Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).

This not only hurts sales in the form of less clicks to your site, but on search engines like Google, it can even drop your ranking like a stone.

How can you improve your click-through rate?

Here are 3 tips to improve your click through rate and pre-sell your audience so that your web sales go through the roof.

#1 Include the highest searched term (the most popular term) in your title and/or description.

For example, if you're bidding on a cluster of keywords surrounding the theme 'Cheap Web hosting', try to include the term 'cheap web hosting' in both your title AND your description. This will dramatically increase your click-through ratio (and thereby also increase sales).

While this is a fairly well known fact, many ppc marketers don't do it. But think about it from your searchers' point of view. There is an OVERLOAD of information out there. People are extremely uncomfortable with information overload. It sets up a form of cognitive dissonance or 'searcher discomfort'.

Searchers remove this discomfort by finding a website that matches what they're searching for. When they see that your title and description has matched their search term, they think, 'This website has exactly what I'm looking for' and they eagerly click on your ad.

#2 Use emotionally charged words.

While many website builders are brilliant at creating websites - let's face it, they're not so hot at selling.

Selling is an emotional, creative process. People buy with their emotions and then justify it with reason. If you want to sell to them, you have to access their emotions (access your right-brain and use your feelings to empathize with their desires).

Building a website and promoting an online business is a very organizational, logical process. It requires mostly left-brained abilities. So you can see how some people can build a beautiful website - but find it nearly impossible to sell from that website

Here's where you can leave your competition in the dust and rake in the sales: Use emotionally charged words and phrases in your ad copy and people will be falling all over themselves to click on your ad to see what you have to offer.

For example, instead of 'Sweet' why not say 'Mouth-watering' or 'Sumptuous'. Instead of 'How to start your own Internet business' how about 'Travel the world while running your business from the luxury of your hotel suite.'

The options are endless and if you look at most ppc ads - you'll easily see areas where you can tower over your competition and make your ad stand out - even if they bid higher than you.

#3 Include a sense of urgency.

Again - this is one feature that is completely ignored by most pay per click marketers.

With competition heating up every day, you need to give people a REASON to click, a little push, a feeling that they're going to miss out on something BIG if they don't click on your ad RIGHT NOW.

There are lots of ways you can do this. If you're advertising something that's on sale why not say, 'Sale ends soon'. Or how about 'Only while supplies last'. People absolutely hate to lose out so when you add urgency to your ad, you'll be skyrocketing your click-through rate and putting people in a rush to buy.

While these 3 tips will dramatically increase your click through rate, here's one last tip: make sure you deliver exactly what your ad promised when the user clicks through to your website. You've put them in the frame of mind to at least see what you offer ? and now it's time to deliver.

By giving them exactly what they expect to see, you'll not only earn their trust and approval, you'll also send your web sales through the roof!

Kathryn O'Neill is chief editor for Pay Per Click Success, a website giving you the secrets of success with pay per click advertising.

For more pay per click tips, reviews, and ppc savings, visit http://www.payperclick.homestead .com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Bitcoin Exchange Guide (blog)

BiNeuro ICO (BNR Token): Blockchain Google Adwords PPC Advertising?
Bitcoin Exchange Guide (blog)
Today we'll talk about a fascinating software which is having an Initial Coin Offering soon: BiNeuro. This company is a Google partner and has been developing solutions to be used in neuro ads by using the blockchain technology. Created by UTC World ...


Search Engine Land

Sarcasm aside, how strict PPC advertiser policies may actually ...
Search Engine Land
Around the pay-per-click (PPC) water cooler, it's been whispered that Google just might be out for its own financial self-interest. (Shhh! Don't tell!) That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid ...

and more »

Edgy Labs (blog)

How to Know the Difference Between SEO and SEM - Edgy Labs
Edgy Labs (blog)
SEO and SEM are two of the most important concepts to implement when it comes to making your website more visible to online search traffic. Here we break down everything you need to know about the two.

and more »

Search Engine Land

How to outdo the PPC robots in shopping ads - Search Engine Land
Search Engine Land
Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There's still a role for humans to play, one of which is to use what we've learned ...
Optmyzr Introduces Optmyzr Express - Pay-Per-Click Optimizations ...PR Web (press release)

all 2 news articles »

Modern Ghana (press release) (blog)

Why are PPC campaigns not effective in Ghana?
Modern Ghana (press release) (blog)
The motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in Accra. PPC: What is it? PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers ...


Forbes

Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy
Forbes
Having been in the paid search space for over a decade, I've seen a lot of changes and amazing advancements in the targeting, delivery and measurement of paid ads. But with all of those changes, there are still four fundamental tips everyone should ...


Small Business Trends

How to Use Pay-Per-Click Advertising for your Small Business ...
Small Business Trends
While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank higher in searches for wide-ranging keywords. Google doesn't feature small businesses and smaller ...

and more »

Napa Valley Register

Janet Peischel's The Internet Marketer: Is it time to add pay-per-click to your marketing mix?
Napa Valley Register
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. One pay-per-click program is called Google AdWords. AdWords is an online advertising service where advertisers ...


Bizcommunity.com

PPC Specialist - Adwords/Display
Bizcommunity.com
I'm recruiting for a PPC specialist in Cape Town to work on a well-known retail brand. You will be working onsite at the client's offices and handling their PPC with a focus on AdWords and display advertising. The main part of your role will be ...


Business MattersBusiness Matters

5 lead generating tactics you might be missing out on
Business MattersBusiness Matters
The links found in social media ads, PPC ads or email campaigns, tend to be specific lead generation landing pages, which often have the sole purpose of collecting information such as a name and email address in exchange for content. Examples of such ...

Google News

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

The Truth About Google Adsense

Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

Improved PPC Marketing Performance from Time-Tested 80/20 Principle

As marketers and business owners, we're always looking for "the... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More