Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
PPC Fraud, Google Stands to Lose Millions > NetSparsh - Viral Content you Love & Share

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.

You've seen them, there impossible to miss, glaring at you on virtually every page of your favorite website, those little blue boxes that webmasters have become so fond of, the infamous Google Ad's. Everyone wants to get in on the big bucks action. If you listen to the stories, Google is writing some impressive checks and the temptation will be just to much for the hackers. The target is so obvious.

You see, hackers don't care who benefits from their efforts as long as "the Man" suffers. For many years now the man has been Bill Gates and Microsoft. Hackers have done everything possible to disable his empire, creating virus after virus just to mess with him, even the US Government got into the act. Now the new giant on the block is Google and the hackers are drooling with anticipation. It is just a mater of time before some genius hacker figures out how to get a spider to do his dirty work and turns loose a new age type of virus, the "clicker bug."

Here is a quick overview; the search engine advertising market is currently almost $4 billion per year with fraud estimated somewhere in the 5-15% range. The majority of this fraud is done at the search engine listing page level and most is accomplished by hand. The object is to drive up the click counts of a targeted website to use up there budget and consequently disable there ad or better yet get the company (your competition) to remove them entirely.

Both Google and Yahoo/Overture acknowledge that the click fraud problem exists. Their in house experts claim that improved internal controls will prevent this problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Given how much they stand to lose if advertisers cut back on advertising spending, this cavalier attitude certainly is surprising. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008. At the current fraud rates that amounts to $750 million, about three quarters of a billion dollars!

Now along comes the "clicker bug" and instead of attacking the case hardened, almost bullet proof, servers of the search engine giant, they crawl the internet and click indiscriminately on 3 or 4 ads per website every night. The clicks would appear harmless and the bugs effort will only generate revenues of $ .25 for the page owners. After all, the object is to take down the man not generate revenue for any given website. The search engines will be so busy guarding the vault against monsters they won't notice the ants walking away with the refrigerator, but multiply that quarter times the total number of websites available and in just a few days Google could be overwhelmed. The only way to stop it would be to encrypt every ad or employ pattern gif's like the "who is" pages do.

Grant it the technology is not quite there yet but hackers are some the industries brightest, if a bit deranged, programmers and they will figure it out. If I can think of it they can do it.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/A rticles/articles.htm

In The News:


Search Engine Land

The PPC challenge of selling manufacturing capability vs. stock products
Search Engine Land
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.


Business.com

3 Ways to Maximize ROI on Your PPC Ads
Business.com
The downside is that PPC campaigns are not the cheapest advertising effort. Done wrong, they can cost a business a small fortune. Research by WordStream found that the average small business spends $1,200 a month on PPC and wastes more than 25 ...


The South African

Business KPIs and modern marketing: 5 Things to know
The South African
Except for Russia and China, where the state opposes US control of their internal markets, most other countries have Facebook (FB.0) and Google (GOOGL.O), which together takes around 60% of the advertising spend. What is bad about this, is that no ...


Search, The Keystone Of PPC
MediaPost Communications
According to the “State of PPC,” Hanapin Marketing's annual survey of the pay per click (PPC) advertising industry, channels like programmatic, native, social, and mobile continue to grow and will not stop trying for a better share in the PPC industry ...


Search Engine Land

The big problem with PPC attribution modeling no one is talking about
Search Engine Land
Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn't really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a ...


VendingMarketWatch

Leadrop Announces Online Lead-Gen Service For Vending Machines
VendingMarketWatch
Leadrop has revolutionized pay-per-click (PPC) paid advertising into a platform where vending machine business owners pay for a lead only after they know the lead specifics. For example, a user is capable of seeing: location, traffic/employee numbers, ...


Practical Ecommerce

Don't Forget Bing for 2017 Holiday Advertising
Practical Ecommerce
New pay-per-click advertisers invariably start with AdWords. Google holds a dominant share of search volume in the U.S. and even the name Google is synonymous with online searching. However, savvy advertisers can use Bing Ads to increase their ...


The South African

Advertising costs: What every business should know
The South African
Quite simply, anyone versed in the use of business analytics and digital advertising will have the tools at their fingertips to measure metrics such as “bounce rate” and “time per page” – as well as to segment these metrics by device category (mobile ...


YourStory.com

Integrated digital marketing: significant facts and decisive framework
YourStory.com
You need to create relevant content based on the connected experiences by using different channels such as email marketing, search, pay-per-click advertising (PPC), retargeting, online PR, social media marketing, and push notification. Always give ...


How to compete with national retailers by utilising the power of PPC: a guide for small retailers
Retail Times
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is ...

Google News

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Considerations For A Pay-Per-Click Ad Campaign

Submitting your website to the Search Engines today may seem... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More