The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.

It wasn't the Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during the planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

My first, and probably biggest, mistake was not "looking before I leaped". I did not take the time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take the time to do the proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of the cost or risks of any program before you invest money or time on it.

I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.

The final mistake that I regret was waiting too long to pull the plug on the campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after the bad. Always know "when to say when".

Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

In The News:

Why PPC Is a Must Have for Ecommerce Sites  JumpFly PPC Advertising News
5 Innovative PPC Tactics to Try Today  Search Engine Journal
What Is Ethical PPC?  Search Engine Journal
Should I Bid on Branded Terms in SEM?  Search Engine Journal
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
7 Ways SEO & PPC Can Help Each Other  Search Engine Journal
Bidding on brand terms  Elite Business Magazine
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
Top 10 Must-Try PPC Tactics for 2020  Search Engine Journal
Google PPC Ads in a Nutshell  Business 2 Community

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

PPC Advertising Explained

Advertising on the Internet has always been a bit of... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Web Advertising: Its All About the Click Thrus!

Working in research and development for a large infomercial company,... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days

"Todd" was keen to compete in one of the most... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More