Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In the pay-per-click world, your business depends on first impressions. By using effective power words, you can turn a lackluster advertisement into a click machine.

Power words create emotional responses. When we learn language, we learn to associate emotions with words. Effectively matching power words to the emotions you intend for your reader can create a huge difference in the responses to your ads.

One Word Impact

My first ad for a support forum on Google AdSense was dismal. I did not even get enough clicks to fill my $3.00 daily budget. I put myself in the searchers place and thought about what I would want if I were searching for a support forum, and the word that sprang to mind was "friendly." I created a second ad with the word "friendly" added and let the two compete with each other on AdSense. I was shocked! The friendly ad not only drew twice the clicks for twice the traffic, it also increased my conversion rate without making any changes to my web site.

Get the Reader's Attention

To bring about valuable clicks, you first need to get the reader's attention. Power words that create strong emotions will naturally draw a reader's eye and attention to your ad. Use power words such as sex, money, shock, win, incredible, success, love, secret, strategy, discover, reveal, and uncover. Here is an extreme example using a list of words to get your attention. Notice how the power words draw your eyes to the sentence.

Uncover the shocking yet secret strategy to incredible success in love, sex, and money.

Generate Interest

Now that you have the reader's attention, the next step is to make sure they are interested enough in your ad to click through and see more. Give them a reason to click with effective power words that answer their need for your product and to save money.

* Can you afford not to?

* Invest in your future.

* The -your product- advantage

* Don't pay more

* Special offer

Motivate the Reader to Click

Now it's time to close the deal. Use power words to motivate the reader to click. You can use call to action power words along with statements to make the reader feel good about clicking. Be certain you read the advertising guidelines as some search engines, including Google, set restrictions on how you can use call to action power words. Here are some examples.

* Seeing is believing

* You owe it to yourself

* Visit -your company- today

* ______ awaits you.

Experiment with different advertising power words to create that click-through ad sensation.

Elleth Faewen owns and operates the new web advertising support site http://www.WebAdZone.com -- an Internet company dedicated to helping you discover proven techniques to generate profit through effective web advertisements.

In The News:

GoodFirms Survey: Around 82% of Marketers Witnessed a Boost in Sales Leveraging PPC Ads  PRNewswireWASHINGTON, June 18, 2019 /PRNewswire/ -- "What's the best ecommerce marketing channels and tactics to blow up your sales?" This is a popular question ...
10 Amazing Tips to Write Better Mobile PPC Ads  Search Engine JournalReaching and converting your audience on mobile devices can yield big results. Use these 10 tips to start writing better, mobile-friendly PPC ads.
Latest innovative report on Pay-Per-Click Advertising Market by Top Key players like Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou  Investor StrategyPay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is ...
Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?  Economic TimesSimply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
Little Brands, Big Marketing: Email's Place In The eStore Mix 06/18/2019  MediaPost CommunicationsEmail is popular with small ecommerce firms, but it lags behind other channels, according to Ecommerce Marketing Strategies For Small Businesses, a study by ...
Pay-per-click (PPC) Advertising Market 2019 – Google, Bing, Yahoo, Ask.com, AOL.com  Worldwide MarketThe Global Pay-per-click (PPC) Advertising Market Report 2019-2025 includes a comprehensive analysis of the present Pay-per-click (PPC) Advertising Market.
Are Your Landing Pages Built For PPC?  Business 2 CommunityIf you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for ...
Pay-per-click Advertising Market Detail Analysis focusing on Application, Types and Regional Outlook 2025  Market Research GazetteGlobal Pay-per-click Advertising Market Overview: The latest report up for sale by QY Research demonstrates that the global Pay-per-click Advertising market is ...
Worldwide Mobile Advertising Market Overview & Outlook 2016-2024 - New-Age Advertisements to Fuel Mobile Marketing Space  GlobeNewswireDublin, June 17, 2019 (GLOBE NEWSWIRE) -- The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ...
Why SMBs Should Use Paid Search  MarketingProfs.comPaid search or pay-per-click (PPC) advertising is an effective way to drive search traffic quickly and consistently. Here's how it works and why small and midsize ...
Xandr launches Xandr Invest, a new programmatic platform for advertisers  PPC LandXandr today announced the launch of Xandr Invest, a new buying platform that offers programmatic guaranteed, enabling buyers to reserve access to supply ...
10 questions to ask marketing automation vendors  Marketing LandYou've decided to implement a marketing automation platform…great! Discover 10 key questions to ask vendors, such as: Do they require long-term contracts or ...
How to Use Keyword Intent to Boost PPC Performance  Search Engine JournalThe choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of:.
From start-up to Google global partner: growing pains and lessons learned  The DrumSince it was founded in 2007, Push has grown from a tiny loft above an accountants' office to a team of over 50 employees managing over £50 million of digital ...
Podcast ad market to surpass $1 Billion in the US  PPC LandIAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US. This is the double of the revenue ...
How To Track Phone Calls From Your Google Ad Campaigns  ForbesEverything you need to know about setting up Google call extensions and call tracking.
Spotify gains dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia  PPC LandSpotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in ...
Sellozo Releases Campaign Studio: Drag-and-Drop Ad Management and Optimization Tool for Businesses Selling on Amazon  Yahoo FinanceKANSAS CITY, Mo., June 11, 2019 /PRNewswire/ -- Sellozo's Campaign Studio, a significant enhancement to Ad Automation within Sellozo's advanced suite of ...
Head of Digital Marketing job, Cape Town  Bizcommunity.comAre you a Digital Marketing Ninja who would like to work from anywhere in the world? Do you aspire to make a difference and make a major contribution to ...
Things you wanted to know about SEO (but were afraid to ask)  Inside ImagingAs we noted last week, SEO is a real conundrum for small businesses wanting to derive maximum value from their websites. This week we ask Patrice Hugron ...
A Complete Guide to PPC Ad Formats  Search Engine JournalPPC ads come in many shapes and sizes. They also change frequently, which means it's nearly impossible to provide a truly comprehensive guide for every ad ...
How to Develop Your PPC Strategy  Search Engine JournalA successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one.
DesignRush Announces The Top 24 Digital Marketing Agencies Of 2019  Yahoo FinanceDigital ad spend will surpass $375 billion within two years, and DesignRush rounded up the best digital marketing companies from around the world who can ...
What are Some of the Best Free SEO Tools for Keyword Research?  TAPinto.netWhen computers first came out, it was all about the disk operating system. Today, it's all about getting people to visit your website to make an online purchase.
A Complete Guide to PPC Ad Targeting Options  Search Engine JournalIn the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target ...
10 Winning Higher Education Marketing Strategies for 2019  Pacifc54 BlogLet's dive into 10 of the most important foundations and tactics for a successful higher education marketing plan that drives results.
Amazon acquires Sizmek adserver  PPC LandAmazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities. Amazon said they have signed an agreement on May 31 ...
5 Ways to Use AI to Make Your PPC Ads More Effective  Business 2 CommunityGetting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable.
What Is PPC & How Paid Search Marketing Works  Search Engine JournalThis post will introduce you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works.
Comparing SEO to PPC  Practical EcommerceSearch engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world  Search Engine LandWe all know automation is dramatically changing the way we approach PPC. From setting up to managing and optimizing campaigns, our roles are evolving.
You’re Doing PPC Ad Tests Wrong – This Script Will Help  Search Engine JournalAd testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way.
Senior Digital Media Buyer job, Johannesburg, Northern Suburbs  Bizcommunity.comA dynamic, forward-thinking global business has a vacancy for a Senior Digital Media Buyer who would like to work from anywhere in the world, or be office ...
Get more conversions by deconstructing your PPC ads  Search Engine LandChefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...
What is PPC?  Startups.co.ukPPC is the advertising hack that makes sure your ads are in the right place at the right time. Learn how it works, and how to implement it here.
The Biggest Benefit of Google Display Ads (+ How to Leverage This!)  Business 2 CommunityWhether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not ...
Developing a Sustainable PPC Strategy: What You Need to Know  Search Engine JournalWant to develop a sustainable PPC campaign that drives results? Here are some key considerations and insights you need to know.
How to Optimize Your Paid Search Keyword List in 3 Steps  Search Engine JournalWhen you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it.
What is paid search (PPC) and why do you need it?  EconsultancyPaid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine by paying either each time their ad is ...
5 Strategies for Customer Uploads in PPC Campaigns  Search Engine JournalCustomer upload lists are not new to the PPC toolbox, but are often underused. Here are five strategies to use them in your paid search campaigns.
Display vs. Search vs. Social Ads vs. PPC in Paid Advertising  ThomasNet NewsPay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
5 Less Obvious PPC Testing Ideas That You Should Try  Search Engine JournalLooking for new PPC features and ideas to test aside from your usual landing page, ad and audience tests? Here are five PPC testing ideas for you.
Top 3 New(ish) PPC Features to Increase Your Paid Search ROI  Search Engine JournalReady to increase your paid search ROI? Check out these three Google and Bing Ads features and tips on how you can use them right now.
4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine JournalAre your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine LandMajor changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...
Using automation to boost PPC performance  Search Engine LandThe number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management ...
What You Need to Know About PPC Budgets & Bidding  Search Engine JournalLearn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
SAPO adopts AppNexus full stack, Adserver, SSP and DSP  PPC LandAppNexus today announced that SAPO, one of the biggest online media companies in Portugal, will adopt AppNexus full suite of products, including AppNexus ...
Who still clicks on ads anyway  App Developer MagazinePeople click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...
PPC advertising: How retailers can dominate Black Friday in 2018  EconsultancyBlack Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns  Search Engine JournalTake advantage of Google and Bing's powerful display ad networks to serve remarketing ads. Here are 10 types of remarketing you can do on Google and Bing.
Six Tips For Effective PPC Advertising  Forbes NowEvery client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who ...
Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet NewsPay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...
Enormous Growth in Search Engine Marketing Market 2019 is Thriving worldwide with Google Inc., 360i, Word Stream, Analytics, Screaming Frog Ltd. and Internet Marketing Inc.  Market Research ReportSearch engine marketing could be a methodology of raising the ranking by increasing the degree and quality of traffic to a website in search engine listing.
7 Terms You Need To Know About PPC Marketing  ThomasNet NewsPay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...
5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine JournalLearn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge  Search Engine JournalHere are seven ways to improve your ecommerce PPC and get more qualified searchers with high purchase intent to click on your paid search ad.
How SEO and PPC advertising go hand in hand  Media UpdateAccording to the Digital School of Marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising both share a common function: getting ...
Do you still need a PPC tool with the new Google Ads?  Marketing LandOn the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...
Should You Choose a PPC Agency or In-House PPC Management?  Search Engine JournalThere are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...
7 Most Frequently Asked PPC Questions (And...  Vertical MeasuresDo you oversee your businesses PPC advertising but don't manage the day-to-day PPC activities? Here are the top 7 questions and answers we hear from our ...
Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019  MediaPost CommunicationsReddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...
3 Tips for Surviving 2019, the Year of Automated PPC  Search Engine JournalThese three high-level action items related to automation and tools should be on your agenda to consider for greater PPC success this year.
Pros and Cons of PPC  BBN TimesPay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...
Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
PPC and Me: My Eye-Opening Pay Per Click Experience  Business 2 CommunityIf you've spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem ...
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know  Search Engine JournalA new year presents a new opportunity to review and maximize search and social PPC accounts goals as well as the calls-to-action (CTAs) we use to engage ...
How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine JournalHow can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.
The Best Feature in the New Google Ads Editor: PPC Audits  Search Engine JournalHere's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try.
How The Law Niche Proves Expensive PPC Can Pay Off  Forbes NowAs the law niche proves, no matter the price, PPC can really pay off.
How to Turn PPC Failure Into Success: 4 Lessons Learned  Search Engine JournalIn the world of PPC marketing, everyone fails at some point. It's inevitable. In fact, it will probably happen to you. Many times. But you can learn a lot from your ...
Why Do People Click on Paid Search Ads?  Business 2 CommunityAt the heart of every paid search campaign lies the eternal question: Why do people click (or not click) on your paid search ads? Is it because they recognize the ...
What Does PPC Have to Do With Website Design?  Search Engine JournalA great website is crucial to great PPC. Learn six elements of website design that can have a major impact on your PPC performance.
Forget me not: 3 steps to make your PPC ads more memorable  Search Engine LandWhat makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?
Boost Google Ads' Quality Score for PPC Success  Practical EcommerceGoogle Ads' quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score ...
What to Expect From Your New PPC Agency  Search Engine JournalIf you've never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can ...
SEO vs PPC: Which One Works Better? [Infographic]  Social Media TodayTo increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...
3 Ways PPC and SEO Teams Can...  Vertical MeasuresCombine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.
SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine LandBelow is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.
How to Do PPC Keyword Research in 2019  Search Engine JournalIf you're looking for the latest strategies in PPC keyword research, there's something you should know: Google was never designed to be about keywords.
How do you measure a good click-through rate (CTR) for PPC?  ClickZYour click-through *content* can help you understand what people think of your ads and your *content*. How to understand the definition of good CTR along with ...
SMM or PPC Marketing – Which One Should You Use?  Business 2 CommunityWhen it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...
How To Determine The Right PPC Advertising Budget  Forbes NowOne of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the ...
The Top 7 PPC Strategies for 2019  Social Media TodayLooking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I'm going to share my secrets for improving your paid campaigns, and ...
5 Demand Generation Tactics That Work in PPC  Search Engine JournalReaching people in the early stages of consideration requires thinking beyond demos and sales contact forms. Use these tips to boost PPC lead generation.
Apply These 8 Tips to Improve Your Amazon Marketing Ads  Small Business TrendsCheck out these important tips on Amazon marketing ads.
What Is Click-Through Rate & Why CTR Is Important  Search Engine JournalLearn what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK.
Ad Group Best Practices: How to Create & Structure Your Ad Groups  Search Engine JournalAccount structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.
Paid Search Spend Grows 10% Globally Year-Over-Year  Search Engine JournalA new report on digital advertising in Q4 2018 reveals that paid search spend grew 10% year-over-year.
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine JournalRunning PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ...
5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine JournalFacebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into ...
The Most Critical Google Ads (AdWords) Trends of 2019  Marketing LandSearch engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to ...
Nine B2B companies using clever PPC copy to target competitors  EconsultancyTargeting your competitors with some clever PPC copy is one way to stand out in a crowded marketplace. Here are nine companies doing it effectively.
Law Firm Marketing Execs Finding Local SEO Outperforms Pay-Per-Click  FinSMEsIf you are starting a new marketing campaign on Google, then you have two ways to go. Either the Pay-per-click (PPC) marketing strategy or local SEO. In order ...
Google to accept PPC advertising from Swedish operators but not affiliates  EGR GlobalGoogle will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search ...
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...
PPC Geotargeting Best Practices Guide  Search Engine JournalHere are the top benefits of using geotargeting on your PPC campaigns, along with hands-on tips on avoiding common geotargeting pitfalls.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine JournalLearn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

Managing PPC Campaigns Inhouse

Pay-per-click search engine advertising has generated ample interest in the... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

How to Make More Money from the Google Adsense Ads on Your Blog

Numerous bloggers these days are looking to earn extra cash... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More