Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would literally go online for days researching companies and the types of advertising they offered to find just the right ones to meet the needs of our company.

We spent thousands of dollars before we were able to come up with accurate measures of which campaigns were actually converting prospects into customers. But after much testing, I came to an interesting conclusion about online advertising.

Many advertisers have a large emphasis on the amount of exposure you get to your web site, but after running many expensive campaigns, I have learned that this is not what matters at all. The things that matters most in web marketing usually boil down to how many qualified, targeted click thrus you can generate to your site.

Click thrus are the main thing you need to focus on when creating an advertising campaign. For our company, it has been the most accurate measure of the quality of any type of advertising we bought, whether it was banner ads, email campaigns, popunders, search engine, pay per click or any other type of advertising you do on the web.

Click thrus represent an Internet user who has been motivated to visit your site by clicking on an email or online advertisement of any type. It is the highest quality traffic you can have coming to your site.

Once you get this type of high quality traffic to your site, you can then focus on trying to convert your visitors to customers and sales. If you have a tracking method or software, you can then determine your conversion ratio. The conversion ration will tell you how many visitors you will need to get to your site to convert a sale.

If you can figure out how many click thrus it takes to make a sale and you know now much it cost to get clicks to your web site, you can then use that information to predict the results of some of your advertising campaigns. Armed with this information, you will then have a lot more confidence when spending money or time on any type of online advertising.

If you are looking to generate high quality click thru's to your web site, you will find that this is not the easiest thing to do. You will find many types of online advertising and lots of companies making outrageous claims on how much exposure you get. But when it comes down to it, exposure means nothing if you don't generate click thrus to your web site. If you want to generate true targeted traffic to your web site, you should definitely take a good look at these types of advertising.

Email Marketing - Email marketing is probably the most direct way to generate click thrus to your web site. You can either hire a third party company to mail to their lists or you can build a list of your own.

Email is great because you can instantly reach large numbers of interested prospect and start to generate click thru's within hours of sending your message out.

This method of marketing does have its drawbacks. It is getting more and more difficult to send email, because of SPAM regulations and extensive filtering by ISP's. Fortunately, many marketing tools are coming out to help the average person start and maintain a list without knowing a lot of technical knowledge.

The best way to use email marketing is to build an opt-in list of prospects that you can mail to over and over again. Using a third party list or company to email will cost you a fortune if you do it over and over without building a list of your own. This is why it is important to concentrate on building your opt in list. Many of the people who opt in to your list will eventually become your customers if you have a solution to their problem.

Coregistration - This is powerful list building method many Internet marketers have been using for about 3 years now. Coregistration advertising is the process of generating opt-in email leads to add to your mailing list or autoresponder for marketing purposes. Using this form of advertising, you can build a large list of qualified prospects in little time.

The quality of coregistration leads can vary from company to company so it really pays to understand how they are generated and how old the leads are. The best types of leads to buy are called Opt-In coregistrations where individuals have specifically responded to your ad for more information.

You can also get other type of leads that are cheaper, but they are not as high quality as the leads generated specifically for your business. In addition, these cheaper leads are harder to deal with when mailing your messages.

Once you have these leads in your email system, they become a source of targeted click thrus every time you mail out to your lists. In addition, you are basically getting free advertising once you have your own list. Coregistration helps you get to that point quickly if you use it correctly and if you find some solid lead sources.

Search Engines - Search engines have long been a source of rich, targeted traffic, but competition and strict search engine rules make it difficult to simply put up a web site and take advantage of this type of traffic.

You could hire a search engine optimization company (often called SEO's) to help you get your site placed, but this usually costs a minimum of $1000 up to $5000 or more and a significant amount of time to get results. Most web site owners would be better off applying basic search engine optimization techniques themselves and saving their money. These techniques can include gaining link partners, frequently adding fresh content, and utilizing relevant keywords. The results of these efforts can be just as rewarding as using an SEO company in many cases.

Once you get listed, you will start to receive targeted click thrus to your web site from people specifically searching for what you offer.

Pay Per Click Search Engines - If you are frustrated with other types of traditional advertising and you want a direct relationship between what you spend and the amount of advertising you get, you need to look into pay per click search engine advertising.

You can sometimes get traffic to your web site for as little as $0.10 per click. Once you try to advertise using pay per click search engines, you will find that many of the best keywords will cost you much more than this (sometimes $1 to $5 or even more)! The key to this type of advertising is to do research to uncover low cost keywords so you can bid on them get traffic to your site.

Using this strategy, you should be able to use pay per click search engines to easily produce targeted clicks to your web site.

PR and Media - If you are looking for massive exposure at a very low cost, pr and media could be your ticket. A solid pr campaign could easily bring hundreds to thousands of targeted click thrus to your web site.

Getting your business in the news can be a difficult task and you need to either hire a solid pr company that promotes from a marketing standpoint or you need to learn how to do some basic PR yourself. Hiring a PR company can be expensive, so it may pay to simply find an experienced freelance writer who will help you.

PR/media can be hit or miss and it can take some persistence to start getting stories published and to start driving traffic to your web site. But for the amount of time and effort you spend doing PR, it can really pay off in the long run in the form of hundreds, thousands to even millions of dollars in free advertising.

EBay, Amazon and Other Large Sites - Large traffic sites that allow visitors to participate, open accounts and create profiles are great places to get free exposure for your web site. There is a lot of traffic generated by sites such as Amazon and Ebay which gives you the opportunity to harvest some of it through creating user profiles and participating with their communities.

This is a simple, low cost way to generate traffic to your site since it does not really cost anything to setup accounts with these sites.

Banner Ads ? Many people say banner advertising is dead, but it still continues to be a great source of Internet traffic for many web site owners. The best part about banner advertising is that the prices have gone down significantly, so if you can create a banner that works, you can get a lot more quality exposure in comparison to other types of advertising.

The quality of your banner ad and your target audience will determine how many click thrus you get from your banner campaign, but many banner campaigns range anywhere from 1% click thrus to 8% click thrus, or sometimes as high as 20%. So if you are planning on doing any banner advertising, test a banner on a small level, and see how well it converts, and this will give you an indication of how well it converts on a larger level.

Affiliate Marketing/Joint Ventures ? Affiliate markting and jv advertising are both similar in nature and. Most professional web marketers would say that it delivers the highest quality click thrus available on the web today. This is because these types of marketing are "endorsement" marketing where you have a particular person with certain credentials promoting your product. This personal referral often generates visitors who are hungry to see what you offer.

You can use this type of marketing by writing a letter to a potential partner who has a large customer base or by installing affiliate software on your web site and advertise for affiliate partners. Using an online affiliate program is very cost effective because you reach targeted visitors online and you only pay for leads or sales (usually a percentage of your sale or a set dollar amount).

Popunders/Guaranteed Visitors/Expired Domains - These traffic sources have been around for a while now and are all heavily promoted forms of advertising. But in comparison to the other forms of advertising, it does not perform as well. Personally, I have experienced sending millions of visitors from this type of traffic with hardly recognizable results.

Most of this traffic is not very targeted because the web site visitors did not get to the site by choice. Instead, they were solicited from third party advertisers using popunders or tricky web pages, which does not make that person a qualified visitor to your web site. There are some networks of advertisers who can provide quality popunders at a reasonable price.

Click thrus are a way to measure the quality of advertising because you can usually figure out how those clicks relate to your sales. That is why it is important to focus on how many click thrus you can produce when creating, marketing and advertising your web site. So next time you by any type of web advertising, try to get some indication of how many targeted click thrus you can expect to generate from that particular campaign, and you can get a good idea of how many sales you can generate.

Copyright 2005 Rod Davis

Rod Davis is an Online Marketing Specialist who offers "The Small Business Survival Guide" and an informative newsletter called Microbusiness Marketing. Visit www.microbusinessmedia.com or call 303-440-8196 for more information.

In The News:

5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
PPC Advertising (Pay-per-click) Market: 2018 Analysis, Size, Key Players, Industry Research Trends & Forecast 2025  Journal of IndustryAnalytical Research Cognizance has published “PPC Advertising (Pay-per-click) Market” Report to Its Data. This Report Will Help The Reader With Better ...
InMobi integrates DoubleVerify to monitor ad fraud  PPC LandDoubleVerify this week announced a partnership with InMobi. DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising ...
3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine JournalHow can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.
Pay-per-click (PPC) Advertising Market to Witness Robust Expansion by 2018-2025 – QY Research, Inc.  Technology GazetteThis recently published report examines the global (United States, European Union and China) Pay-per-click (PPC) Advertising market for the projected period ...
The Guide to Native Ads  PPC LandNative ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI ...
Triton integrates ad management Operative on Tap ad server  PPC LandTriton this week announced the integration of the Operative.One® Ad Management Platform from Operative, with Tap Advertising Server. Triton says this will ...
Lisa Utzschneider is the new CEO of Integral Ad Science  PPC LandLisa Utzschneider will join Integral Ad Science (IAS) as CEO and member of its board of directors, effective January 7, 2019, the company announced today.
Mobile advertising breaks $1 Billion in Australia  PPC LandAdvertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn ...
Preparing For Bid Management? Start With the Basics  AiThorityThe strategy of pay per click (PPC) advertising has always been centered between creating relevant *content* and effective bid management.
Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns  Business 2 CommunityPay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most ...
Verizon rebrands Oath into Verizon Media Group  PPC LandOath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon ...
Product listing ads, digital co-op and the $13 billion opportunity  Marketing LandBy joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Andreas Reiffen on ...
HG Data extends technographic audiences to Facebook, Adobe, Twitter, and Salesforce  PPC LandHG Data last week announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, ...
Deezer audio ads now available via Triton Digital  PPC LandDeezer audio ads are now available via Triton's audio SSP, Yield-Op. Countries available are Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, ...
How to Balance Search Ad Best Practices & Machine Learning Innovation  Search Engine JournalMachine learning innovation is changing the paid search landscape. Here's how you can balance search ad best practices with developments in automation.
Pay-per-click (PPC) Advertising Market Technology and Forecast 2023 Top Key Vendors like Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou  openPRA report added to the rich database of Qurate Business Intelligence, titled “Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2023”, ...
Emet Digital Offers SEO For Plastic Surgeons - Press Release  Digital JournalEmet Digital, a lead generation company in Los Angeles, is excited about its SEO services for plastic surgeons. The company provides search engine ...
Index Exchange adopts The Trade Desk unified ID solution and sees match rates reach 99 percent  PPC LandThe Trade Desk yesterday announced that Index Exchange's marketplace has seen a significant lift in user coverage, or match rates, after adopting the unified ...
Six Tips For Effective PPC Advertising  Forbes NowBetween optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.
The Essential Dictionary Of Industrial Marketing Terms You Should Know  ThomasNet NewsAs an industrial marketer, it's important to understand all of the elements of digital marketing so that you can define a digital marketing strategy that works for your ...
Loud Mouth Media Wins Best Small PPC Agency in the UK Award  AdWorldThe Belfast-based, Loud Mouth Media picked up the award for the Best Small PPC Agency in the UK, 2018' at the recent UK Search Awards for the second ...
Facebook Search Ads are Now Available to Select Businesses in North America  Search Engine JournalFacebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries. The ads will be displayed ...
How SEO & PPC Keyword Research Can Work Together  Search Engine JournalSearch marketers can learn a lot by analyzing each other's data. Here's how you can inform your SEO and PPC strategies with keyword research.
app-ads.txt (ads.txt for apps) released in beta  PPC LandIAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while ...
Protect your brand in search  Search Engine LandAdvertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search ...
How to build an effective niche-specific PPC campaign: Make every click count  TechPlutoA niche industry is focused on solving the need of a specific market. Some of the PPC campaign strategies of the main industry can apply to a niche industry as ...
Why Digital Marketing Strategies are Imperative to Boost Startup Growth  EntrepreneurThe relativity of digital marketing strategies with the growth of businesses is no secret in today's ever-evolving business world. But what are some of the most ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet NewsIt's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...
Facebook Audience Network, AppLovin, and Rubicon Project enroll in AdMob Open Bidding  PPC LandGoogle this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first ...
Senior Marketing Manager - Restaurant365  Built In AustinRestaurant365 is hiring for a Senior Marketing Manager in Austin. Find more details about the job and how to apply at Built In Austin.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
CMOs: Beware the 'Wally Wormhole'  Media UpdateThe Where`s Wally series of people puzzles is still a popular conundrum, and in our rapidly expanding digital world, CMOs should be warned that this intriguing ...
10 Types of Client Behavior That Drive Every SEO Professional Insane  Search Engine JournalYou've probably encountered all of them, but here are 10 client behaviors that are guaranteed to make any SEO professional a little crazy.
Google to Serve Ads Across Disney Properties Through New Partnership  Search Engine JournalGoogle has formed a new partnership with The Walt Disney Company, which allows Google to serve ads across Disney properties.
Google Introduces 4 New Tools for Responsive Search Ads  Search Engine JournalGoogle is rolling out a series of updates to responsive search ads which includes more languages and new reporting tools.
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
Real Estate Digital Marketing Expert, Steve Goltiao of G3 Web Works Announces Upcoming Digital Marketing Workshop For January, 2019 - Press Release  Digital JournalSan Jose, CA - The Internet has become a major tool for businesses to expand their *service* reach and connect better with customers and target audiences for ...
YouTube to Test Showing Two Ads Before Videos  Search Engine JournalYouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit ...
Bing Updates Expanded Text Ads With Ability to Add Even More Text  Search Engine JournalBing updated its expanded text ads, which now allow for even more text in both the headline and description areas.
3 Reasons Why the New John Lewis Christmas Ad Is a Flop  Search Engine JournalHere's why the John Lewis' 2018 Christmas ad failed to score with audiences. Plus, three *content* marketing lessons you can learn from the ad.
Google to Roll Out New Call-to-Action Extension for Video Ads  Search Engine JournalGoogle Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
5 Tips to Make PPC Ads Work for Your Business  Business.comAccording to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Google Ads Can Now Count Calls from Location Extensions as Conversions  Search Engine JournalCalls from Google Ads location extensions can now be counted as conversions as long as account-level call reporting is enabled.
Targeted Automobile Advertising: The Next PPC Frontier  Search Engine JournalTargeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How to Use Pay-Per-Click Advertising for your Small Business  Small Business TrendsWhile search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes NowYour goal is to show up in search results when potential customers type in specific queries related to your business.
Why International Search Marketers Should Care About Brand Measurement  Search Engine JournalBranded traffic is imperative to the success of international SEO and SEM campaigns. However, only a few SEOs fully understand what drives the growth or ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
8 Key Questions to Ask Before Hiring a PPC Company  EntrepreneurGoogle Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalWant to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
7 Powerful Benefits of Using PPC Advertising  Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.
Search Engine Reputation Management: How to Handle It with SE Ranking  Search Engine JournalMaintaining a good online reputation is imperative for brands with an online presence. Here's a tool that can help you manage your search engine reputation.
Communications & Marketing Manager Job Opening in Colorado Springs, Colorado  Chief MarketerA new Communications & Marketing Manager job is available in Colorado Springs, Colorado. Check it out on Chief Marketer.
What is PPC & how can it help your business?  Business MattersBusiness MattersYes, you may have heard the word, but do you know what it is? We've got all the info on PPC.
How to outdo the PPC robots in shopping ads  Marketing LandAutomation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...
Stay sharp and relevant with ongoing PPC training  Search Engine LandThe paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
Why you should use SEO and PPC together  Telegraph.co.ukPPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...
5 Google AdWords Features You Should Be Using In 2018  Vertical MeasuresThere's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
How your start-up can achieve paid search or PPC success  Startups.co.ukThis is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...
15 PPC pro tips for writing text ads  Search Engine LandWhile every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...
The keys to success: top tips on selecting a PPC specialist  The DrumThe needs of every business vary greatly when it comes to Search Engine Optimization (SEO).
Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine JournalLearn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.
Why more automation from Google Ads is good for tool makers and PPC careers  MarTech TodayMarketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...
How PPC Platforms Have Leveled the Marketing Playing Field  MarTech AdvisorThe highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...
3 Critical PPC Tasks You Should Do Every Day  Search Engine JournalDaily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...
How To Determine The Right PPC Advertising Budget  Forbes NowDetermining the appropriate PPC advertising budget depends on projections, assumptions and math.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
3 Ways PPC and SEO Teams Can Collaborate  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
How to Use Life Event Targeting in PPC & Social Ads  Search Engine JournalAn individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...
A Simple Guide To Amazon's Complicated Advertising Business  Forbes NowAMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalFacebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into ...
Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine JournalPPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.
30 questions to ask that so-called PPC 'expert' before hiring him/her  Search Engine LandWhen it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...
PPC vs. SEO: What's Best For Your Business?  EntrepreneurWhen you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
Step-by-step PPC Testing Strategy for Any Advertiser  Practical EcommerceAd copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.
What Is Ad Rank & 3 Ways to Improve It  Search Engine JournalHere's everything you need to know about ad rank, why it matters, and how you can improve it fast.
7 Red Flags to Search for in Your Google AdWords Account  Vertical MeasuresYou might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...
PPC toolkit expands with Bing Ads Scripts' cross-account operations  Search Engine LandBing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.
5 tips to reduce CPC in Google AdWords  ClickZRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.
4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine JournalVoice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.
How to write PPC advertising copy that converts  theEwordPPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...
5 Easy Ways to Improve Your PPC Campaigns with Audiences  Search Engine JournalWhether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...
3 Ways to Automate Google Ads Without Knowing How to Code  Search Engine JournalYou can excel at automating Google Ads without knowing how to code if you have one or more of these three strategies under your belt.
No Pay, No Gain: Four Key Benefits Of PPC Marketing  ForbesWhether you've spent time working on digital marketing or have just started to look into it, you will no doubt have heard of pay-per-click advertising. A popular ...
How to Prevent Call Fraud in PPC Campaigns  Search Engine JournalThis post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...
Bing Announces LinkedIn Profile Targeting for Bing Ads  Search Engine JournalBing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads. Here's what you need to know.
5 Reasons Why Businesses Should Invest in Google AdWords  EntrepreneurBid strategically on keywords that can convert for your business.
4 Ways To Know If PPC Is Right For Your Business  Forbes NowFrom its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

Know Which Keywords Provide The Best Return

Is it wise only to reley on traffic from the... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More