Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How to Use Pay Per Click Advertising to Increase Web Site Traffic > NetSparsh - Viral Content you Love & Share

How to Use Pay Per Click Advertising to Increase Web Site Traffic

Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?

If you could increase web site traffic by a factor of 3, how much more money would you be making? I can tell you that your profits would grow exponentially!

So how do you drive those targeted, ready to buy, visitors to your site? I am going to outline the keys to winning the Pay per Click game. If you will implement these strategies, I can guarantee you that you will have more traffic to your site than you ever imagined!

So, let's get started increasing web site traffic, shall we?

PAY PER CLICK SEARCH ENGINES

This is one of the most obvious and misused traffic generating strategies on the web. If implemented properly, this can be a profitable way to get laser targeted traffic to any web site.

If you are just starting a web site, then this is where you need to start generating traffic. There are two reasons for this: the first, you will get immediate targeted traffic and secondly, paid traffic is predictable. You will be able to count on this traffic while you develop your free traffic strategies and implement them.

If you already have a site that is not doing well, then paid advertising is a great way to increase web site traffic immediately and start making sales. Our goal is to make sales profitably, and the following guidelines will help you do that.

KEYWORD RESEARCH

The key to successful paid advertising is developing a large number of highly targeted and relevant keywords. Keyword research will make or break your paid advertising campaign. There are a number of tools that can help in developing a list of keywords; I have mentioned a few below:

Overture's keyword search tool - This is a free tool that can be found at inventory.overture.com. There is NO http or www just inventory.overture.com

Wordtracker - Wordtracker costs a few dollars to use but it is a great tool. Word Tracker

Adword Analyzer - This is my personal favorite because it provides the most information and I use it everyday. Ad Words Analyzer

You need to develop a short list of about 100 keywords for your ad. You will eventually build this list into about 1000 but 100 is a good place to start.

SET UP YOUR ADS ON GOOGLE ADWORDS

Now that we have our keywords, you need to set up an account with Google Adwords. The reason we want to start with Google is they will produce the most traffic and we can test ads. We will discuss testing a little later, because right now I want to focus on setting up our ads.

This is NOT rocket science, just follow these easy steps:

1. Pick the countries and language that you want the ads to run in. I usually select the U.S and Canada with English as the language.
2. Now it is time to write the ad itself! With Google you are limited on space so make every word count. You will need to write a headline and two lines describing your ad.
a. Headline - This must be an attention grabber and it is critical that you include your keyword. I have also found that placing the headline in the form of a question helps with your click - through rate.
b. Description - Briefly describe what it is you are selling and explain how the reader will benefit from your product or service. You need to include your keyword in the description as well. (Some keyword phrases are awkward and trying to use them in the context of the ad is hard. Don't get frustrated by trying to make it work. If the keyword flows naturally in the ad, then use it!)
3. The next step is adding your keywords and keyword phrases. Google Adwords allows you to enter keywords 3 different ways:
a. Broad Match - A broad match will trigger your ads anytime one of your keywords is within a search. So if your keyword is "golf" and someone searches for "the best golf club" then your ad will be triggered. Broad match will deliver the least amount of targeted traffic and is not highly recommended.
b. Phrase Match - To enter your keyword as a phrase match you need to put quotations around the keyword like "golf equipment". This is a slightly more targeted way to get traffic.
c. Exact Match - Exact match keywords are the most targeted and they are entered with brackets, like [golf equipment]. The only way your ad will be triggered is by someone typing in the exact keyword you are bidding on. In our example, if someone typed in "golf equipment" then your ad will show up as a sponsored ad. This is the most effective way to get targeted traffic to your site!
4. Now it is time to test your ads! You need to write two ads for every ad campaign you have. Only make slight differences in the two ads, just change one word for example. Let the ads run for about 500 impressions and then see which one gets the highest CTR (click through rate). When you have determined which ad is the best, then change the ad slightly and run another ad to see if you can make it better. Always keep trying to produce better pulling ads, because Google Adwords will reward you for a high CTR.
5. The last step is setting your bid price for your ad campaign. I suggest a little trick that will help your conversion. Bid your keywords to get into first position and let your ads run in first position for a few hours or up to one day. Then reduce your bid price to place yourself somewhere in the top 8 ads. This will help your CTR and you will get a higher position for less money per click!

Once you have some proven ads that are pulling in the profits then start placing them on the other Pay per Click Search Engines. Always start with Google Adwords because they are the only company that will allow you to test ads.

Let's recap our list of things needed to effectively run a PPC (Pay per Click) campaign:

1. Build a good keyword list.
2. Write effective headlines and descriptions.
3. Test your ads trying for a higher and higher CTR.
4. Monitor profitability!
5. Take proven ads and expand your paid advertising to other companies.

If you will follow these simple steps, I guarantee that you will increase web site traffic and drive more targeted leads to your site than you could ever imagine. These targeted, ready to buy customers will convert your products into cash. Just remember that this is a business like any other business and tracking your ad effectiveness and profitability is vital to your internet success!

- Mark Williams©

Mark Williams can show you the way to increase website traffic and get more out of your new or existing site. He has researched and reviewed hundreds of marketing gurus and traffic techniques. You can get more traffic tips, strategies, techniques at:
Increase Web Site Traffic

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Search Engine Land

SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Search Engine Land
On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC ...


Business 2 Community

Does PPC Work for B2B?
Business 2 Community
PPC for B2B. It doesn't just sound catchy (or terribly obtuse, depending on your perception of acronyms). It also works — very well, if done correctly. Pay-per-click advertising can be a business-builder for any firm, regardless of who you're selling ...


Search Engine Journal

How Mastering the Art of PPC Yield Management Can Boost ROI
Search Engine Journal
PPC yield management takes that approach a step farther and applies it to the process of online advertising. It's still making frequent adjustments in the price of a product or service in response to fluctuations in market variables. However, the ...


PPC Land

GroupM launches Finecast in Australia
PPC Land
GroupM last week announced the Australian launch of its new Addressable TV business, Finecast. On Finecast, advertisers can target viewers across multiple on-demand, set-top box and live streaming TV environments. According to GroupM, Australia is the ...


FenderBender

How to Form a PPC Campaign
FenderBender
In fact, Dupree soon learned that PPC campaigns are an especially good investment in the collision repair industry: According to Moving Targets, click-through rates from the ad to the website or landing page are around 4 percent, the average cost per ...


Search Engine Journal

Why Optimizing for Quality Score Still Matters & How to Do It
Search Engine Journal
If you use PPC as part of your digital marketing efforts, you're probably familiar with the term Quality Score. It's an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the ...


PPC Land

Conversational Display Ads now available on Google
PPC Land
AdLingo this week announced the launch of a new conversational marketing platform where advertisers will be able to place their conversational assistants inside interactive display ad units and reach their target audience at scale, using Google Display ...

and more »

Startups.co.uk

How your start-up can achieve paid search or PPC advertising success
Startups.co.uk
Yes, it costs, but the benefits provided by paid search or pay-per-click (PPC) advertising offer a powerful return on investment (ROI). That said, as it is based on competitive bids, competing against a large business with masses of marketing spend can ...

and more »

Best PPC Management Company of 2017
Promotion World (press release)
We are specialists in Search Engine Optimization, Pay Per Click Advertising, and Content Marketing. We are fiercely committed to delivering a truly exceptional digital marketing service that drastically grows your business. At Directive Consulting, we ...

and more »

PPC Land

Webinar: Creative advertising for the festive season
PPC Land
On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at ...

Google News

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

Three Google Adwords Secrets for Massive Online Profits

If you know anything at all about Internet marketing, then... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

3 Tips For Adwords PPC Management

Adwords PPC Management Tip No. 1Setting up an accountIf you... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More