Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Wimpy Google and Michael Jackson: Birds Of A Feather > NetSparsh - Viral Content you Love & Share

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.

Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the revenues.

Auctions Expert joined AdSense in August 2003, according to the lawsuit. Google later discovered the alleged misconduct, terminating the contract between the companies and refunding advertisers, Google's complaint states.

"These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if the clicks were legitimate," the lawsuit states.

Google is seeking an unspecified amount of damages and restitution for the revenue-share payments it had made to Auctions Expert, according to the lawsuit.

Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.

"This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate," he said in a statement.

Talk about your all-time wimpy statements. I'm not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off the fireworks. Woo hoo! That's some scary stuff right there!

I'm still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to the effect:

"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"

But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain:

At one time Michael Jackson was the biggest, most powerful star on the planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.

I view Google the same way. Google is the biggest, most powerful search engine on the planet. But the way its handling click fraud is wimpish and shows it's out of touch with reality also. These are criminals we're talking about here. They're not afraid of a silly lawsuit.

Google needs to get with the program and develop a "gangsta" attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms:

"Yo, dog, let me holla at you for a second. We are Google, yo. We are the biggest, baddest, most powerful search engine on the planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have the means, the resources and the resolve to hunt you down like the punks you are 24, 7 and bust a cap in your ass! Peace...we out!"

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected]

Visit his website at: http://www.lets-make-money.net

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Newswire (blog)

Top PPC Advertising Mistakes to Avoid
Newswire (blog)
(Newswire.net -- January 15, 2018) -- Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the ...


Vertical Measures (blog)

Digital Diversity: Building an Audience with Paid Media
Vertical Measures (blog)
Immediately after naming your campaign, you'll be asked to setup your first Ad Set, which is where you'll get to utilize the intuitive power of Facebook's audience manager. Have you ever noticed a certain customer persona seems to buy from you more ...


Search Engine Land

5 (less obvious) PPC trends to watch in 2018
Search Engine Land
Paid search managers will hand over (or perhaps more accurately, surrender) more daily tactical chores to the engines in 2018. Artificial intelligence will have a dramatic impact on the work of paid search practitioners, teams and agencies in the ...

and more »

AppNexus and Adobe Advertising Cloud to provide transparency on fees on site level
PPC Land
AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will ...


PPC Land

Marketron was acquired by Diversis Capital and is investing in programmatic
PPC Land
Marketron announced this week that Diversis Capital has completed an acquisition of the company. The previous owner, BlackRock Capital, will remain involved with Marketron as an investor. Marketron is providing business software solutions and services ...


PPC Land

Instreamatic selected Top 5 Finalist on SXSW Accelerator Pitch Event
PPC Land
Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of ...

and more »

Traction News

4 reasons your tire shop should use PPC ads in 2018
Traction News
Throughout 2017 more and more businesses dipped their toe into advertising on Google as a way of generating leads, traffic and sales. Although this channel has already become a go-to lead-generation tactic for many industries, the auto industry is ...


PPC Land

Eyeota secures $12.5 million in Series B funding
PPC Land
Eyeota just announced today that secured $12.5 million in Series B funding. Eyeota is an audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas. The new funding will be used to support product development ...

and more »

Search Engine Journal

6 Reasons Why Your Paid Search Strategy Must Include Bing Ads
Search Engine Journal
When your AdWords campaign has more than one targeting language, Bing only chooses the highest ranked supported language since it allows only one language per ad group. You may find some differences because Bing doesn't support as many languages as ...

and more »

PPC Land

fuboTV taps SpotX for programmatic monetization of OTT
PPC Land
“Live OTT as a medium is becoming more and more important to advertisers and fuboTV obviously has their finger on the pulse of what's to come for sports fans,” said Ryan Kenney, VP of Platform Services at SpotX. “We're excited to help drive ...

Google News

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More