Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
3 Tips For Adwords PPC Management > NetSparsh - Viral Content you Love & Share

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1

Setting up an account

If you live outside of the US, different minimum bid prices hold true given the different currencies involved.

Let's take the UK for example - in the UK the minimum bid price is £0.04 whereas the minimum bid price in the US is $0.05.

This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.

I say may because you will incur charges for currency conversions with your bank so you must look at your own particular financial situation to be sure. The new

So, if you have yet to create an Adwords account - or indeed even if you have an account (you would have to shut it down before reopening another) - sign up at http://www.google.com (not your local Google portal - eg: .co.uk) and specify dollars as your account currency. It Ccould make a significant difference to your PPC management costs.

Adwords PPC Management Tip No.2

How to increase your business profitability by hundreds of percent

Ok,

So you get a mere 4 lines of text to play with in Adwords so every single line counts. Even more than that every single letter counts (even the Capitalisation of letters will make a difference to your click through rates believe it or not).

But what's in a name?

Your name in your ad is of course your URL. When crafting an ad, most people spend a lot of time concentrating on the headline (well worth doing as it is the most important part arguably) and on the ad text (also a good thing but not as important as you'd think).

After the headline, the next thing that prospects eyes are drawn to is...

Yes you've guessed it - your name - your URL

But what can I do with my URL I hear you say?

Just because you have 1 domain name doesn't mean you need to use it. There is nothing in Google's T&C's that prohibits you from using a different display URL to that of your destination URL (although you will have to own the display URL and it must resolve to a pertinent page - i.e. If you're advertising pet food, it must be about pet food and not resolve to another address dealing with a different subject entirely.

Hundreds of percent more profitable?

We have conducted tests outlined above with some of our clients. Results have ranged from 46% through to 76% more profitable domain names. These results are applicable to your bottom line profitability - remember 76% more traffic will result in a like for like increase in bottom line profits.

Your results are equally applicable on and offline, whatever grabs attention online will do likewise in offline print media.

We have also seen a 113% improvement on one of our tests (with a small sample) but we stopped the test early because our results were not statistically significant and waiting for a larger sample was a moot point.

Pop Quiz - One of my clients Jonathan Stanley has graciously allowed me to show you the results of our tests with him. Consider the following adverts and their display URL's:

www.TalkingLeadership.com
www.ThisIsLeadership.com
www.LeadSuccessfully.com
www.MyLeadershipCenter.com
www.LeadingEffectively.com

Which of the above display URL's was the winner and which do you think was the loser and which one do you think was the winner?

Well, the results are as follows from worst to last:

MyLeadershipCenter.com 9 clicks
LeadingEffectively.com 17 clicks
LeadSuccessfully.com 18 clicks
ThisIsLeadership.com 21 clicks
TalkingLeadership.com 37 clicks

Who would have thought it? I certainly wouldn't but then that's the point you will never know until you test.

My thanks to Jonathan Stanley once again at http://www.TalkingLeadership.com for allowing me the use of this example.

And what else can you do with your text? And even if you want to use your existing domain there's plenty you can still do - remember CAPITALISATION? And then there are sub-domains or even appended directory names.

All it takes is a little creativity and you'll find your click through rates reaching new heights with your Adwords PPC management.

Adwords PPC Management Tip No.3

Keyword Resources

It's easy to think you have a great list of 50 or 100 keywords and stop there but you'd be missing out on the thousands of other keywords your competitors may have researched.

Brainstorming Resources Here are a few keyword brainstorming resources you should try to increase your keyword list:

http://www.kwmap.net
http://www.trackingandtesting.com/dystatic/AdwordsVolume1Wordtracker.php
http://www.lexfn.com
http://www.goodkeywords.com
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.trackingandtesting.com/dystatic/AdwordsTip1NicheDB.php
http://www.nichebot.com

A little note on thousands of keywords: In theory you have 5,000,000 keywords available to you in your Adwords account. In practice this if used would 'annoy' Google as their servers would grind to a halt. Having thousands of keywords is not a good idea from a testing/tracking or PPC management perspective unless:

* You have a large number of people to conduct said tracking/testing

* You have the requisite tools to analyse results

* You are extraordinarily disciplined (along with all the people you have under your command) in implementing correct tracking URL's

Google will cap the numbers of keywords in your account around the 50,000 level - they may allow more if your account history is good.

So don't get too hung up on constructing thousands upon thousands of keywords - find the ones that work as quickly as you can and focus on conversion, your time will be well served.

Bonus Tip

Are you looking for somebody to help you with your Adwords PPC management? Well, perhaps before you decide upon who should help you, type in the following phrase into Google:

"bad ppc management"

Hmmm, makes you think doesn't it?

** Note: This article is spam friendly and has received a low (safe) rating from Spam Assassin.

Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on PPC management visit http://www.pdqprospects.com/index.html

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

VRM Intel

Making the Most of Your PPC Ad Spend
VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows ...


Business 2 Community

'Tis the Season for PPC Advertising
Business 2 Community
Increasingly, marketers and brands must merge their organic content effort with paid advertising offers. Whether you're looking to get Facebook views or dominate the search engine results page, combining a natural content effort with PPC ads is ...


Circus PPC issues guide on how to utilise PPC advertising to boost ...
Retail Times
Remember the pre-smartphone days when Black Friday (and to a degree, Cyber Monday) were all about who has a better elbowing technique in stores?

and more »

6 Common Misconceptions about PPC
Customer Think
PPC services are the hottest trend nowadays which is regularly optimized by many of you to mark the success of your business. It is a model of internet marketing in which marketers pay only when their ad is clicked. It's an easy way to make people ...


Business 2 Community

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Business 2 Community
PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for ...


Entrepreneur

It's Worse Than Pointless to Continually Ask 'What's a Good Conversion Rate?'
Entrepreneur
Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business will also increase without you having to invest more money in ads. Given the obvious financial importance ...


Hospitality Net

Lower your PPC costs with better ad copy
Hospitality Net
Every hotel has some form of PPC campaign running these days. And regardless of whether you're using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention is always the same – let's make sure we catch our prospective ...


Professional Jeweller

GUEST COLUMN: How can jewellers advertise effectively online?
Professional Jeweller
Making sales is not enough to be truly competitive in the world of jewellery ecommerce — the Blueclaw PPC ROI Calculator (available online) can help measure the value of adjusting your strategy and bids. 3. Where does your online advertising strategy ...


TNW

3 Widespread PPC Myths You're Mistakenly Falling For
TNW
Many people mistakenly think PPC is a short-term strategy. They want to inform customers about a sale or other time-dependent event, so they advertise. If their ad gets 30 clicks at $2 each, they simply want to ensure that they receive one or more $60 ...


Business 2 Community

9 Quick Tips to Significantly Improve PPC Performance
Business 2 Community
As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your website ...

Google News

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

How to Master Google AdWords - Part 2

4. Write an attractive ad - you have a very... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Buying Your Way to the Top with Pay Per Click Advertising

Imagine if you could advertise ONLY to people who have... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords... Read More