Discover the Art of the Pay per Click Start (Round 2 of 2)

Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of "getting website traffic" is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is "all website traffic is NOT created equal." Just because you receive "traffic" does not mean you will achieve website actions.

For example, if you are selling a real estate course on buying foreclosures and you bid on the keyword "real estate" ? you may receive thousands of website visitors yet not sell a single real estate course. A large percentage of the businesses that come to us for assistance relate their pain from this experience by commenting, "We were getting x,xxx visitors to the website per month and no sales, we can't figure out why?"

Let me tell you "why?" ? All traffic is not created equal. What this means is that you need to attract visitors (your target market) who are most relevant to your product or service. In the example above, the keyword "real estate" is so general that its relevance is diluted especially for a niche market for a course on buying foreclosures.

You need to actually perform a search for each of your primary keywords and look at the type of websites that rank high in the natural search listings. They have earned (well...in most cases) a high ranking because they are highly relevant to the meaning of the keyword.

A search engine's mission is to deliver highly relevant search results to their customers. Therefore the natural search results indicate what the search engines believe most effectively satisfies their customer's expectations when they search on a particular keyword.

Paid search increases the simplicity of "getting website traffic" yet the difficulty lies at the heart of your primary goal - getting actions that drive business growth like sales, subscriptions or contact us form completions. Here lays the challenge not advertised by the paid search engines ? how to generate website actions.

You are faced with a number of real challenges when aimed at achieving website actions from your paid search engine campaign. The challenges focus on two key aspects: the cost you pay per click and the relevancy you present to the click-through. These are important because they affect your business growth in terms of conversion and profitability ? the intersection of website visitors with website actions.

Paid Search ? Bidding Strategies

The first aspect is your cost per click. It is controlled by your willingness to bid and budget a certain amount for an ad placement. All pay-per-click search engines possess unique bidding nuances. However, for the two largest, Google Adwords and Overture do not become fixated on the top bid position. Test how each keyword performs in achieving your primary website actions all the way up to the seventh bid position.

Depending on your product or service, you may be amazed how bid position six attracts less click-throughs but produces more website actions. Or maybe position four generates more actions. Regardless - test, test and test ? the outcome may mean lower costs and higher actions for you.

One tested strategy is to determine the keyword "click price" you are willing to pay using your performance metrics (e.g. your cost per action, conversion rate, value of a buyer and so on) and then search for that keyword on the major search engines where your ad will appear. Check out where each bid position is listed on the search results page.

Recently Overture and Google Adwords have increased their number of displayed results to up to eight "sponsor results" or paid ads on the first page. In some cases, the fourth and fifth or fifth and sixth bid positions will show at the bottom of the first search results page and again at the top, right margin of the page ? in essence two ads for the price of one. Be aware of this strategic opportunity!

Here is another proven strategy that has worked wonders for our clients. In Overture's direct advertiser center, a marketer only views the top five bid placements. Bid a penny below the fifth bid position to attain the sixth one. Typically, because this bid placement is not "visible" in the marketers' control panel, you can obtain a great bid placement at a dramatically lower click cost with sustainable or increasing conversion rate.

For example, we set a real estate client's bid for a high demand / high cost keyword to the sixth bid position and paid $0.59 less than the fifth position and increased actions significantly while drastically reducing their cost per action. Even better, this bid position was sustained for the keyword for over four months! Because it's under the "radar screen" in the Direct Advertiser Center in Overture and marketers never bothered to view the actual search listing results, we made a killing! If you want to conquer your competition ? follow this strategy.

Landing Page Development

Have you heard of landing pages? If not, you must get familiar with them this week and immediately start implementing them for your paid search campaigns especially your primary and most competitive keywords. Why the sense of urgency? Because highly-relevant landing pages have proven to increase website actions.

In one of many possible examples, a client's website actions to website visitors' ratio increased from 0.7% to 10.8% in one month because of implementing and testing different landing pages. That's a ten times increase! Landing pages work.

So, what are landing pages? Landing pages are simply web pages designed specifically for a keyword or related group of keywords. They are highly relevant to the keyword searched and consistent with your ad's claim. They immediately focus a visitor's attention to a primary action. In essence ? landing pages ask your visitors to take an action.

One of the reportedly major reasons why pay-per-click marketing programs fall short of their intended goal is because businesses direct all of their click-throughs to their home page. Since most businesses' home pages are designed to serve mutliple audiences (i.e. media relations, investors, current clients, potential prospects, customer services, etc.) they do not provide the level of relevancy and consistency expected from the visitor.

If your pay-per-click marketing is not living up to your expectations, consider which web pages you are sending visitors to. Are they relevant and consistent with your pay-per-click ads and keywords? Do they offer too many calls-to-action? Do they "fit" the expectations of the visitor searching on the particular keyword?

For example, are you sending a visitor searching on the keyword "Sony LCD TV" to a web page with twenty varieties of electronic products? An effectively designed landing page would present the visitor a "Sony LCD TV" with customer benefit oriented copy, an immediate "buy now" call to action and all applicable guarantee, shipping, customer service and return policies.

A study conducted in April 2004 by Atlas DMT called "Search Listing URL and Conversion Rate" connected the use of landing pages to their affect on increasing website actions. The study showed the following astounding results?

? Headline of landing page matches keyword = 0.79%.

? Headline of landing page is on Home Page = 6.31%.

? Headline of landing page matches theme of Keyword = 9.28%.

? Headline of landing page matches specifically to Keyword = 11.81%.

The study showed that the more relevant your landing page is to your website visitors, the higher your website actions.

Landing pages also provide an excellent format to "split-test" different relevancy strategies like changing your headline, changing colors or graphical images, and alternating actions to determine which produce the best outcomes. If you are not familiar with split-testing (also called A/B split-testing) then do a little research ? it has emerged in the mainstream as a proven strategy. But a word of caution, don't get caught up in the scientific application of split-testing. Instead use a simple tool like www.Hypertracker.com and focus on trends ? like are your website actions increasing or decreasing.

Marketing whether online or offline has historically been viewed as a cost of business which breeds simplemindedness. A laggard's attitude of "why spend the extra time to achieve a positive ROI?" To some degree in the offline world, the complications and costs of tracking campaign results supported this attitude; however, the connectivity of the Internet enables real-time campaign tracking. It allows the extra effort focused on generating positive ROIs to reap significant rewards to those who learn and implement proven and tested strategies.

For your paid search campaigns, do not take the simple road to get more website visitors. Instead take the "road less traveled" to get more website actions. Start implementing landing pages and strategically building a paid search campaign that generates astounding ROIs and conquers your competition. The strategies are now in your hands ? the rest is up to you.

Kevin Gold is a writer, speaker and co-founder of Enhanced Concepts, Inc. Enhanced Concepts specializes in turning website visitors into leads or sales through web conversion strategies and ROI-driven search engine marketing. If you want to increase your leads or sales and get a free copy of "Understanding Your Conversion Rate" and "12 Surefire Ways to Increase Your Website Conversion" visit http://www.enhancedconcepts.com

In The News:

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
Amazon Launches Sponsored Display Advertising  ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
4 Things That May Surprise You About Automated PPC Bidding  Search Engine JournalWhen bids are automated, it does not mean that PPC is automated. Here are four important things to know about automated bid management.
Don't forget Microsoft Ads! Why other search engines are important for PPC strategies  The DrumAs Jane Austen so poignantly put it way back in 1813...
Types of digital marketing  Startups.co.ukKeen to know your SEO from your PPC? Read our 11 types of digital marketing to really understand the top trends of today.
More Functions Added To ManageByStats Advertising Tool  StreetInsider.comGet instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Additional functionality has been added to the ...
Gartner: The Trade Desk, MediaMath, Google, Adobe and Adform are the leaders on Ad Tech  PPC LandGartner last week released a study in which nominates The Trade Desk, MediaMath, Google, Adobe and Adform as leaders on Ad Tech. Amazon, Amobee, and ...
fishbat Explains How Google Ads Can Help Boost Your Clinical Trial Recognition  PRNewswireNEW YORK, Sept. 17, 2019 /PRNewswire/ -- When patients are searching for more information on ailments or medical conditions, their first stop will most likely ...
Optmyzr Introduces Amazon Ads Management Capabilities  GlobeNewswireNew capabilities open doors for PPC marketers to quickly capitalize on rapidly expanding Amazon Advertising platform.
Pay-per-click (PPC) Advertising Market to Witness Huge Growth by 2025 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha  Indian ColumnistGlobal Pay-per-click (PPC) Advertising Market Report 2019 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk ...
5 Microsoft Advertising Features You Might Not Know About  Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
Pay-per-click (PPC) Advertising Market 2019 Business Scenario – Google, Bing, Yahoo, Ask.com, AOL.com  NewsStonerA New Research on the Global Pay-per-click (PPC) Advertising Market was conducted across a variety of industries in various regions to produce more than 150 ...
American International Holdings Corp Retains Scorpion Design, LLC to Champion its Digital Marketing Strategies for Novopelle MedSpa  GlobeNewswireHOUSTON, TX, Sept. 16, 2019 (GLOBE NEWSWIRE) -- American International Holdings Corp. (OTC: AMIH, or the “Company”) is pleased to announce that it has ...
The Ambitious Marketing Unicorn SmartStreetMedia Just Generated its First 1,000,000 Million Phone Calls by Giving Users What They Want  Yahoo FinanceSmartStreetMedia - the leading full-*service* digital marketing agency specializing in SEO, has generated its first-ever 1000000 million phone calls by delivering ...
Global Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  island Daily TribuneThe given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Pay-per-click (PPC) Advertising ...
How Pay-per-click (PPC) Advertising Market Development is Changing Business Needs?  Finance ExpressPay-per-click (PPC) Advertising Market Analysis 2019-2024: This study report on Global Pay-per-click (PPC) Advertising Market throws light on the crucial trends ...
Pay-per-click (PPC) Advertising Market to Witness a Pronounce Growth During 2025: Google, Bing, Yahoo  The Tribune TodayPay-per-click (PPC) Advertising Market Report provides detailed insight, industry knowledge, market forecasts, and analytics. Report on Global Pay-per-click ...
Pay-per-click (PPC) Advertising Market is Expected to Witness a Steady Growth by 2025  The Market JournalA new research study from HTF MI with title Global Pay-per-click (PPC) Advertising Market Report 2019 provides an in-depth assessment of the Pay-per-click ...
Does the PESO Model Still Work? How Social Media Algorithm Changes Are Affecting Distribution and Planning  The Content Standard by SkywordThe PESO model once helped *content* marketers with distribution—but that was before social media algorithms went crazy. Is there still a place for PESO?
How to Strategically Choose Your PPC Budget  Business 2 CommunityThinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a ...
Tag Digital supercharge your event attendance with PPC  Event Industry NewsThe global events industry is growing and events organisers face the challenges of delivering exhibitor and sponsor leads, attendees, visitor registrations, ...
Pay-per-click (PPC) Advertising Market: Emerging Trends & Growing Popularity – Google, Bing, Yahoo, Ask.com, AOL.com, Baidu  Industry News StockHTF MI recently Announced Global Pay-per-click (PPC) Advertising study with 100+ market data Tables and Figures spread through Pages and easy to ...
Bassem Ghali Shares The Latest Lead Generation And Digital Marketing Strategies For Realtors At TREB  BenzingaTORONTO, Sept. 17, 2019 /PRNewswire-PRWeb/ -- Bassem Ghali, CEO of Green Lotus Digital Marketing Agency and Canadian Entrepreneur of the Year ...
The mysterious ad firm behind People's Party of Canada's anti-immigration billboards  National ObserverPeople's Party of Canada Leader Maxime Bernier says he had nothing to do with the anti-immigration billboards featuring his picture. But the advertising firm that ...
"Say NO to Mass Immigration": PPC denies knowledge of third-party pro-Maxime Bernier billboards across Canada  The Post MillennialThe People's Party of Canada has told The Post Millennial they had no knowledge of several pro-Bernier billboards spotted across Canada.
PPC metrics you should monitor in Google AdWords | London Business News  London Loves BusinessWhen it comes to Pay Per Click advertising, there are countless numbers and metrics about your marketing campaign. With so many statistics to look at, you ...
5 Keys to Building a Strong Brand Reputation in Search  Social Media TodayWarren Buffett once said that it can take twenty years to build a reputation, and just five minutes to ruin it. "If you think about that, you'll do things differently.”.
Will traditional PPC agencies die out in the age of automation?  Marketing Land“Robot automation will take 800 million jobs by 2030″. Now, that's an attention-grabbing headline. It's enough to send most people into a frenzied panic that, for ...
Search Engine Marketing Software Market to Witness an Outstanding Growth during 2019 – 2027 with Top Players Like AdWords, WordStream, Bing Ads, Yahoo! Advertising, Marin Software, DoubleClick Digital Marketing, Acquisio, Adobe Media Optimize  Market Report GazetteMarket Report Gazette provides latest industry trending news, news *service*, IT & Technology news helps businesses connect with their target audiences in ...
Webinar: Blockchain Demystified  PPC LandIAB Europe is hosting a webinar about blockchain on 25 September 2019, at 15.00 BST / 16.00 CEST. The webinar Blockchain Demystified will be moderated ...
Triton Digital partners with Frequency, a digital audio Creative Management Platform  PPC LandTriton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers ...
Threepipe Launches Dedicated Amazon Division, Emergent  PerformanceINPerformance marketing agency Threepipe has launched its new dedicated Amazon division, Emergent, to support brands looking to drive improved commercial ...
7 Ways to Prep Your PPC for the Holidays  JumpFly PPC Advertising NewsWhether it's upping your ad budget because holiday shopping is the biggest part of your business, or reducing your budget as you go into a slower period, start ...
JumpFly Attends Microsoft Advertising Global Partner Summit  JumpFly PPC Advertising NewsJumpFly Senior Account Director Nikki Kuhlman attended the Microsoft Advertising Global Partner Summit in Seattle at the beginning of May. At the annual ...
Marketing and Publicity Manager - Leicester  The BooksellerDepartment: Marketing and Publicity. Reports to: Lara Clift, Line Manager/ Abdul Thadha, Managing Director. Based: Head office (Leicester). Company Mission ...
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
How to Create a Successful LinkedIn Ad Campaign  Business 2 CommunityWith 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
Why Your Business Should Implement An SEO Strategy  Net NewsledgerBuilding a business takes hours of concentration and planning but with a successful SEO campaign, you can reduce marketing costs and help to gain ROI at a ...
3 Tricks to Solve Your Most Common Facebook Ads Issues  Business 2 CommunityFacebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their ...
PPC Advertising for B2B Organizations: Foundational Considerations  Business 2 CommunityPay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they ...
7 Hidden PPC Features You Probably Don’t Know About  Search Engine JournalCheck out these seven PPC features that fly under the radar and are generally hidden within Google Ads and Microsoft Ads campaigns.
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
Great British Bake Off: UK independent bakeries rise 48%  Simply Business knowledgeWith the Great British Bake Off in full swing, we looked into our data and found out that independent bakeries across the UK appear to be thriving. Read more.
Google Ads Close Variants: When Same Meaning Isn't the Same  JumpFly PPC Advertising NewsGoogle Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match and broad ...
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalHere's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
Pay-Per-Click Advertising  Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
SEO vs. PPC: A Few Forgotten Truths  Search Engine JournalStill torn about the merits of SEO vs. PPC? These five forgotten truths in the SEO versus PPC debate can help you come to a good conclusion.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
'You're judged by the friends you keep': PPC tries to distance themselves from anti-immigration billboard  HalifaxToday.caA billboard featuring People's Party of Canada leader Maxime Bernier appeared on the Bedford Highway on Friday morning.
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
Nine Crucial Pay-Per-Click Tips For Subscription Sites  ForbesUsing the right pay-per-click (PPC) advertising strategy combined with the right budget can be a highly effective marketing approach for subscription sites.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
Don’t Get Entangled in These PPC Snags!  Search Engine JournalIf you don't know what to look out for, you can hit some snags in your PPC program. Here are three PPC snags you need to avoid.
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
10 Tips to Win at Local PPC  Search Engine JournalThere are right and wrong ways to leverage a PPC budget. For local businesses, it's important to know the difference. Here are 10 ways to win at local PPC.
What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts  Business 2 CommunityWe all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple ...
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
What is paid search (PPC) and why do you need it? – Econsultancy  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
How to check why PPC performance changed  Marketing LandThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
How to run a PPC campaign  Startups.co.ukLearn how to make the most out of the cheapest, most effective form of display advertising, and how to really make your PPC campaign sing.
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalSearch engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that ...
What Are Keywords & How They Work in PPC  Search Engine JournalKeywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
Travel marketing: 4 tips for PPC marketing  The DrumWith Google becoming a one-stop travel planning and booking tool, marketers have to fight harder to get their brands seen by holidaymakers. Paid advertising is ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
What to Expect From Your New PPC Agency  Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...
Why Last-Click Attribution Is Killing Your PPC Performance  Search Engine JournalUsing automation in your paid search campaigns? Last-click attribution might be killing your PPC performance. Here's what you can do about it.
Here's How to Solve the SEO vs. PPC Debate in E-commerce  Social Media TodayEvery marketer has asked themselves the SEO vs PPC question—which is better for e-commerce? Of course, there's a general answer, but it really depends on ...
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Making PPC Search Ads Work For Your Hotel  Hotel News ResourceArticle - Making PPC Search Ads Work For Your Hotel - Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
How to Use Keyword Intent to Boost PPC Performance  Search Engine JournalSet yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
How SEO and PPC advertising go hand in hand Marketing News  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
Nikki Kuhlman  JumpFly PPC Advertising NewsI'm a senior account director at JumpFly. I've been doing paid search since almost the start of industry – so long ago that Overture was the platform to be on.
What Does PPC Have to Do With Website Design?  Search Engine JournalIf you're relatively new to PPC, you might not think much about website design. Instead, your focus is more likely on things such as ad groups, ad messaging, ...
Heard from Google, the biggest trends impacting PPC are privacy and automation  Search Engine LandWe're now well past this year's Google Marketing Live event which was hosted in June in San Francisco. By now you've most likely heard about all the latest ...
Why You Can’t Build a Successful PPC Program in Just a Few Hours  Search Engine JournalSome PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.
Are you on the wrong platform? Paid search vs. paid social  Marketing LandWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...
AI and Digital Paid Media: Are PPC Managers Being Replaced?  Marketing LandGone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life ...

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before.... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Googles AdWords Select(tm) Groundbreaking Program

One of the absolute best online marketing processes available to... Read More

PPC Advertising Explained

Advertising on the Internet has always been a bit of... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

How to Beat Your Rivals on Google AdWords

Google AdWords is a great tool for driving traffic to... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More