Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
PPC Advertising Explained > NetSparsh - Viral Content you Love & Share

PPC Advertising Explained

Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.

With Pay Per Click advertising, the advertiser remains in control of the advertising campaign. He is able to target the audience and to set his own price per click (pay per click). Most PPC Advertising Networks provide the platform to specify the target audience by geographic location and topic or industry. The advertising networks have websites of publishers lined up where those ads will be displayed.

In PPC advertising the advertiser creates his ad and sets a limit per click that he is willing to pay. Most advertising networks provide tools to see how that pay per click limit applies to other advertisers bids for the same audience/industry. This will allow the advertiser to see if his pay per click limit is competitive and if his ad would be shown at all. The advertising networks will display those ads up on top of an ad location that pay most per click. The higher the bid, the better the chances of an ad to be seen.

On the first look PPC advertising sounds expensive. What would happen if you have somebody going rampage and clicking on the advertisers ads repetitive over and over again. Imagine your competition ruining your business by clicking your ads like crazy. In theory this could bump up the bill for the advertiser dramatically. But advertising networks usually have some sort of protection build in to recognize click fraud. That way the advertiser can rest assured that his money is running down the drain on fraudulent incidents. The advertiser also has the opportunity to set a daily budget for his ads. Once the budget has been fully used his ads will no longer be displayed until either the budget is increased or the next day starts. Pay Per Click advertising offers the advertiser the opportunity to advertise to a world wide audience without ever going over his budget, no matter how small the budget is.

Depending on the advertising network ads will be displayed in search engines or on regular websites.

Although relatively easy straightforward to set up, PPC campaigns are not easy to be measured in terms of success. It takes many hours and days of research into your business and competitors to find the right combination of pay per click limit, ad copy and target audience. Running PPC campaigns can be a full time job by itself. That is why some companies choose to completely outsource their campaigns to PPC Management companies, in order to get the most ROI (Return of Investment). Usually these are players with large interest in a certain market and with pockets deep enough to pay for this kind of service.

Advertising via PPC is different but then it is not. It gives the advertiser more control in many directions. The advertiser can react faster to trends and respond better to changing market conditions.

About The Author

Christoph Puetz is a successful Entrepreneur and international book author. Websites currently operated and promoted via PPC by Christoph are Credit Repair Information and Discount Bargains. PPC and SEO Services provided by the author can be found at Net Services USA LLC.

Note: This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links and that these links must be clickable. This last paragraph in italic font informing about the author resource box does not need to be published.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

VRM Intel

Making the Most of Your PPC Ad Spend
VRM Intel
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows ...


Business 2 Community

'Tis the Season for PPC Advertising
Business 2 Community
Increasingly, marketers and brands must merge their organic content effort with paid advertising offers. Whether you're looking to get Facebook views or dominate the search engine results page, combining a natural content effort with PPC ads is ...


Circus PPC issues guide on how to utilise PPC advertising to boost ...
Retail Times
Remember the pre-smartphone days when Black Friday (and to a degree, Cyber Monday) were all about who has a better elbowing technique in stores?

and more »

6 Common Misconceptions about PPC
Customer Think
PPC services are the hottest trend nowadays which is regularly optimized by many of you to mark the success of your business. It is a model of internet marketing in which marketers pay only when their ad is clicked. It's an easy way to make people ...


Business 2 Community

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Business 2 Community
PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for ...


Entrepreneur

It's Worse Than Pointless to Continually Ask 'What's a Good Conversion Rate?'
Entrepreneur
Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business will also increase without you having to invest more money in ads. Given the obvious financial importance ...


Hospitality Net

Lower your PPC costs with better ad copy
Hospitality Net
Every hotel has some form of PPC campaign running these days. And regardless of whether you're using retargeting ads, Facebook ads or remarketing lists for search ads (RLSAs), the intention is always the same – let's make sure we catch our prospective ...


Professional Jeweller

GUEST COLUMN: How can jewellers advertise effectively online?
Professional Jeweller
Making sales is not enough to be truly competitive in the world of jewellery ecommerce — the Blueclaw PPC ROI Calculator (available online) can help measure the value of adjusting your strategy and bids. 3. Where does your online advertising strategy ...


TNW

3 Widespread PPC Myths You're Mistakenly Falling For
TNW
Many people mistakenly think PPC is a short-term strategy. They want to inform customers about a sale or other time-dependent event, so they advertise. If their ad gets 30 clicks at $2 each, they simply want to ensure that they receive one or more $60 ...


Business 2 Community

9 Quick Tips to Significantly Improve PPC Performance
Business 2 Community
As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your website ...

Google News

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked

If you have multiple sites or multiple directories in your... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay"... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

AdWords Campaign Set Up Tips

It's easy to overlook the basics of a strong AdWords... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of... Read More

How Naming Schemes Impact Adwords Campaign Management

Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More