Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

It's important not to just lump all your keywords into one adgroup, but it's also important to have some initial, central key terms that you are going to write your ad around.

Here's how (as in my video) to set up and structure a targeted adwords campaign. Follow this step-by-step everytime, you should be fine :o)

- First, find your main niche keyphrase. This is the most general, ideally 1-word term that encompasses your product's or service's niche. IN my example for promoting a grant claiming service, the top level keyword is, yes, "grant"

- Next you need to split this top level keyword into ideally 2-word phrases that cover what different searchers on Google will be looking for. E.g. look at the different areas your product covers such as (in my example again) EDUCATION grant, BUSINESS grant, DAYCARE grant etc.

These will also be your Adgroup names and what your ads will be written around for various benefits such as emboldened text.

- write your ad (you will look at expanded keywords later, and my course goes into this in part 2)

so if the first adgroup is BUSINESS grant, we want to write the ad around that central term so we are targeting a specific type of person here - someone who is looking for info on how to claim for a bizz grant!

- first, put that central term as the first line in your ad, followed by a trail off (a trail-off is where the reader has to go onto the next line to finish the sentence or phrase)

With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture - ver important they read ALL of your ad to get the full idea of what you're offering them.

- include 2 hard hitting benefits. Take these from the website you're promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line...

- Close with a call to action such as "get yours now" or "don't miss out". I've found the cliche and classic action phrases work the best, people don't seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they've read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word - e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It's free...

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you're interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you're interested in making money selling other people's stuff online sign up at http://www.futureaffiliate.com

In The News:

9 PPC Mistakes That Impact Success  Search Engine Journal
Which Ad Platform Is Right For You?  Business 2 Community
How Not to Work with PPC Managers  Search Engine Journal
Why PPC Is a Must Have for Ecommerce Sites  JumpFly PPC Advertising News
10 Awesome PPC Text Ads  JumpFly PPC Advertising News
Lift Your Brand and Boost Sales with Instagram  JumpFly PPC Advertising News
A Complete Guide to PPC Ad Formats  Search Engine Journal
Are bots eating your Facebook budget?  Global Banking And Finance Review
What's the Best PPC Bidding Strategy?  Search Engine Journal
PPC & the B2B Buyer Journey: A Primer  Search Engine Journal
Privacy, Personalization & PPC  Search Engine Journal
7 Ways SEO & PPC Can Help Each Other  Search Engine Journal

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

How To Increase Adsense Income

If you are already running Adsense on your site, you... Read More

When AdSense Goes AWOL

No matter how hard you work to optimize your page,... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

MSN PPC Advertising Network Finally Debuts

MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More

Successful Pay Per Click Ad Copy

Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More