Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Pay Per Click Web Advertising Power Word Secrets Revealed > NetSparsh - Viral Content you Love & Share

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In the pay-per-click world, your business depends on first impressions. By using effective power words, you can turn a lackluster advertisement into a click machine.

Power words create emotional responses. When we learn language, we learn to associate emotions with words. Effectively matching power words to the emotions you intend for your reader can create a huge difference in the responses to your ads.

One Word Impact

My first ad for a support forum on Google AdSense was dismal. I did not even get enough clicks to fill my $3.00 daily budget. I put myself in the searchers place and thought about what I would want if I were searching for a support forum, and the word that sprang to mind was "friendly." I created a second ad with the word "friendly" added and let the two compete with each other on AdSense. I was shocked! The friendly ad not only drew twice the clicks for twice the traffic, it also increased my conversion rate without making any changes to my web site.

Get the Reader's Attention

To bring about valuable clicks, you first need to get the reader's attention. Power words that create strong emotions will naturally draw a reader's eye and attention to your ad. Use power words such as sex, money, shock, win, incredible, success, love, secret, strategy, discover, reveal, and uncover. Here is an extreme example using a list of words to get your attention. Notice how the power words draw your eyes to the sentence.

Uncover the shocking yet secret strategy to incredible success in love, sex, and money.

Generate Interest

Now that you have the reader's attention, the next step is to make sure they are interested enough in your ad to click through and see more. Give them a reason to click with effective power words that answer their need for your product and to save money.

* Can you afford not to?

* Invest in your future.

* The -your product- advantage

* Don't pay more

* Special offer

Motivate the Reader to Click

Now it's time to close the deal. Use power words to motivate the reader to click. You can use call to action power words along with statements to make the reader feel good about clicking. Be certain you read the advertising guidelines as some search engines, including Google, set restrictions on how you can use call to action power words. Here are some examples.

* Seeing is believing

* You owe it to yourself

* Visit -your company- today

* ______ awaits you.

Experiment with different advertising power words to create that click-through ad sensation.

Elleth Faewen owns and operates the new web advertising support site http://www.WebAdZone.com -- an Internet company dedicated to helping you discover proven techniques to generate profit through effective web advertisements.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

VRM Intel

Making the Most of Your PPC Ad Spend
VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows ...


Business 2 Community

'Tis the Season for PPC Advertising
Business 2 Community
Increasingly, marketers and brands must merge their organic content effort with paid advertising offers. Whether you're looking to get Facebook views or dominate the search engine results page, combining a natural content effort with PPC ads is ...


Amazon's New Advertising API Will Give ManageByStats PPC Tools A Boost
Digital Journal
Amazon has released a new API for advertising, which provides additional features that ManageByStats will take advantage of in its new advertising features. An API is an Application Program Interface, a tool for developers provided by software makers ...


Circus PPC issues guide on how to utilise PPC advertising to boost ...
Retail Times
Remember the pre-smartphone days when Black Friday (and to a degree, Cyber Monday) were all about who has a better elbowing technique in stores?

and more »

6 Common Misconceptions about PPC
Customer Think
PPC services are the hottest trend nowadays which is regularly optimized by many of you to mark the success of your business. It is a model of internet marketing in which marketers pay only when their ad is clicked. It's an easy way to make people ...


Business 2 Community

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Business 2 Community
PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for ...


Hospitality Net

Lower your PPC costs with better ad copy
Hospitality Net
Every hotel has some form of PPC campaign running these days. And regardless of whether you're using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention is always the same – let's make sure we catch our prospective ...


Entrepreneur

It's Worse Than Pointless to Continually Ask 'What's a Good Conversion Rate?'
Entrepreneur
Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business will also increase without you having to invest more money in ads. Given the obvious financial importance ...


Southern New Hampshire University

Exploring Seven Types of Digital Marketing
Southern New Hampshire University
In a typical PPC model like a Google AdWords campaign, you will pay only when someone clicks on your ad and lands on your website. You can spend just about any amount of money on pay-per-click advertising. Some companies may see results from ...

and more »

Business 2 Community

9 Quick Tips to Significantly Improve PPC Performance
Business 2 Community
As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your website ...

Google News

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

The AdSense Formula for Making Money

I often get asked what the secret is to making... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

Pay Per Click Search Engines - A Fundamental Overview

Forbes magazine reported that pay per click ads accounted for... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More