Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of "banner impressions" dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google's adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site's content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue's. The visitor does not pay for the information; instead the advertisers do, making the website's existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their "no click no pay" mechanism, or more popularly called "pay-per-click". Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

In The News:

Why PPC Is a Must Have for Ecommerce Sites  JumpFly PPC Advertising News
WhaTech  WhaTech
PPC: A glossary of terms  Econsultancy
5 Innovative PPC Tactics to Try Today  Search Engine Journal
What Is Ethical PPC?  Search Engine Journal
7 Ways SEO & PPC Can Help Each Other  Search Engine Journal
SEO vs. PPC: Which Is Better for Your Business in 2020  99Signals - Tech News, Tech Hacks, & More
5 PPC Trends to Get Ready for in 2020  Search Engine Journal
Top 10 Must-Try PPC Tactics for 2020  Search Engine Journal
How to Develop Your PPC Strategy  Search Engine Journal
Google PPC Ads in a Nutshell  Business 2 Community
A Complete Guide to PPC Ad Formats  Search Engine Journal
Full Service PPC Management  JumpFly PPC Advertising News

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Posturing Yourself As The Expert By Utilizing Google Search

First, go to google and type "dan kennedy" into the... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Run a Profitable Google Adwords Pay Per Click Campaign

Google and Yahoo-Overture control over 90% of the... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More