Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
PPC Fraud, Google Stands to Lose Millions > NetSparsh - Viral Content you Love & Share

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.

You've seen them, there impossible to miss, glaring at you on virtually every page of your favorite website, those little blue boxes that webmasters have become so fond of, the infamous Google Ad's. Everyone wants to get in on the big bucks action. If you listen to the stories, Google is writing some impressive checks and the temptation will be just to much for the hackers. The target is so obvious.

You see, hackers don't care who benefits from their efforts as long as "the Man" suffers. For many years now the man has been Bill Gates and Microsoft. Hackers have done everything possible to disable his empire, creating virus after virus just to mess with him, even the US Government got into the act. Now the new giant on the block is Google and the hackers are drooling with anticipation. It is just a mater of time before some genius hacker figures out how to get a spider to do his dirty work and turns loose a new age type of virus, the "clicker bug."

Here is a quick overview; the search engine advertising market is currently almost $4 billion per year with fraud estimated somewhere in the 5-15% range. The majority of this fraud is done at the search engine listing page level and most is accomplished by hand. The object is to drive up the click counts of a targeted website to use up there budget and consequently disable there ad or better yet get the company (your competition) to remove them entirely.

Both Google and Yahoo/Overture acknowledge that the click fraud problem exists. Their in house experts claim that improved internal controls will prevent this problem from escalating. Their stated position seems to be that they are concerned about click fraud, but that it is not a material issue so far. Given how much they stand to lose if advertisers cut back on advertising spending, this cavalier attitude certainly is surprising. Industry research firm eMarketer expects $7.4 billion to be spent on search engine advertising by 2008. At the current fraud rates that amounts to $750 million, about three quarters of a billion dollars!

Now along comes the "clicker bug" and instead of attacking the case hardened, almost bullet proof, servers of the search engine giant, they crawl the internet and click indiscriminately on 3 or 4 ads per website every night. The clicks would appear harmless and the bugs effort will only generate revenues of $ .25 for the page owners. After all, the object is to take down the man not generate revenue for any given website. The search engines will be so busy guarding the vault against monsters they won't notice the ants walking away with the refrigerator, but multiply that quarter times the total number of websites available and in just a few days Google could be overwhelmed. The only way to stop it would be to encrypt every ad or employ pattern gif's like the "who is" pages do.

Grant it the technology is not quite there yet but hackers are some the industries brightest, if a bit deranged, programmers and they will figure it out. If I can think of it they can do it.

Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/A rticles/articles.htm

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

VRM Intel

Making the Most of Your PPC Ad Spend
VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows ...


10 Tips to Create an Effective PPC Advertising Campaign for Your Law Firm
The National Law Review
10 Tips to Create an Effective PPC Advertising Campaign for Your Law Firm. Monday, December 4, 2017. When setting up PPC advertising campaigns for your law firm, it is imperative that you know and follow best practices for PPC advertising, since the ...


Business 2 Community

'Tis the Season for PPC Advertising
Business 2 Community
Increasingly, marketers and brands must merge their organic content effort with paid advertising offers. Whether you're looking to get Facebook views or dominate the search engine results page, combining a natural content effort with PPC ads is ...


Search Engine Journal

Are Ad Extensions Actually Costing You Conversions? [DATA]
Search Engine Journal
Google also rolled out “Automatic” ad extensions. Basically, if you aren't using ad extensions and have not purposely disabled them, Google will determine which ad extensions will show and pull directly from your website to do so. Why would Google ...


Business 2 Community

Get the Most Out of Your Google Pay-Per-Click Advertising
Business 2 Community
When is it Smart for a Small Business to use Google Pay-Per-Click (PPC) Advertising? As a marketing agency that works primarily with small and medium sized businesses, we are often asked, “is Google Pay-Per-Click an effective strategy for my small ...


Digital Marketing/Advertising Internship (SEO & PPC)
Pedestrian TV
We are an expanding online media agency based in Sydney. We help companies to improve their presence on the web. Our services include; SEO (search engine optimisation), PPC (Google AdWords), content marketing and web design. What We Offer. – Office In ...

and more »

Search Engine Land

Which PPC metrics matter? Lessons from half a million keywords
Search Engine Land
In other words, you want your ad spend to produce sales. As obvious as this statement is, actually determining how different factors in your AdWords campaigns affect sales can be fairly difficult. To try to shed more light on the subject, we recently ...


Business 2 Community

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Business 2 Community
Everything about pay-per-click is measurable, from the amount that you're paying to the number of hits your website receives. This makes it a useful tool for testing different campaigns, strategies or landing pages allowing you to evaluate which are ...


Entrepreneur

So, You've Created a Website: Now, What?
Entrepreneur
Paid advertising. Your first option is to pursue paid advertising, such as through Google AdWords, a pay-per-click (PPC) ad platform that charges you based on the actual click-throughs you get for your site. This is usually a good method to start with ...


Search Engine Journal

10 Tips to Get the Most Out of Google AdWords Express
Search Engine Journal
ADVERTISEMENT. Originally launched in 2011, AdWords Express (AWE) set out to provide an accessible entry to pay-per-click (PPC) advertising for small businesses. The target market is the large number of merchants who may not have the expertise or the ...

Google News

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Regarding the AdSense Update...

If you haven't yet got a Google AdSense account for... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Per Click - Do They Know Something We Dont?

I have utilized pay-per-click (PPC) advertising since its inception about... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More