Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Preliminary Survival Steps for Adwords Success > NetSparsh - Viral Content you Love & Share

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

It's important not to just lump all your keywords into one adgroup, but it's also important to have some initial, central key terms that you are going to write your ad around.

Here's how (as in my video) to set up and structure a targeted adwords campaign. Follow this step-by-step everytime, you should be fine :o)

- First, find your main niche keyphrase. This is the most general, ideally 1-word term that encompasses your product's or service's niche. IN my example for promoting a grant claiming service, the top level keyword is, yes, "grant"

- Next you need to split this top level keyword into ideally 2-word phrases that cover what different searchers on Google will be looking for. E.g. look at the different areas your product covers such as (in my example again) EDUCATION grant, BUSINESS grant, DAYCARE grant etc.

These will also be your Adgroup names and what your ads will be written around for various benefits such as emboldened text.

- write your ad (you will look at expanded keywords later, and my course goes into this in part 2)

so if the first adgroup is BUSINESS grant, we want to write the ad around that central term so we are targeting a specific type of person here - someone who is looking for info on how to claim for a bizz grant!

- first, put that central term as the first line in your ad, followed by a trail off (a trail-off is where the reader has to go onto the next line to finish the sentence or phrase)

With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture - ver important they read ALL of your ad to get the full idea of what you're offering them.

- include 2 hard hitting benefits. Take these from the website you're promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line...

- Close with a call to action such as "get yours now" or "don't miss out". I've found the cliche and classic action phrases work the best, people don't seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they've read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word - e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It's free...

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you're interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you're interested in making money selling other people's stuff online sign up at http://www.futureaffiliate.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Search Engine Land
On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC ...


Business 2 Community

Does PPC Work for B2B?
Business 2 Community
PPC for B2B. It doesn't just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you're selling ...


Search Engine Journal

How Mastering the Art of PPC Yield Management Can Boost ROI
Search Engine Journal
PPC yield management takes that approach a step farther and applies it to the process of online advertising. It's still making frequent adjustments in the price of a product or service in response to fluctuations in market variables. However, the ...


PPC Land

Conversational Display Ads now available on Google
PPC Land
AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale, using Google Display ...

and more »

Best PPC Management Company of 2017
Promotion World (press release)
We are specialists in Search Engine Optimization, Pay Per Click Advertising, and Content Marketing. We are fiercely committed to delivering a truly exceptional digital marketing service that drastically grows your business. At Directive Consulting, we ...

and more »

Search Engine Journal

Why Optimizing for Quality Score Still Matters & How to Do It
Search Engine Journal
If you use PPC as part of your digital marketing efforts, you're probably familiar with the term Quality Score. It's an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the ...


PPC Land

Webinar: Creative advertising for the festive season
PPC Land
On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at ...


Startups.co.uk

How your start-up can achieve paid search or PPC advertising success
Startups.co.uk
Yes, it costs, but the benefits provided by paid search or pay-per-click (PPC) advertising offer a powerful return on investment (ROI). That said, as it is based on competitive bids, competing against a large business with masses of marketing spend can ...

and more »

The Bookseller

7 ways to use pay per click marketing to promote books
The Bookseller
You can do a lot to promote books online for free. So why would you pay for ads? Because they're cost-effective - and they work. Pay per click (PPC) marketing is the most common form of advertising online. You only pay when someone clicks your ad, can ...

and more »

Business.com

5 Ad Budgeting Tips for the Upcoming Holiday Season
Business.com
Your advertising budget will also depend on your past efforts. If you have great historical data, you can spend less on advertising, whereas if you're new to online pay-per-click ads, you'll need to spend more money so you can test a variety of audiences.

and more »
Google News

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

How To Get Banned From Google Adsense In Just 2 Clicks

The darkest nightmare a hardworking affiliate webmaster fears is receiving... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

How to Save Money on the Adwords Network

Over the years I have had many accounts with Adwords,... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?The Untold Secret Of Pay... Read More