The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.

It wasn't the Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during the planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

My first, and probably biggest, mistake was not "looking before I leaped". I did not take the time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take the time to do the proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of the cost or risks of any program before you invest money or time on it.

I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.

The final mistake that I regret was waiting too long to pull the plug on the campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after the bad. Always know "when to say when".

Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

In The News:

Full Service PPC Management  JumpFly PPC Advertising News
Top 10 Must-Try PPC Tactics for 2020  Search Engine Journal
PPC Management for Agencies  JumpFly PPC Advertising News
Google PPC Ads in a Nutshell  Business 2 Community
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
A Complete Guide to PPC Ad Formats  Search Engine Journal
5 Innovative PPC Tactics to Try Today  Search Engine Journal
What is PPC?  Startups.co.uk
The Top 7 PPC Strategies for 2019  Social Media Today
SEO vs. PPC: A Few Forgotten Truths  Search Engine Journal
How to run a PPC campaign  Startups.co.uk
PPC & CRO Synergy: 6 Tips for Success  Search Engine Journal

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Googles Wonderland: Trouble In Paradise?

The fairy tale existance of Google is starting to experience... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

7 Secrets for Pay-Per-Click Success

"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More