How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.

Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages.

2. Create several ads within an ad group. - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

Part 2 discusses points 4-10 of "How to Master Google AdWords"

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles. [email protected]. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

In The News:

Google PPC Ads in a Nutshell  Business 2 Community
Top 10 Must-Try PPC Tactics for 2020  Search Engine Journal
What Is Ethical PPC?  Search Engine Journal
7 Ways SEO & PPC Can Help Each Other  Search Engine Journal
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
5 Innovative PPC Tactics to Try Today  Search Engine Journal
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
Pixalate  PPC Land

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

How to Skyrocket Your Paid Search Profits

Faced with a mediocre or worse performing paid search campaign... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the... Read More