Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips > NetSparsh

Home
>
Pay-Per-Click Advertising
>
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).

This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.

How can you improve your click-through rate?

Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.

#1 Include the highest searched term (the most popular term) in your title and/or description.

For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).

While this is a fairly well known fact, many ppc marketers don't do it. But think about it from your searchers' point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or 'searcher discomfort'.

Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.

#2 Use emotionally charged words.

While many website builders are brilliant at creating websites - let's face it, they're not so hot at selling.

Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here's one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You've put them in the frame of mind to at least see what you offer ? and now it's time to deliver.

By giving them exactly what they expect to see, you'll not only earn their trust and approval, you'll also send your web sales through the roof!

Kathryn O'Neill is chief editor for Pay Per Click Success, a website giving you the secrets of success with pay per click advertising.

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead .com

In The News:

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.

Amazon Launches Sponsored Display Advertising ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...

The Rise of Automation and Smart Campaigns in PPC Advertising Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...

4 Things That May Surprise You About Automated PPC Bidding Search Engine JournalWhen bids are automated, it does not mean that PPC is automated. Here are four important things to know about automated bid management.

Don't forget Microsoft Ads! Why other search engines are important for PPC strategies The DrumAs Jane Austen so poignantly put it way back in 1813...

Types of digital marketing Startups.co.ukKeen to know your SEO from your PPC? Read our 11 types of digital marketing to really understand the top trends of today.

More Functions Added To ManageByStats Advertising Tool StreetInsider.comGet instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Additional functionality has been added to the ...

Gartner: The Trade Desk, MediaMath, Google, Adobe and Adform are the leaders on Ad Tech PPC LandGartner last week released a study in which nominates The Trade Desk, MediaMath, Google, Adobe and Adform as leaders on Ad Tech. Amazon, Amobee, and ...

Pay-per-click (PPC) Advertising Market to Witness a Pronounce Growth During 2025: Google, Bing, Yahoo The Tribune TodayPay-per-click (PPC) Advertising Market Report provides detailed insight, industry knowledge, market forecasts, and analytics. Report on Global Pay-per-click ...

fishbat Explains How Google Ads Can Help Boost Your Clinical Trial Recognition PRNewswireNEW YORK, Sept. 17, 2019 /PRNewswire/ -- When patients are searching for more information on ailments or medical conditions, their first stop will most likely ...

Optmyzr Introduces Amazon Ads Management Capabilities GlobeNewswireNew capabilities open doors for PPC marketers to quickly capitalize on rapidly expanding Amazon Advertising platform.

Pay-per-click (PPC) Advertising Market to Witness Huge Growth by 2025 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha Indian ColumnistGlobal Pay-per-click (PPC) Advertising Market Report 2019 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk ...

5 Microsoft Advertising Features You Might Not Know About Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.

Pay-per-click (PPC) Advertising Market 2019 Business Scenario – Google, Bing, Yahoo, Ask.com, AOL.com NewsStonerA New Research on the Global Pay-per-click (PPC) Advertising Market was conducted across a variety of industries in various regions to produce more than 150 ...

American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa GlobeNewswireHOUSTON, TX, Sept. 16, 2019 (GLOBE NEWSWIRE) -- American International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has ...

The Ambitious Marketing Unicorn SmartStreetMedia Just Generated its First 1,000,000 Million Phone Calls by Giving Users What They Want Yahoo FinanceSmartStreetMedia - the leading full-*service* digital marketing agency specializing in SEO, has generated its first-ever 1000000 million phone calls by delivering ...

Global Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu island Daily TribuneThe given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Pay-per-click (PPC) Advertising ...

How Pay-per-click (PPC) Advertising Market Development is Changing Business Needs? Finance ExpressPay-per-click (PPC) Advertising Market Analysis 2019-2024: This study report on Global Pay-per-click (PPC) Advertising Market throws light on the crucial trends ...

Pay-per-click (PPC) Advertising Market is Expected to Witness a Steady Growth by 2025 The Market JournalA new research study from HTF MI with title Global Pay-per-click (PPC) Advertising Market Report 2019 provides an in-depth assessment of the Pay-per-click ...

Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning The Content Standard by SkywordThe PESO model once helped *content* marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?

How to Strategically Choose Your PPC Budget Business 2 CommunityThinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a ...

Tag Digital supercharge your event attendance with PPC Event Industry NewsThe global events industry is growing and events organisers face the challenges of delivering exhibitor and sponsor leads, attendees, visitor registrations, ...

Pay-per-click (PPC) Advertising Market: Emerging Trends & Growing Popularity – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu Industry News StockHTF MI recently Announced Global Pay-per-click (PPC) Advertising study with 100+ market data Tables and Figures spread through Pages and easy to ...

Bassem Ghali Shares The Latest Lead Generation And Digital Marketing Strategies For Realtors At TREB BenzingaTORONTO, Sept. 17, 2019 /PRNewswire-PRWeb/ -- Bassem Ghali, CEO of Green Lotus Digital Marketing Agency and Canadian Entrepreneur of the Year ...

Google prohibits advertising for unproven or experimental medical techniques PPC LandGoogle this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and medicines policy ...

The mysterious ad firm behind People's Party of Canada's anti-immigration billboards National ObserverPeople's Party of Canada Leader Maxime Bernier says he had nothing to do with the anti-immigration billboards featuring his picture. But the advertising firm that ...

"Say NO to Mass Immigration": PPC denies knowledge of third-party pro-Maxime Bernier billboards across Canada The Post MillennialThe People's Party of Canada has told The Post Millennial they had no knowledge of several pro-Bernier billboards spotted across Canada.

PPC metrics you should monitor in Google AdWords | London Business News London Loves BusinessWhen it comes to Pay Per Click advertising, there are countless numbers and metrics about your marketing campaign. With so many statistics to look at, you ...

5 Keys to Building a Strong Brand Reputation in Search Social Media TodayWarren Buffett once said that it can take twenty years to build a reputation, and just five minutes to ruin it. "If you think about that, you'll do things differently.”.

Will traditional PPC agencies die out in the age of automation? Marketing Land“Robot automation will take 800 million jobs by 2030″. Now, that's an attention-grabbing headline. It's enough to send most people into a frenzied panic that, for ...

Search Engine Marketing Software Market to Witness an Outstanding Growth during 2019 – 2027 with Top Players Like AdWords, WordStream, Bing Ads, Yahoo! Advertising, Marin Software, DoubleClick Digital Marketing, Acquisio, Adobe Media Optimize Market Report GazetteMarket Report Gazette provides latest industry trending news, news *service*, IT & Technology news helps businesses connect with their target audiences in ...

Webinar: Blockchain Demystified PPC LandIAB Europe is hosting a webinar about blockchain on 25 September 2019, at 15.00 BST / 16.00 CEST. The webinar Blockchain Demystified will be moderated ...

Triton Digital partners with Frequency, a digital audio Creative Management Platform PPC LandTriton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers ...

Threepipe Launches Dedicated Amazon Division, Emergent PerformanceINPerformance marketing agency Threepipe has launched its new dedicated Amazon division, Emergent, to support brands looking to drive improved commercial ...

JumpFly Attends Microsoft Advertising Global Partner Summit JumpFly PPC Advertising NewsJumpFly Senior Account Director Nikki Kuhlman attended the Microsoft Advertising Global Partner Summit in Seattle at the beginning of May. At the annual ...

7 Ways to Prep Your PPC for the Holidays JumpFly PPC Advertising NewsWhether it's upping your ad budget because holiday shopping is the biggest part of your business, or reducing your budget as you go into a slower period, start ...

What Is PPC & How Paid Search Marketing Works Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.

Marketing and Publicity Manager - Leicester The BooksellerDepartment: Marketing and Publicity. Reports to: Lara Clift, Line Manager/ Abdul Thadha, Managing Director. Based: Head office (Leicester). Company Mission ...

How to Create a Successful LinkedIn Ad Campaign Business 2 CommunityWith 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of ...

Why Your Business Should Implement An SEO Strategy Net NewsledgerBuilding a business takes hours of concentration and planning but with a successful SEO campaign, you can reduce marketing costs and help to gain ROI at a ...

3 Tricks to Solve Your Most Common Facebook Ads Issues Business 2 CommunityFacebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their ...

PPC Advertising for B2B Organizations: Foundational Considerations Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...

What You Need to Know About PPC Budgets & Bidding Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.

A Complete Guide to PPC Ad Formats Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...

5 Less Obvious PPC Testing Ideas That You Should Try Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.

10 Amazing Tips to Write Better Mobile PPC Ads Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.

Great British Bake Off: UK independent bakeries rise 48% Simply Business knowledgeWith the Great British Bake Off in full swing, we looked into our data and found out that independent bakeries across the UK appear to be thriving. Read more.

7 Hidden PPC Features You Probably Don’t Know About Search Engine JournalCheck out these seven PPC features that fly under the radar and are generally hidden within Google Ads and Microsoft Ads campaigns.

Google Ads Close Variants: When Same Meaning Isn't the Same JumpFly PPC Advertising NewsGoogle Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match and broad ...

Pay-Per-Click Advertising Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.

A Complete Guide to PPC Ad Targeting Options Search Engine JournalHere's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.

The Best Feature in the New Google Ads Editor: PPC Audits Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.

You’re Doing PPC Ad Tests Wrong – This Script Will Help Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.

SEO vs. PPC: A Few Forgotten Truths Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.

Top 3 New(ish) PPC Features to Increase Your Paid Search ROI Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.

Get more conversions by deconstructing your PPC ads Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...

Developing a Sustainable PPC Strategy: What You Need to Know Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.

What is PPC? Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.

7 Terms You Need To Know About PPC Marketing ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...

Nine Crucial Pay-Per-Click Tips For Subscription Sites ForbesUsing the right pay-per-click (PPC) advertising strategy combined with the right budget can be a highly effective marketing approach for subscription sites.

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Who still clicks on ads anyway App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...

5 Ways to Use AI to Make Your PPC Ads More Effective Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.

Don’t Get Entangled in These PPC Snags! Search Engine JournalIf you don't know what to look out for, you can hit some snags in your PPC program. Here are three PPC snags you need to avoid.

5 Strategies for Customer Uploads in PPC Campaigns Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.

10 Tips to Win at Local PPC Search Engine JournalThere are right and wrong ways to leverage a PPC budget. For local businesses, it's important to know the difference. Here are 10 ways to win at local PPC.

What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts Business 2 CommunityWe all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple ...

How to Do PPC Keyword Research in 2019 Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.

What is paid search (PPC) and why do you need it? – Econsultancy EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...

Comparing SEO to PPC Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...

Six Tips For Effective PPC Advertising Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...

How to check why PPC performance changed Marketing LandThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the ...

How to run a PPC campaign Startups.co.ukLearn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs? Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019 Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...

Travel marketing: 4 tips for PPC marketing The DrumWith Google becoming a one-stop travel planning and booking tool, marketers have to fight harder to get their brands seen by holidaymakers. Paid advertising is ...

What Is Click-Through Rate & Why CTR Is Important Search Engine JournalSearch engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that ...

What Are Keywords & How They Work in PPC Search Engine JournalKeywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.

Using automation to boost PPC performance Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...

PPC advertising: How retailers can dominate Black Friday in 2018 EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...

What to Expect From Your New PPC Agency Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...

Why Last-Click Attribution Is Killing Your PPC Performance Search Engine JournalUsing automation in your paid search campaigns? Last-click attribution might be killing your PPC performance. Here's what you can do about it.

Here's How to Solve the SEO vs. PPC Debate in E-commerce Social Media TodayEvery marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there's a general answer, but it really depends on ...

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.

Ad Group Best Practices: How to Create & Structure Your Ad Groups Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.

Making PPC Search Ads Work For Your Hotel Hotel News ResourceArticle - Making PPC Search Ads Work For Your Hotel - Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search ...

3 Tips for Surviving 2019, the Year of Automated PPC Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.

Pros and Cons of PPC BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...

PPC and Me: My Eye-Opening Pay Per Click Experience Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...

How SEO and PPC advertising go hand in hand Marketing News Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...

How to Use Keyword Intent to Boost PPC Performance Search Engine JournalSet yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential.

AI and Digital Paid Media: Are PPC Managers Being Replaced? Marketing LandGone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life ...

PPC Geotargeting Best Practices Guide Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.

What Does PPC Have to Do With Website Design? Search Engine JournalIf you're relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, ...

Heard from Google, the biggest trends impacting PPC are privacy and automation Search Engine LandWe're now well past this year's Google Marketing Live event which was hosted in June in San Francisco. By now you've most likely heard about all the latest ...

Why You Can’t Build a Successful PPC Program in Just a Few Hours Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.

Are you on the wrong platform? Paid search vs. paid social Marketing LandWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...

Everything Manufacturers Need to Know About Paid Marketing ThomasNet NewsPaid marketing is a model that targets consumers online using different formats, like a social ad or search ad, based on the consumers' interests or intent.

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Pay-Per-Click Advertising Pay-Per-Click Advertising