Google AdSense has rapidly gained a status of an independent online business model. Many average people with a little knowledge of HTML are earning a fortune with AdSense.
The AdSense comes under the category of "pay per click affiliate" programs. This means you get paid when someone click on the ad which resides on your website.
There are many reason for the success of the AdSense program. The very first reason is it is launched by Google, the leaders of Search Engines. After establishing themselves in the crowd of Search Engines they had a crown of credibility with them.
The second reason for the popularity lies in the fact that Google is not concerned about the amount of traffic you are getting to your website.
They are more concerned about content. If the content is really good your site will generate visitors over a period of time. This is unlike many other pay per click affiliate programs, which have a condition on the number of visitors you are getting per day, before your application gets approved.
This creates an interesting situation for online entrepreneurs. The more the traffic they generate to their site, the more is the possibility to get the AdSense ad clicked and they get paid.
Now Google also benefits from this. Since AdSense ads are nothing but the same ads from the Google AdWords account holders, Google charges the AdWords account holder of that particular ad which is being clicked and pays a small portion to the webmaster on whose website the AdSense ad resides.
The amount which Google charges the AdWords account holder and pays the AdSense account holder is determined entirely by the online popularity of the given "keyword" for which the ad was written by the AdWords account holder.
This is where the real opportunity has come up for online newcomers. Most people put a lot of energy in finding "high paying" keywords or simply purchase a database of "high paying keywords", create a small website around the keyword, put AdSense code in it and start generating traffic which might click on the ad and expect to get paid high.
But here is the real kicker! The amount which you get paid is dependent of 5 different factors. Some of the factors are out of the control of the webmaster (you).
For example if a keyword phrase pays something around $14 to $15 per click. Most people think that even if they get a 1% click through rate, that is 1 person clicks out of 100 visiting their website, Google will put $14 in my account. Yes it's true, but not always!
The amount which you get paid, depends on which ad gets shown on your website. The ad which gets shown on your website is dependent upon the relevancy and lot more other factors.
The true success with AdSense lies not on targeting only "high paying" keywords, but with focusing on creating highly informative content and getting repeat visitors. Google loves content. If you provide it on your website you will automatically get more visitors and increase the possibility of high click through rate which leads to more income to you and Google.
So, learn to build traffic first and then fine tune your website with AdSense script to start earning immediately. The true success with AdSense is with generating content rich pages and attracting traffic. "High paying keywords" is a secondary factor with AdSense
Copyright 2005 Shrinivas Vaidya
AdSense is the registered trademark of Google Inc.
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