Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Preliminary Survival Steps for Adwords Success > NetSparsh - Viral Content you Love & Share

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

It's important not to just lump all your keywords into one adgroup, but it's also important to have some initial, central key terms that you are going to write your ad around.

Here's how (as in my video) to set up and structure a targeted adwords campaign. Follow this step-by-step everytime, you should be fine :o)

- First, find your main niche keyphrase. This is the most general, ideally 1-word term that encompasses your product's or service's niche. IN my example for promoting a grant claiming service, the top level keyword is, yes, "grant"

- Next you need to split this top level keyword into ideally 2-word phrases that cover what different searchers on Google will be looking for. E.g. look at the different areas your product covers such as (in my example again) EDUCATION grant, BUSINESS grant, DAYCARE grant etc.

These will also be your Adgroup names and what your ads will be written around for various benefits such as emboldened text.

- write your ad (you will look at expanded keywords later, and my course goes into this in part 2)

so if the first adgroup is BUSINESS grant, we want to write the ad around that central term so we are targeting a specific type of person here - someone who is looking for info on how to claim for a bizz grant!

- first, put that central term as the first line in your ad, followed by a trail off (a trail-off is where the reader has to go onto the next line to finish the sentence or phrase)

With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture - ver important they read ALL of your ad to get the full idea of what you're offering them.

- include 2 hard hitting benefits. Take these from the website you're promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line...

- Close with a call to action such as "get yours now" or "don't miss out". I've found the cliche and classic action phrases work the best, people don't seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they've read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word - e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It's free...

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you're interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you're interested in making money selling other people's stuff online sign up at http://www.futureaffiliate.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Peninsula Daily News

Search Advertising Remains One of the Best Ways to Reach Customers
Peninsula Daily News
It's this ease of use that has made search one of the most reliable digital advertising channels. Every search that consumers conduct can be considered signals of intent, giving advertisers a massive opportunity to put their brand names and websites in ...

and more »

Enterprise Times

Is Click Fraud eating your advertising budget?
Enterprise Times
Wikipedia defines click fraud as: “a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors ...


PPC and SEO
Window and Door
Pay-per-click advertising campaigns—in particular, Google's PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results ...


20% of All Searches are Made with Voice (INFOGRAPHIC)
Small Business Trends
Adzooma also looks at audience targeting, Google, PPC, images and videos along with voice search. The reason your small business needs to keep up with the information in this infographic is that online and mobile advertising is taking over traditional ...

and more »

Search Engine Journal

SEO vs. PPC: Which is Better in the Long Run?
Search Engine Journal
That's not to say a sub-par website wouldn't ever see some sort of lift from PPC advertising. It would (assuming the landing pages are live and decent). But there would need to be a sizeable budget that would span years. That's because once a brand ...
Google and Facebook Claim 60% of 2017 Digital Ad SpendSearch Engine People (blog)
SEO Vs. SEM Vs. PPC: What's The Difference, And Which One Is Right for You?ThomasNet News (press release) (blog)

all 8 news articles »

Deccan Chronicle

Top tips on ecommerce PPC to improve your advertising ROI
Deccan Chronicle
Are you looking to improve the return on investment of your ecommerce site through PPC? Are you unsure of which practices you want to adopt? Here, is a snippet on some of the best practices to improve your advertising ROI. Location is important — A ...


How to write PPC advertising copy that converts
theEword (blog)
TITLE Pay-per-click advertising (PPC) is the data-driven sibling of the traditional ad. Gone are the days of spray-and-pray marketing, where an organisation would have to aggressively communicate their message to as many people as possible, in the hope ...


Business 2 Community

How Pay Per Click Complements Organic SEO (and Vice Versa)
Business 2 Community
1. Bid for branded keywords to increase click through rate. First, you can pay for branded keywords (keywords with your brand in them) to increase your overall click through rate (CTR) for those keywords. Most likely, you already rank #1 for your ...


Search Engine Land

5 New Year's resolutions for your PPC campaigns
Search Engine Land
It's easy to overlook ads which may still be using the old format, especially in large accounts. While auditing prospect campaigns, we are still seeing many with one-headline ads, so be on the lookout for this. Explore extensions. We like that ...


Influencive

Can't Miss Quick-Start Guide to Launching a New Business Venture
Influencive
You do not need to be completely detailed, but you should have a good plan in place. Start with a short description about your business. Set your short term and long term goals. Include any research from the first step in your marketing plan. You can ...

Google News

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Niche Market Pay Per Click Advertising Should Be Your Priority

There are many forms of advertising nowadays. There's popups and... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More