PPC Land
Adjust yesterday launched the second version of Adjust's Global Benchmarks, a tool where advertisers can see Adjust aggregated data of over 7,000 apps. Adjust's Global Benchmarks 2.0 new metrics included on the new version are Click Through Rate ...


Search Engine Journal

How to Combine SEO & PPC for More Powerful Results
Search Engine Journal
Some websites do not use ads initially, choosing to concentrate all efforts on SEO strategies instead. When they finally decide to begin a PPC campaign, a list of organically converting keywords will already be at hand. It is never too late to combine ...


PPC Land

Webinar: Artificial intelligence and the future of data-driven advertising
PPC Land
On November 21, at 15:00 CET, 14:00 GMT, 09:00 ET, Adform is hosting a webinar about artificial intelligence and the future of data-driven advertising. The webinar is presented by Jochen Schlosser, Chief Strategy Officer at Adform. Jochen Schlosser ...


BBN Times

Pros and Cons of PPC
BBN Times
Unlike SEO, PPC gives instant results. All you have to do is create an account, create ads, bid on relevant keywords and direct them to a relevant landing page. Then you have to wait for a visitor to click on your ad. However, there is no certainty ...


SMM or PPC Marketing – Which One Should You Use?
Business 2 Community
PPC (Pay-per-click) advertising involves placing adverts across the internet that people click on and arrive at your website. The most common PPC campaigns are through Google Adwords where you pay the search engine to show your ad when a user enters ...


Search Engine Land

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Search Engine Land
Chances are, your answer would sound like a game of martech MadLibs. You're using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your ...


PPC Land

Spain: digital ad spend grew 9% in 2017
PPC Land
The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising.


Vertical Measures (blog)

Google Ads Strategies: Driving Quality Leads in a Hurry
Vertical Measures (blog)
His experience is in programming, PPC, SEO, social media and inbound marketing. As a member of the Paid Media team, he's excited to help customers realize their business goals. His analytical mindset and marketing background is an asset to VM. Yet, his ...

Google News

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

PPC Advertising Explained

Advertising on the Internet has always been a bit of... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More