![]() |
|
![]() |
|
![]() |
|
![]() |
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
How It Works
To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.
By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.
When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.
Applying The Headline
When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.
One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale". Do you see the difference between the two headlines and how specific the second one was?
Applying The Description
As far as the description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.
Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked the second description!
The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.
On the other hand, the second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".
To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.
About The Author
Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.
What are PPC Search Engines?PPC Search Engines are search engines... Read More
Hi, my name is Darryl Power and I have been... Read More
Advertising on the Internet has always been a bit of... Read More
You may already have heard of this method to get... Read More
One of the hottest ways to sell affiliate products is... Read More
Dear friends,Google, the most populated search engine on the Internet,... Read More
It is really frustrating, is it not, to log into... Read More
I recently made a critical mistake in my progression towards... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
As you probably know, Google Adwords is a pay-per-click solution... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
Google Adwords is a great tool! Careful use can lead... Read More
Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
Why do some companies bid on keywords for products they... Read More
Google AdSense is easy to install on a web page... Read More
You got your website, you got your AdSense account, you... Read More
Forbes magazine has reported that pay per click ad sales... Read More
Google's AdSense program is a proven money-maker that has enriched... Read More
I often get asked what the secret is to making... Read More
The biggest stumbling block for most home business owners is... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More
As an AdSense sponsoring web site, your goal is to... Read More
Businesses are starting to look closely at the long-term benefits... Read More
Pay per click marketing is one of the simplest and... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
With Google Ad Words . . .When a person searches... Read More
A "dollar and a dream," is all you need said... Read More
There is no question that you can make some good... Read More
Have you received your check from Google? If you own... Read More
If you are already running Adsense on your site, you... Read More
Submitting your website to the Search Engines today may seem... Read More
You may not realize it, but in the next few... Read More
I've been working with Google's Adsense program for a while... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
Watch out for a shift in the pay-per-click (PPC) industry,... Read More
Webmasters know that Adsense generates a sizeable source of additional... Read More
In 2003 I was accepted by Google into their AdSense... Read More
If you want to make money online with a work... Read More
Web marketing has taken on many different shapes during the... Read More
Your probably reading this article because you use Google Adwords... Read More
How?Dead easy.I implemented this tactic myself yesterday on one of... Read More
One of the common issues that marketers face when using... Read More
4. Write an attractive ad - you have a very... Read More
How I Boosted My Monthly AdSense Profits from... Read More
If you have visited any of the affiliate-related websites or... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
First, go to google and type "dan kennedy" into the... Read More
Pay-Per-Click Advertising Pay-Per-Click Advertising |