![]() |
|
![]() |
|
![]() |
|
![]() |
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.
How can you improve your click-through rate?
Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.
#1 Include the highest searched term (the most popular term) in your title and/or description.
For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).
While this is a fairly well known fact, many ppc marketers don't do it. But think about it from your searchers' point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or 'searcher discomfort'.
Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.
#2 Use emotionally charged words.
While many website builders are brilliant at creating websites - let's face it, they're not so hot at selling.
Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).
Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website
Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.
For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'
The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.
#3 Include a sense of urgency.
Again - this is one feature that is completely ignored by most pay per click marketers.
With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.
There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.
While these 3 tips will dramatically increase your click through rate, here's one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You've put them in the frame of mind to at least see what you offer ? and now it's time to deliver.
By giving them exactly what they expect to see, you'll not only earn their trust and approval, you'll also send your web sales through the roof!
Kathryn O'Neill is chief editor for Pay Per Click Success, a website giving you the secrets of success with pay per click advertising.
For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead .com
It seems at the moment that everybody is telling you... Read More
In the mid 1990's websites used to earn income by... Read More
Have you ever imagined what it would be like to... Read More
Joel Comm is the best-selling author of a book called... Read More
As anyone who uses Pay Per Click (PPC) advertising in... Read More
Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More
If you know anything at all about Internet marketing, then... Read More
The beauty of Google Adwords set up is its simplicity.... Read More
PPC advertising has many great benefits. First of all, you... Read More
As the dust settles and the excitement caused by Google's... Read More
Pay per click advertising is an on-going and growing arsenal... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
Although I was marketing online since 1997 and was making... Read More
What I find is a lot of marketers do have... Read More
Is it wise only to reley on traffic from the... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
1: The ideal Google AdSense page should have great content... Read More
Click fraud has become a major problem for online marketers.... Read More
By using this tutorial you will learn how to increase... Read More
A "dollar and a dream," is all you need said... Read More
Over the years I have had many accounts with Adwords,... Read More
Your online business will likely require more advertising than a... Read More
ClickBank allows its merchants to sell many different types of... Read More
For those of you who haven't used a Pay Per... Read More
There's a lot of buzz around about how you can... Read More
Most pay per click ads draw amazingly low click through... Read More
Did you know that you can make money from Google... Read More
When doing Pay Per Click Advertising you'll often see "Bid... Read More
Looking back in time, I could still remember standing in... Read More
If you've been looking for an easy way to increase... Read More
Here's a feisty trick where you can profit from Adsense... Read More
What are pay per click engines?Pay per click engines as... Read More
Wouldn't it be great if every keyword in Google's entire... Read More
Who Else Wants To Maximize Their Google Adwords... Read More
4. Write an attractive ad - you have a very... Read More
During conversations with web business professionals about pay-per-click search engines,... Read More
Clickbank has been around for years and has earned an... Read More
Hi, my name is Darryl Power and I have been... Read More
ClickBank allows its merchants to sell many different types of... Read More
Make Your Ads DifferentYour completed AdWords ads are going to... Read More
Why should you pay to get web site traffic, isn't... Read More
Ready for more tips on how to make your AdWords... Read More
Click fraud is currently a major topic in online advertising.... Read More
As the dust settles and the excitement caused by Google's... Read More
If you ever used Google AdWords to advertise your product... Read More
You may not realize it, but in the next few... Read More
The web has evolved into a complex "organism" which, to... Read More
Google Adwords is a great tool! Careful use can lead... Read More
Your online business will likely require more advertising than a... Read More
Google AdSense is easy to install on a web page... Read More
Pay-Per-Click Advertising Pay-Per-Click Advertising |