Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
The Effect Of Smart Pricing In Adsense > NetSparsh - Viral Content you Love & Share

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and reporters asking the same question ? what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers.

While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.

Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, "Smart Pricing" was born.

Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sales, newsletter signup, etc. The example Google gave for Smart Pricing was that "a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras." While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system ? publishers get paid based on the quality of the traffic they provide to Google advertisers.

While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser's product or service. A true win-win-win.

About The Author:
Tommy Maric is the manager of TopPayingKeywords.com. TopPayingKeywords.com is designed to help webmasters maximize their profits using Google's Adsense? program. Through extensive research, TopPayingKeywords.com develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit http://www.toppayingkeywords.com

Contact:
877-TOP-WORD
(877-867-9673)
info@TopPayingKeywords.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Search Engine Land
On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC ...


Business 2 Community

Does PPC Work for B2B?
Business 2 Community
PPC for B2B. It doesn't just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you're selling ...


Search Engine Journal

How Mastering the Art of PPC Yield Management Can Boost ROI
Search Engine Journal
PPC yield management takes that approach a step farther and applies it to the process of online advertising. It's still making frequent adjustments in the price of a product or service in response to fluctuations in market variables. However, the ...


PPC Land

Conversational Display Ads now available on Google – PPC Land
PPC Land
AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants ...

and more »

Best PPC Management Company of 2017
Promotion World (press release)
We are specialists in Search Engine Optimization, Pay Per Click Advertising, and Content Marketing. We are fiercely committed to delivering a truly exceptional digital marketing service that drastically grows your business. At Directive Consulting, we ...

and more »

PPC Land

Webinar: Creative advertising for the festive season
PPC Land
On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at ...


Search Engine Journal

Why Optimizing for Quality Score Still Matters & How to Do It
Search Engine Journal
If you use PPC as part of your digital marketing efforts, you're probably familiar with the term Quality Score. It's an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the ...


Startups.co.uk

How your start-up can achieve paid search or PPC success
Startups.co.uk
This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...

and more »

The Bookseller

7 ways to use pay per click marketing to promote books | The ...
The Bookseller
You can do a lot to promote books online for free. So why would you pay for ads? Because they're cost-effective - and they work. Pay per click (PPC) marketing ...

and more »

eSellerCafe

What Are The Top Tips For Making The Most of Your eCommerce Store?
eSellerCafe
Ad extensions are a form of PPC where you can increase the size of your PPC advert as you are offering the prospective customer additional routes through to the website. You can direct the user through to a variety of different landing pages giving ...

Google News

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Keyword Prices Decline 3.0% in the First Quarter of 2005

An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com,... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

The Fastest Way to Get Traffic to Your Site

Lots of people would like to get their Web site... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More