Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How To Screen Your Visitors When Using Pay Per Click Advertising > NetSparsh - Viral Content you Love & Share

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

How It Works

To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.

By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.

When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

Applying The Headline

When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.

One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale". Do you see the difference between the two headlines and how specific the second one was?

Applying The Description

As far as the description goes, you have a little more to work with, unless you are using Google's Adwords. Google's Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.

Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products. Join for Free!" I hope you picked the second description!

The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.

On the other hand, the second description, "Snowball in cash by promoting marketing info-products. Join for Free!" is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".

To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.

About The Author

Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 - $270 per sale http://www.ElitesMarketing.com/assoc/.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.


Telegraph.co.uk

Why you should use SEO and PPC together
Telegraph.co.uk
For specialists in online marketing, and by proxy for anyone who comes to them for help, the most important reason for always running, at the very least, one PPC campaign is that without spending a bit of money with Google Ads, the most valuable tool ...
11 Killer PPC Tactics Every Marketer Needs to KnowBusiness 2 Community

all 2 news articles »

Vertical Measures (blog)

7 Most Frequently Asked PPC Questions (And Answers)
Vertical Measures (blog)
Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still ...


Forbes

Selling The Resident Experience: Five Tips On Marketing To Gen Zers
Forbes
Using data combined with search engine optimization (SEO) to drive pay-per-click (PPC) ads, properties are proactively targeting residents prior to need, retargeting after website visits, then utilizing data targeting experiences important to the renters.


London Loves Business

Top 5 digital marketing courses that can earn the highest paid jobs
London Loves Business
If you want to build your PPC and digital marketing skills, PPC University is an online learning resource created by WordStream. The company has access to various accounts that are spending dollars on PPC advertising, and moreover, they have helped a ...


3 Ways PPC and SEO Teams Can Collaborate
Vertical Measures (blog)
For all non-brand search queries, organic listings had a 3% click-through rate, but when a paid ad was present, organic click-through rate increased by 23%! If you're averaging 100,000 organic clicks a month, that's an incremental 23,000 visitors you ...

and more »

Business.com

5 Ad Budgeting Tips for the Upcoming Holiday Season
Business.com
Your advertising budget will also depend on your past efforts. If you have great historical data, you can spend less on advertising, whereas if you're new to online pay-per-click ads, you'll need to spend more money so you can test a variety of audiences.

and more »

Entrepreneur

5 Reasons Why Businesses Should Invest in Google AdWords
Entrepreneur
With pay-per-click advertising, you only pay for the keywords you strategically bid on. For example, if I'm a plumber and want to generate new leads for "plumbing companies near me," I can bid on just those keywords and I'll only get charged when ...

and more »

PPC Land

Integral Ad Science (IAS) is now able to measure campaigns on Snapchat
PPC Land
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys, IAS announced this week. According to IAS, measurement was successfully tested for 6 months.


Search Engine Journal

5 Effective Ways to Reduce Your Google Ads CPA
Search Engine Journal
To actually lower or reduce the cost it takes to acquire a new customer in Google Ads, PPC marketers need experience. In lieu of experience, you'll need to read on if you're hoping to spend less on PPC customer acquisition next month. So let's get into it.

Google News

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

Two Imperative Keys For Profitable Pay Per Click Marketing

Pay per click marketing is one of the simplest and... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More