Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.

1. Quick Overview

Pay-Per-Click (PPC) Search Engines are built on the similar principle as auctions. The difference is that you bid on keywords -- terms people use when they search for stuff on the internet.

The concept of PPC bidding is rather simple: you buy (= bid on) keywords that relate to your product. The highest bidder gets placed at the top of the search results, the second highest bidder gets the next listing and so on. Every time someone clicks through to your website, you pay the amount you bid on that particular search term.

Advertising with PPC search engines basically gives you three key advantages:

? Cheap and Highly Targeted Traffic

With bidding on keywords that relates to your product or service, you actually pre-qualify the type of visitors you wish to attract. You determine how much you are willing to pay (bid) for the click and you only pay when someone clicks on your ad. This implies that PPC search engines can cheaply direct qualified visitors to your website.

? Fast Exposure, Immediate Profits

Traditional search engines usually take few weeks (sometimes even months) to list your website. If you are having problems to get your website indexed by search engines or if you would like to get a quick results from the search engines then PPC is the best alternative. Most of PPC search engines will set your website live within a couple of hours (maximum few days) and the impact on your site traffic and sales is practically immediate.

? Guaranteed Top Position

Search engine optimisation is the classic method of getting your website on the top of search results for free. Simply said, the process of optimisation involves choosing keywords that are directly related to your website and placing them meaningfully within your pages. However, as easy as this sounds, for an average webmaster this is usually a quite daunting task without any guarantee on the success. This again brings me to PPC as the best solution to gain high rankings on the search result list. Often, by spending just few cents per click, your website can get to the top three positions within 24 hours!

The best-known and most popular PPC Search Engines are Google AdWords (www.google.com/ads) and Overture (www.overture.com). Advertising with those two industry leaders will get your website lots of exposure and traffic. Furthermore, top 3 listings in Google AdWords and Overture appear on an extensive network of sites (including Yahoo!, MSN, AltaVista, Excite, and many others) so you can reach up to 80% of all active Internet users. However, at the same time be prepared that their top listings tend to be rather expensive and you need to pay quite a bit.

Generally, the more popular keyword you choose for bidding the higher is the price. You can start your bid from 1 cent per click and finish paying $5.00 (or more) for very competitive keywords.

2. Designing Successful PPC Campaigns

The golden rule of PPC bidding is: "Attract highly qualified buyers and keep your bids as low as possible". Since you are paying for each single visitor landing on your website obviously you wish to maximize the effectiveness of your PPC campaign. Let's take a look at some basic guidelines to help you optimise your campaign and ensure your ROI:

? Determine your bid cost

The calculation of the bid cost (also cost per click) requires a rather complicated formula. For the purpose of this article I mention just a baseline that helps determine how much you can afford to bid:

  • Firstly, you need to know the conversion rate of your web site. That means how many unique visitors you need to close one sale. For example, if you need 50 visitors (= clicks) to close 1 sale then your conversion rate is 2%. If your bid is 10 cents per click than one sale has $5 of bidding cost.

  • Secondly, you need to know your profit margin. If your profit margin is high enough to justify the cost you can consider increasing the bid and getting a higher position for your ad. This way you may increase the number of clicks through your website and acquire more sales.

  • Finally, calculate if the extra sales justify the extra cost and adjust the bid accordingly.

? Focus on highly targeted keywords

As mentioned earlier, PPC Advertising can deliver cheap and highly targeted traffic to your website. To use this advantage to your benefit it is important to choose wisely the keywords you wish to bid on. The key is to be specific. For example, instead of bidding on "skin care" you can consider bid on "anti ageing herbal treatments". More targeted keywords attract more qualified buyers. It is easier to convert them into paying customers because they found exactly what they were looking for. This strategy is also a big money saver -- more specific keywords tend to be less expensive than the general ones everybody is biding on.

? Customize your advertisements

You will attract more attention from qualified buyers by writing ads specifically for each of keywords you bid on. Speak directly to the type of visitor you want to serve. For example, instead of writing an ad for "pies" you can write "home made meat pies".

When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.

? Use less popular PPC search engines

Overture and Google AdWords are clearly the PPC market leaders. However you can still benefit from the less popular ones such as:

  • FindWhat http://www.findwhat.com

  • Espotting http://www.espotting.com, (biggest PPC engine in UK and European market)

  • 7search.com http://www.7search.com

  • Kanoodle.com http://www.kanoodle.com

  • Enhance Interactive http://www.enhance.com

  • Sprinks http://www.sprinks.com

Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not get the same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.

? Choose the best position for your advertisement

To be listed first on the search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money at the same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.

3. Managing PPC Advertising Campaign

You have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.

The key to managing the desired position is to adjust your bids correctly in accordance to the PPC market conditions. It's like monitoring shares on the share market -- to get the best deal you need to constantly watch prices and react immediately to any change.

The main factor influencing the price of the bids and your position are your competitors. Let's make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 at the most effective cost.

(a) Maintain Target Position

Your aim is to target the position #3 however your ad appears on the position #10. Knowing that the current holder of the position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive up the keyword prices so be aware you don't cross the limit of spending $1.00 per click.

(b) Remove Bid Gaps

Overture defines the bid gap as "the difference between the amount you are currently paying for a click and the minimum you could be paying to still remain above your next highest competitor in the search results."

For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!

(c) Control your Maximum Cost per Click

As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions where the bids are over your $1.00 limit. Wait till the price falls under $1.00 to prevent any possible losses.

To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don't have to be alert 24/7.

The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:

  • The ability to create and identify targeted keywords and phrases that convert leads in sales.

  • The ability to set the maximum amount your want to bid.

  • The ability to fix bid gaps so you don't pay more money than is necessary

  • The ability to set your desired position.

  • the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.

  • The ability to monitor competitor's activity by checking competitors ranking and current bids.

If you would like to download a demo version of bid management software, there is one available for free at website http://www.keywordbidmaximizer.com/bidmaximizer. It will help you to better understand the whole process of designing and maintaining PPC campaigns so you always manage to cost-effectively allocate your budgets and increase your revenue.

Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website's success with PPC advertising.

About The Author

Ivana Giardi is Marketing Director at Apex Pacific, developer of smart internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, visit Apex Pacific at www.apexpacific.com or email Ivana at [email protected].

In The News:

Profit-Driven PPC Management in Practice  Search Engine JournalProfit-driven optimization is the most advanced and ultimate goal of budget and bid management. Here's how to optimize your PPC campaigns for profit.
Three reasons PPC campaigns fail that nobody seems to care about  Search Engine LandGoogle “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don't worry, they'll tell you. It's “quick and ...
Pay-per-click (PPC) Advertising Market Size Report Predicts Healthy Growth with Demand from Emerging Sectors: Market Size Study Report  Industry Stats NewsThe Pay-per-click (PPC) Advertising Market Report provides key strategies followed by leading Pay-per-click (PPC) Advertising industry manufactures and ...
Heard from Google, the biggest trends impacting PPC are privacy and automation  Search Engine LandWe're now well past this year's Google Marketing Live event which was hosted in June in San Francisco. By now you've most likely heard about all the latest ...
What Do We Understand By Google PPC Quality Score?  Shout Out UKWe cannot just jump into the topic related to the google PPC quality score; it is important that we make sure that people know what a quality score is. This article ...
Travel marketing: 4 tips for PPC marketing  The DrumWith Google becoming a one-stop travel planning and booking tool, marketers have to fight harder to get their brands seen by holidaymakers. Paid advertising is ...
7 Hidden PPC Features You Probably Don’t Know About  Search Engine JournalCheck out these seven PPC features that fly under the radar and are generally hidden within Google Ads and Microsoft Ads campaigns.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Amazon’s got a PPC lock on “Prime Day”  Search Engine LandAmazon's (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to ...
Here's How to Solve the SEO vs. PPC Debate in E-commerce  Social Media TodayEvery marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there's a general answer, but it really depends on ...
Are you on the wrong platform? Paid search vs. paid social  Marketing LandWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...
How to Optimize Your PPC Keyword List  Business 2 CommunityIn 2017, Google Pay-Per-Click ads claimed around 78% of all search ad revenue. That just goes to show that if you're looking into starting PPC for your SaaS ...
Pay-per-click (PPC) Advertising Market 2019 Strategic Assessments – Google, Bing, Yahoo, Ask.com  Market Research HeadlinesGlobal Pay-per-click (PPC) Advertising Market Size, Status And Forecast 2019-2025. The report presents an opportunity to unlock comprehensive insights with ...
Google Ad Manager: What Small Businesses Need to Know  Business News DailyLearn how Google Ad Manager can help you easily promote your small business online.
PPC: When Conversions Are Not Everything  Business 2 CommunityIf you've spent any time running a marketing campaign, you understand that there are different stages a potential customer will pass through on their way to ...
Top PPC SEO Agency Awards Issued for the Month of June by 10 Best SEO  Yahoo FinanceFinding the best PPC SEO agency is not an easy task, especially for a small business or an entrepreneur that is often busy with the essentials of the job.
Pay-per-click (PPC) Advertising Market Is Booming Worldwide | Bing, Yahoo, Google, DuckDuckGo  Market News ReportsHTF MI newly added the Global Pay-per-click (PPC) Advertising Market Study that gives meticulous investigation of current scenario of the Market size, share, ...
Automation layering: How PPC pros retain control when automation takes over  Search Engine LandBy replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations ...
PPC and machine learning: Where do we draw the line on automation?  Search Engine LandOne of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of ...
Agency Pros Detail 13 Top Features Of An Effective Pay-Per-Click Landing Page  ForbesAgencies can spend hours crafting an eye-catching and engaging pay-per-click (PPC) ad, but if the connected landing page isn't well-designed, then they may ...
5 Non-Spammy Link Building Tips that Work  Search Engine JournalThe bright side of a new link building project is you don't have to burden yourself with old-school SEO. Throw on a leather sportcoat, put on the business suit.
'Merchants should adopt a multilayered advertising strategy:' CEO of Stack Influence  Tamebay"Merchants should avoid putting their eggs in the Amazon basket" is the advice chief executive officer of Stack Influence gives to marketplace sellers.
Why Last-Click Attribution Is Killing Your PPC Performance  Search Engine JournalUsing automation in your paid search campaigns? Last-click attribution might be killing your PPC performance. Here's what you can do about it.
Has Your Self-Storage Business Lost Its SEO Edge? Here's How to Get It Back  Inside Self-StorageTwo years ago, my company dominated page one of Google search results whenever someone searched for “Cleveland TN self-storage.” In fact, our three ...
Outbrain partners with Evolve Media  PPC LandOutbrain yesterday announced it did a partnership with Evolve Media. The publisher will use Outbrain's Smartfeed and Outbrain's native advertising. “We're ...
Facebook expands the info on “Why am I seeing this ad?”  PPC LandFacebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ...
Pay Per Click Ppc Advertising Market 2019 : Industry Size, Share, Trends and Opportunities  TechnoBleakAccording to Latest Research, Pay Per Click Ppc Advertising Market has witnessed Revolutionary Growth in Global Market and is projected to reach new levels ...
Los Angeles based People are Preferring Hypewell for its Excellent Digital Marketing, Google Adwords, and PPC Advertising Services  Bigtime DailyHypewell is becoming a big name in Los Angeles for providing excellent digital marketing, Google Adwords and PPC advertising services. The digital marketing ...
Amazon Prime Day: How small businesses can compete with large manufacturers on this day  eSellerCafeAmazon Prime Day has become a phenomenom and Jake Schwarzbaum from Velocity Sellers has some great tips how to compete on this day.
Restaurants believe digital channels more important than consumers say they are  Search Engine LandRetauranteurs are more likely than restaurant patrons to say digital marketing channels and reviews influence customers' restaurant choices. Restaurant point of ...
Pay-per-click (PPC) Advertising Market 2019 – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 - Press Release  Digital Journal"Pay-per-click"This report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals ...
The Top 25 Web Design Companies from Around the World, According to DesignRush  BenzingaNEW YORK, July 18, 2019 /PRNewswire-PRWeb/ -- DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top local and global ...
Google to introduce detailed ads.txt reporting and to change Active View Viewable Time in DV360  PPC LandGoogle is changing the Authorized Seller State dimension values on DV360. The change will happen in August and September. Old values are Authorized, ...
Remarkable Growth for Search Marketing Software Market 2019-2025| Top Players SEMrush, AWR Cloud, KWFinder.com, WordStream, Moz, SEO Book  Market ExpertSearch marketing software is designed to perform search engine marketing processes. Automate repetitive tasks while streamlining workflows for greater ...
GOOGLE SERVICES  WCBMUtilize keyword research, PPC advertising, and 3rd-party review site management to be the top-ranked business when customers search on Google. Rankings ...
Tag: Pay Per Click Ppc Advertising News  TechZiffyThe Pay Per Click Ppc Advertising Market report published and promoted by WMR draw out historical, existing, and forecast valuation of the Pay Per Click Ppc ...
IPA expecting 1.1% growth in 2019 for the marketing budgets in the UK  PPC LandLatest Bellwether data, released yesterday by IPA, show that there is a stalling of growth of the available marketing budgets. IPA says that prior hopes of a ...
People's Party board in a Winnipeg riding quits over concerns about racism  CBC NewsThe entire People's Party of Canada board in a Winnipeg riding has resigned in disgust over the upstart party being taken over by racists, anti-Semites and ...
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
Blood Bank Management Software Market by 2019 Types, Applications, Drivers, Risks, Opportunities, Size, Shares, Countries, Revenue  Boston Life NewsGlobal “Blood Bank Management Software Market” attempts to offer significant and thoughtful insights into the existing market situation and the developing ...
Former Tory candidate Mark King named People's Party of Canada candidate  My North Bay NowA week after saying he was removed as the Conservative candidate for Nipissing-Timiskaming, comes word that North Bay city councillor Mark King is now the ...
Pay-per-click (PPC) Advertising Market – Major Technology Giants in Buzz Again  News Tech MarketsA new business intelligence report released by HTF MI with title “Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2019-2025” has ...
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
PPC is on the brink of collapse | Business  www.ekathimerini.comPublic Power Corporation is in a state of emergency, with the utility's management currently engaged in a desperate effort to secure 300 million euros in cash in ...
Hypewell is Getting Highly Popular in Los Angeles for its Digital Marketing Services  Bigtime DailyHypewell is emerging as a popular digital marketing and advertising agency in Los Angeles. It has made its name for promoting its business through Google ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
PPC admits to money problems | Business  www.ekathimerini.comThe management of Public Power Corporation is seeking ways to improve the picture of its financial results. In a statement on Thursday it effectively confirmed ...
Cuebiq launches a Consent Management tool  PPC LandCuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable ...
It may surprise you: Pilgrim’s Pride ,(NASDAQ: PPC)  NyseNewsAnalystOn Thursday the shares-rate of the Company Pilgrim's Pride, PPC Stock exchange NASDAQ, is an exciting player in the Consumer Staples. Analyst Summary Of ...
How to Use Technology to Optimize, Automate & Win  Search Engine JournalHere are six ways technology can help paid media newcomers and veterans optimize, automate, and win with their paid media campaigns.
Antitrust regulators are using the wrong tools to break up Big Tech  QuartzIt's a nerve-wracking time to be a Big Tech company. Yesterday, a US subcommittee on antitrust grilled representatives from Amazon, Google, Facebook, and ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Burnaby's PPC candidate just released another awkward DIY campaign commercial (VIDEO)  Daily HiveRocky Dong, who is hoping to represent the federal riding of Burnaby-North Seymour for the Peoples Party of Canada (PPC), is back with a new video.
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
Cause and effect: PPC's financial woes | Business  www.ekathimerini.com“Every person has a role; the role of Mr Panagiotakis is to present his thoughts and proposals on the best handling of issues pertaining to Public Power ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
SEO Junior Consultant job, Johannesburg, Kyalami  Bizcommunity.comA digital marketing company in Kyalami, Johannesburg, is looking for an SEO consultant.
Digital Marketing Manager  BethesdaMagazine.comOverview. Federal Realty Investment Trust is a proven leader in the ownership, operation, development and redevelopment of premium retail real estate in the ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
Tell us: What would you ask People's Party of Canada leader Maxime Bernier?  Yahoo StyleYahoo Canada will be talking to Maxime Bernier and we want to know what questions you have for the leader of the People's Party of Canada (PPC).
Lessons learned from Prime Day: Capitalising on halo effect to bag sales  TamebayMerchants should consider the halo effect as a peak season akin to Black Friday and Cyber Monday. The key is to plan for the halo effect in advance.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
PPC slowly recovering after rapidly declining earnings  CitizenIn a presentation of the results on Friday morning, management proved that it had the courage to admit to past mistakes and take tough decisions to fix things.
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
OneTrust raises $200 million and is now valued at $1.3 billion  PPC LandOneTrust this week closed an investment of $200 million led by Insight Partners. In the Series A investment, OneTrust is valued at $1.3 billion. OneTrust was ...
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
How to check why PPC performance changed  Marketing LandThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the ...
Peet (ASX:PPC) Trading Down 0.9%  Slater SentinelPeet Limited (ASX:PPC) shares traded down 0.9% on Wednesday . The stock traded as low as A$1.14 ($0.81) and last traded at A$1.15 ($0.82), 179772 shares ...
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
7 Most Frequently Asked PPC Questions (And...  Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...
What Does PPC Have to Do With Website Design?  Search Engine JournalIf you're relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, ...
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
Multilingual PPC Services  AccuraCastMultilingual online advertising in all major languages. Get search expertise and local know-how to effectively reach audiences in multiple languages.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
SEO vs PPC: Which One Works Better? [Infographic]  Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
Build your PPC campaigns with this mini campaign builder script for Google Ads  Search Engine LandNeed to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and ...

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More